Elavon & 41st Parameter Deliver Comprehensive Commerce Solution to Mitigate Fraudulent Transactions

  Elavon & 41st Parameter Deliver Comprehensive Commerce Solution to Mitigate
  Fraudulent Transactions

 FraudNet enables online merchants to reduce fraud, operating costs and grow
                               their business.

Business Wire

ATLANTA -- October 18, 2012

Elavon, a leading global payments provider and wholly-owned subsidiary of U.S.
Bancorp (NYSE: USB), and 41st Parameter, the global leader in online fraud
detection and prevention, have forged an agreement whereby Elavon will offer
its clients FraudNet – 41^st Parameter’s hosted fraud prevention solution. As
a result of this agreement, Elavon will provide the tools necessary for
clients to mitigate fraud and enable stronger commerce.

As ecommerce sales continue to accelerate significantly faster than the
overall rate of growth in the US economy, the ability to address the total
cost of online payments is becoming critical for businesses everywhere.
Reducing the risk associated with fraud, while making sure that good customers
are not turned away, is a balancing act. By employing comprehensive fraud
detection at the online point of payment, ecommerce merchants can more
precisely detect and prevent sophisticated card-not-present fraud schemes,
allowing them to confidently accept more transactions while reducing fraud
losses. The outcome results in reduced chargebacks, increased operational
efficiencies, improved consumer loyalty and – ultimately – increased revenue.

“The relationship with 41st Parameter opens a new path for how the industry
implements advanced global fraud protection services to help businesses
optimize their bottom line,” said James Ray, SVP Global Strategic Account
Management at Elavon. “Elavon’s global reach, local expertise and
international processing platform, combined with 41st Parameter’s FraudNet
solution, will help our customers lower the Total Cost of Acceptance and
afford them the opportunity to focus on valuable initiatives that drive
growth.”

Elavon selected 41st Parameter’s FraudNet solution on the basis of its
superior fraud detection results and extremely low false positive rates. 41st
Parameter has over eight years of continuous innovation, fraud expertise and a
proven track record of servicing the world’s top banks, travel and ecommerce
organizations making them a dependable choice to service Elavon’s respected
set of global clients.

“More and more consumers are shopping online; however, with the rise of more
sophisticated fraudsters, ecommerce players have become cautious about rapidly
expanding online sales due toincreased chargebacks and, ultimately, lost
revenue,” explains Alan Naumann, CEO of 41st Parameter. “This strategic
alliance between Elavon and 41st Parameter delivers a safer ecommerce platform
enabling ecommerce revenues to flourish.”

About Elavon (www.elavon.com):
Elavon is wholly owned by U.S. Bancorp (NYSE: USB) and provides end-to-end
payment processing solutions and services to more than one million merchants
in the United States, Europe, Canada, Mexico, Brazil and Puerto Rico. Elavon
markets solutions including credit and debit card processing, electronic gift
cards, dynamic currency conversion, multi-currency support, and cross-border
acquiring through multiple alliance channels including financial institutions,
trade associations, and third party sales agents. Elavon's suite of solutions
is tailored to meet the needs of merchants in specialized markets such as
retail, hospitality/T&E, health care, education and the public sector.

About 41st Parameter (www.the41st.com): In a world where people are
increasingly reliant on a variety of internet-connected devices for everything
from banking to booking travel to shopping, preventing online fraud and
creating relevant customer experiences are constant and complex business
challenges. 41st Parameter, the global leader in device recognition and
intelligence, combines its patented technologies and years of expertise to
identify devices without cookies, without compromising privacy and without
impacting performance. The company's FraudNet platform protects businesses
from fraud before it happens. AdTruth, the company's digital media division,
gives marketers a new and better way to recognize and reach their most
valuable audiences across all types of devices. These privacy compliant
solutions help keep the Internet more secure and relevant for everyone. To
learn more about 41st Parameter visit www.the41st.com. To learn more about
digital media solutions from AdTruth visit www.AdTruth.com.

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Contact:

For Elavon Media Relations
North America
Louise Mulherin,  404-607-7459
louise@mulherinpr.com
or
Elavon Media Relations
Europe
Claire Gajeckyj, 01923 651542
claire.gajeckyj@elavon.com
or
U.S. Bank Media Relations
Teri Charest, 612-303-0732
teri.charest@usbank.com
or
41^st Parameter
Karen Dayan, 408-316-2058
kdayan@the41st.com
 
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