Softchoice CEO David MacDonald to Discuss 'Creativity and Commerce in the Cloud' at WCIT 2012

Softchoice CEO David MacDonald to Discuss 'Creativity and Commerce in the 
Cloud' at WCIT 2012 
TORONTO, Oct. 17, 2012 /CNW/ - As part of the World Congress on Information 
Technology in Montreal, David MacDonald will participate on the October 22(nd) 
panel: 'Commerce and Creativity in the Cloud'. The panel will explore the 
future of cloud computing as well as the benefits of cloud for business, 
education and governmental institutions. 
As the President and CEO of Softchoice Corporation (TSX: SO), and the Chair of 
the Board of Governors for ITAC, Mr. MacDonald is deeply involved in promoting 
innovation and technology adoption in the Canadian public and private sectors. 
A regular speaker and commentator, Mr. MacDonald's insights have been featured 
in the Globe and Mail, BNN, the National Post, The Mark and IT in Canada. In 
his most recent editorial, 'Reaching for the Cloud', Mr. MacDonald discusses 
the unique opportunity cloud computing presents in increasing innovation and 
global competitiveness among Canadian businesses. 
As a lead sponsor for WCIT 2012, Softchoice was also one of the first North 
American IT companies to launch a fully integrated platform that makes it 
simple to purchase, deploy and manage Infrastructure-as-a-Service and 
Software-as-a-Service offerings. Through Softchoice Cloud, organizations can 
access the tools and support to ensure security and effective governance 
around IaaS and SaaS computing while giving their lines of business the 
flexibility to harness game-changing technologies easily and cost-effectively. 
About Softchoice 
For more than 20 years Softchoice has been providing solutions and services 
that bring clarity to the complexities of IT. Softchoice's holistic approach 
to technology includes solution design, implementation, asset management and 
monitoring services, as well as access to one of the most comprehensive and 
cost-effective technology distribution networks in North America. This focus 
on simplicity informs the recent launch of Softchoice Cloud - a single, 
integrated platform that simplifies cloud migration, management and support. 
With over 1200 employees, Softchoice manages the technology needs of thousands 
of corporate and public sector organizations across the United States and 
Canada. 
Softchoice stock is listed on the TSX under the trading symbol "SO." The 
common shares of Softchoice are not registered under the U.S. Securities Act 
of 1933 and are not publicly traded in the United States. 
Media Contact 
Eric Gardiner Manager of Communications Eric.gardiner@softchoice.com 
416.588.9002 Ext. 2358 
SOURCE: Softchoice Corporation 
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CO: Softchoice Corporation
ST: Ontario
NI: SOF  
-0- Oct/17/2012 18:15 GMT
 
 
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