FURBY Sets Sights on Europe

  FURBY Sets Sights on Europe

      Extensive Hasbro Licensing Programme Set to Debut Alongside FURBY

Business Wire

LONDON -- October 17, 2012

Hasbro, Inc. (NASDAQ: HAS) today announced that it will roll out a
wide-ranging licensing program supporting the return of FURBY in 2012-2013.
The wildly popular plush electronic creature has re-emerged inspiring a highly
creative and innovative licensing program that will make consumers want to
“noh-lah”, which means dance in Furbish, FURBY’s native language. The first
wave of merchandise is set to arrive at retail in the U.K., Spain, Portugal,
France, Poland, Turkey, and Russia this autumn.

“We are extremely excited about the return of FURBY and the amazingly fun
product lines that licensees have created to capture the essence of the FURBY
phenomenon,” said James Walker, Vice President of Brand Licensing EMEA at
Hasbro. “The product range will celebrate the friendship between the
personality-packed furry creatures and their owners.”

FURBY-licensed merchandise from apparel to home decor, party goods, food and
beverage and sporting goods will be sold at hypermarket and specialty stores
as well as wholesalers throughout Europe.

Hasbro is set to showcase a wide selection of FURBY items at Brand Licensing
Europe this week in London with multiple licensees including:

  *Apparel & Accessories: Smith & Brooks, TV Mania, ATM, Trademark, Smyk, E
    plus M, Aventure Diffusion, Quality Licensing Product
  *Home Decor: Character World, Worlds Apart
  *Paper & Party Goods: Amscan
  *Plush: Play by Play (Famosa)
  *Back-to-School Supplies: Trademark, Sportandem

About FURBY

With more than 40 million pieces sold worldwide in the first three years of
its production, the FURBY creature quickly became a global phenomenon
following its 1998 debut. FURBY was the leading interactive product of its
kind, propelling the animatronic pet category to prominence. Hasbro has
reintroduced FURBY this fall as an evolved, interactive friend with ‘A MIND OF
ITS OWN’ and a personality that is shaped based on how it is treated. At
launch, FURBY will be available in six vibrant colors with four more fun
colors available by the end of the year.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys and
games, to television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with innovative, well-known and beloved brands such as TRANSFORMERS,
LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE
GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces
television programming for markets around the world. The Hub TV Network is
part of a multi-platform joint venture between Hasbro and Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the
company's deep commitment to corporate social responsibility, including
philanthropy, Hasbro is helping to build a safe and sustainable world for
future generations and to positively impact the lives of millions of children
and families every year. It has been recognized for its efforts by being named
one of the “World’s Most Ethical Companies” and is ranked as one of Corporate
Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at
www.hasbro.com.

© 2012 Hasbro, Inc. All Rights Reserved.

HAS-LIC

Contact:

Media Contacts:
Hasbro
Paula Walsh, 401-727-5669
pjwalsh@hasbro.com
or
Foghorn PR
Shelly Eckenroth, 717-852-7060
seckenroth@foghornpr.com
or
Foghorn PR
Mary Leddy, 508-872-3369
mleddy@foghornpr.com