Direct Energy launches consumer education campaign to help combat energy
PITTSBURGH, October 17, 2012 /CNW/ - Most people don't know they are in danger
of becoming infected. But every time you leave electronics plugged in that
aren't in use, consumers are feeding the energy zombies. Direct Energy, North
America's largest energy and energy-services related company, wants to help
people fight the energy zombies, and give them the tools they need to protect
themselves from needlessly high energy bills.
Today they are launching a series of consumer education videos, featuring
Chunk and Rita Shambles, Energy Zombies. The videos follow the zombie couple
as they shamble around the house, leaving the fridge door open, changing the
thermostat without regard to their usage, and generally mindlessly eating away
at their energy bill.
"We are always looking for unique ways to educate consumers on the small, cost
effective measure they can take to help them save energy and money during the
cold winter months," says Cory Byzewski, Vice President of Direct Energy. "We
also wanted to do it on a social platform, so customers can interact with each
other, share tips with each other, and help support each other as they find
creative ways to reduce their own energy consumption."
The videos are being supported by tips on the Direct Energy blog, and on the
Direct Energy Facebook page. One video will launch every week until all five
have been distributed.
Watch the videos, interact online, and good luck out there.
About Direct Energy Direct Energy is one of North America's largest energy and
energy-related services providers with more than 6 million residential and
commercial customer relationships. Direct Energy provides customers with
choice and support in managing their energy costs through a portfolio of
innovative products and services. A subsidiary of Centrica plc (LSE:CNA), one
of the world's leading integrated energy companies, Direct Energy operates in
46 U.S. states plus the District of Columbia and 10 provinces in Canada.
Bethany Ruhe, Direct Energy, +1-412-841-3818, Bethany.Ruhe@directenergy.com
PRN Photo Desk, firstname.lastname@example.org
SOURCE: Direct Energy
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CO: Direct Energy
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-0- Oct/17/2012 13:01 GMT
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