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Redesigned T Magazine Franchise to Launch in 2013



  Redesigned T Magazine Franchise to Launch in 2013

       Deborah Needleman’s first issue as editor to publish on Feb. 17

Business Wire

NEW YORK -- October 17, 2012

T: The New York Times Style Magazine will revamp its magazine franchise in
2013. Under the direction of editor Deborah Needleman, the revitalized
magazine will have a more expansive approach to covering the luxury lifestyle,
as well as a new look and publication schedule. The changes will be unveiled
in Needleman’s first issue as editor on February 17, 2013.

The issues will retain their themes dedicated to Women’s Fashion, Men’s
Fashion, Design, Travel and Holiday. However, each issue will cover a broader
range of culture and style topics from among the worlds of fashion, beauty,
art, design, travel and lifestyle. The redesigned magazine will have a larger
format, a higher-quality paper stock and an increased number of pages in the
feature well.

“T has always been a peerless style and fashion brand. I am excited to build
on this by reimagining the magazine itself so that it is best suited to
showcasing beautiful photography and culturally rich subject matter,” said
Deborah Needleman, editor of T Magazine. “By covering the breadth of style
subjects in every issue, and publishing on a more regular schedule, our aim is
to serve our readers better and create a deeper connection to the magazine.”

T magazine will now publish 13 times a year, instead of 15, on a more regular
schedule. Two of the four design issues will cease publication; but there will
be design content now in every issue.

T magazine debuted in 2003. The magazine, available online at
NYTimes.com/TMagazine, is distributed in the Sunday New York Times and the
International Herald Tribune in Europe and the Middle East. The next issue, T:
Women’s Fashion, will publish on October 21.

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading global, multimedia news and
information company with 2011 revenues of $2.3 billion, includes The New York
Times, the International Herald Tribune, The Boston Globe, NYTimes.com,
BostonGlobe.com, Boston.com and related properties. The Company’s core purpose
is to enhance society by creating, collecting and distributing high-quality
news and information.

This press release can be downloaded from www.nytco.com

Contact:

The New York Times Company
Eileen Murphy, 212-556-1982
Eileen.Murphy@nytimes.com
or
Danielle Rhoades Ha, 212-556-8719
Danielle.Rhoades-Ha@nytimes.com
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