Audi Japan Sales Selects Datawatch To Accelerate Business Processes And Drive Better Financial Performance

Audi Japan Sales Selects Datawatch To Accelerate Business Processes And Drive
                         Better Financial Performance

Datawatch's Recent Expansion into Japan Delivers Strategic Win in Asia Pacific

PR Newswire

CHELMSFORD, Mass., Oct. 17, 2012

CHELMSFORD, Mass., Oct.17, 2012 /PRNewswire/ -- Datawatch Corporation
(NASDAQ-CM: DWCH) the leading global provider of information optimization
solutions, and Audi Japan Sales (AJS), today announced that AJS, the
retail-only subsidiary of Audi Japan, has selected Datawatch's information
optimization product suite to deliver a key performance indicator (KPI)
dashboard application to management and key stakeholders within the company.
By transforming structured and static semi-structured information into highly
interactive analytical assets through Datawatch's information optimization
technologies, Audi Japan Sales managers and business unit owners will obtain a
clear understanding of the factors driving their business and will be able to
modify the related processes to improve performance.

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"Audi Japan Sales isvery excited about utilizing Datawatch's information
optimization platform to help leverage business process efficiency
improvement, and ultimately gain greatervisibilityof our business
performance," said Laurent Scaltritti, chief financial officer, Audi Japan
Sales K. K. The information optimization platform will become the key
business and financial performance measurement system within the AJS
organization, and will likely be expanded quickly by Audi Japan itself into
its wholesale operations.

"We at Datawatch are excited about Audi Japan Sales' decision to select
Datawatch to deliver this application and believe that it demonstrates that
the value of optimizing information is a global imperative," said Michael A.
Morrison, president and CEO of Datawatch. "With our recent investment in the
Asia Pacific region, we believe we are uniquely positioned to deliver
information optimization and big data solutions to many companies like Audi
Japan Sales throughout the region," continued Mr. Morrison.

Audi Japan Sales was one of several key customers and partners to join
Datawatch in the Asia Pacific region over the past quarter. With new
partnerships in Japan, Korea, Thailand and The Philippines, Datawatch has
significantly increased its presence and plans to continue to expand its
capabilities to better service the growing Asia Pacific market.

Datawatch Corporation (NASDAQ-CM: DWCH) is a leader in providing information
optimization products and solutions that allow organizations to deliver the
greatest data variety possible into their big data and analytic applications.
Datawatch provides organizations the ability to integrate structured,
unstructured, and semi-structured sources like reports, PDF files, and EDI
streams into these applications to provide a 360 degree perspective of the
issues and opportunities that exist in their businesses. With more than 40,000
organizations worldwide using Datawatch's products and services, including 99
of the Fortune 100, it is obvious that businesses of every type can benefit
from the power and flexibility of Datawatch's industry leading solutions.
Datawatch is headquartered in Chelmsford, Massachusetts with offices in
London, Munich, Singapore, Sydney and Manila, with partners and customers in
more than 100 countries worldwide. For more information, visit

Safe Harbor Statement under the Private Securities Litigation Reform Act of
Any statements contained in this press release that do not describe historical
facts may constitute forward-looking statements as that term is defined in the
Private Securities Litigation Reform Act of 1995. Any such statements,
including but not limited to those relating to results of operations,
contained herein are based on current expectations, but are subject to a
number of risks and uncertainties that may cause actual results to differ
materially from expectations. The factors that could cause actual future
results to differ materially from current expectations include the following:
risks associated with the continuing weak global economy; risks associated
with fluctuations in quarterly operating results due, among other factors, to
the size and timing of large customer orders; the volatility of Datawatch's
stock price; limitations on the effectiveness of internal controls; rapid
technological change; Datawatch's dependence on the introduction of new
products and possible delays in those introductions; competition in the
software industry; Datawatch's dependence on its principal products,
proprietary software technology and software licensed from third parties;
risks associated with international sales; risks associated with indirect
distribution channels; the adequacy of Datawatch's sales returns reserve;
risks associated with a subscription sales model; risks associated with
acquisitions, including the recent acquisition of intellectual property from
Math Strategies; Datawatch's dependence on its ability to hire and retain
skilled personnel; disruption or failure of Datawatch's technology systems
that may result from a natural disaster, cyber-attack or other catastrophic
event; and uncertainty and additional costs that may result from evolving
regulation of corporate governance and public disclosure. Further information
on factors that could cause actual results to differ from those anticipated is
detailed in various publicly-available documents, which include, but are not
limited to, filings made by Datawatch from time to time with the Securities
and Exchange Commission, including but not limited to, those appearing in the
Company's Annual Report on Form 10-K for the year ended September 30, 2011 and
Form 10-Q for the quarters ended December 31, 2011, March 31, 2012 and June
30, 2012. Any forward-looking statements should be considered in light of
those factors.

Investor Contact:
Datawatch Investor Relations
Phone: (978) 441-2200 ext. 8323

Media Contact:
Kellee McGolpin
Datawatch Corporation
Phone: (978) 441-2200 ext. 8238
Twitter: @datawatch

© 2012 Datawatch Corporation. Datawatch, Monarch and their respective logos
are trademarks or registered trademarks of Datawatch Corporation in the United
States and/or other countries. All other names are trademarks or registered
trademarks of their respective companies.

SOURCE Datawatch Corporation

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