Skyfall to Open in Cinemark XD Locations One Day Early on Thursday, November 8

  Skyfall to Open in Cinemark XD Locations One Day Early on Thursday, November
  8

Business Wire

PLANO, Texas -- October 17, 2012

Cinemark Holdings, Inc. (NYSE: CNK), the world’s highest attended motion
picture exhibitor, today announced that Skyfall, the latest James Bond movie
starring Daniel Craig, will be shown in Cinemark’s XD auditoriums and IMAX
auditoriums starting Thursday, November 8th, one day in advance of the film’s
November 9th wide release. Cinemark has XD & IMAX auditoriums located in over
70 markets across the US. For a list of participating theatres customers are
encouraged to visit www.cinemark.com/skyfall-early-xd.

Cinemark XD, the company’s extremely popular premium large format experience
has been identified by customers as the perfect environment to enjoy a movie.
The XD auditorium is always the largest in the theatre complex and features a
wall-to-wall and ceiling-to-floor screen, plush seating and a custom sound
system with higher end components and 7.1 capable digital surround sound. The
digital images are delivered by a Doremi server and a Barco DLP digital
projector, which offers the brightest light standards in the industry. The
Cinemark XD auditorium always exhibits the latest movies every week, including
2D and RealD 3D pictures.

“Cinemark’s customers across the US have the opportunity to watch the new
James Bond movie, Skyfall, one day early,” states Tim Warner, Cinemark’s CEO.
“Cinemark’s XD & IMAX auditoriums offer the perfect entertainment environments
to enjoy this highly anticipated movie that will be the perfect launch to the
holiday blockbuster season.”

Customers can purchase advance tickets now for early XD showtimes, including
the special 12:07am show on November 8th, at www.cinemark.com. The wide
release of Skyfall begins on Friday, November 9th in Cinemark’s first run
theatres across the country.

Additionally, in Cinemark’s Latin American markets, Skyfall will be released
early in Cinemark’s XD auditoriums, ahead of the wide release.

About Cinemark Holdings, Inc.

Cinemark is a leading domestic and international motion picture exhibitor,
operating 461 theatres with 5,207 screens in 39 U.S. states, Brazil, Mexico
and 11 other Latin American countries as of June 30, 2012. For more
information go to investors.cinemark.com.

Contact:

Cinemark Holdings, Inc.
James Meredith, 972-665-1060
VP of Marketing & Communications
jmeredith@cinemark.com
 
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