Manchester United Announces Partnership with Kagome, Japan

  Manchester United Announces Partnership with Kagome, Japan

Business Wire

MANCHESTER, England -- October 17, 2012

(NYSE:MANU) Manchester United Football Club has today announced a new three
year partnership with Japan based soft drinks manufacturer, Kagome.

The new partnership which will last until the end of the 2015/16 season will
see the well-known Japanese brand become the Club’s Official Soft Drink
Partner in Japan.

Kagome produces a range of vegetable and fruit based soft drinks, including
tomato juice, fruit & vegetable mixed juice and vegetable-origin lactic acid
bacteria based drinks aimed at consumers who live a healthy and active
lifestyle. Founded in 1899 Kagome has become Japan’s market leader in the
production, cultivation and manufacture of tomato based products including
tomato Ketchup, tomato Juice, vegetable mixed juice and fruit and vegetable
mixed juice.

Manchester United’s Commercial Director, Richard Arnold said:

‘Kagome’s products symbolise health and wellbeing and what better way to
endorse this than to partner with the number one club in the world’s biggest
sport. This is the Club’s first partnership of its kind and we are delighted
to be able to work with such a well-established company that, like United, has
over 100 years’ experience in its field. Manchester United has almost 4
million followers in Japan and every time we visit, the welcome we receive is
overwhelming. I hope that all of these fans will support this new way of
connecting with the Club and enjoy some of the great products and activities
Manchester United and Kagome will bring them.’

Mr. Ryo Koshino, Executive Officer, General Manager, Corporate Communication
Division comments:

‘Kagome encourages and promotes a healthy lifestyle through exercise and
vegetable intake. We feel our partnership with Manchester United, which is one
of the world’s most popular football clubs, possessing a long history of
tradition, will allow us to promote Kagome and our products to a wider
audience. We will appreciate your continuous support of both Manchester United
as well as Kagome products.’

About Manchester United

Manchester United is one of the most popular and successful sports team in the
world, playing one of the most popular spectator sports on Earth.

Through our 134-year heritage we have won 60 trophies, enabling us to develop
the world’s leading sports brand and a global community of 659million
followers. Our large, passionate community provides Manchester United with a
worldwide platform to generate significant revenue from multiple sources,
including sponsorship, merchandising, product licensing, new media& mobile,
broadcasting and matchday.

Contact:

Manchester United Ltd
Kate Lowe, +44 (0) 161 868 8427
 
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