Renesas Electronics America Expands Smart Factory Solutions Based on RX600 Microcontroller Series

  Renesas Electronics America Expands Smart Factory Solutions Based on RX600
  Microcontroller Series

 Collaborations with IXXAT and Real Time Automation Reduce Development Risks
   and Time to Market for Industrial Networking Equipment and Applications

Business Wire

SANTA CLARA, Calif. -- October 17, 2012

Renesas Electronics America Inc., the leading supplier of microcontrollers
(MCUs) worldwide, today announced it is expanding its portfolio of embedded
technology solutions for the Smart Factory, partnering with leading industrial
networking experts IXXAT and Real Time Automation to deliver software and IP
for popular industrial networking technologies such as Ethernet/IP and CANopen
targeted toward the Renesas RX600 series of MCUs.

The Renesas vision of Smart Factory, aligned with its Smart Society
philosophy, establishes the realization of driving technologies and
applications that focus on safe, adaptable, and connected equipment and
processes – all to reduce cost, eliminate waste, and lower energy consumption.
This move brings leading-edge, real-time computing performance and
connectivity to Renesas’ industrial automation focus ranging from programmable
logic controllers (PLCs), I/O modules, industrial drives, managed switches,
intelligent sensors and countless field devices.

“As demands on industrial automation evolve, customers are looking for
embedded approaches that allow them to integrate new technologies and
additional layers of intelligence, while saving on development cost and time,”
said Ritesh Tyagi, senior director, Microcontroller Products & Solutions
Marketing, Renesas Electronics America Inc. “Collaboration plays a key role in
achieving these goals, and our partnership with leading providers across the
ecosystem, such as IXXAT and Real Time Automation, to provide proven IP and
solutions helps customers bring products to market more quickly and cost
effectively.”

Renesas Expands Industrial Networking Solutions

Industrial networking technologies have evolved to support all levels of
factory communications, from the plant level down to the device level. The
growing use of Ethernet as the physical infrastructure of popular protocols
has provided a base from which more applications and systems connect.

“Ethernet-based industrial networking is becoming a horizontal technology in
the factory floor, which applies to a wide range of applications,” Tyagi
explains. “By supporting leading protocols such as Ethernet/IP, CANopen over
Ethernet and the like, our Ethernet-equipped RX600 MCUs are the ideal
platform, with our advanced processor core architecture, multi-level
interrupts, and dedicated Ethernet channel DMA enabling efficient partitioning
between the communications and the control operations.”

Working with partners like IXXAT and Real Time Automation to ensure IP is
functional on the RX platform, Renesas helps customers streamline their
product qualification and certification processes to significantly reduce or
eliminate risk and shorten development time. This collaboration also provides
a scalable business model for OEMs with price points that are effective at
smaller and higher volumes.

IXXAT and Real Time Automation offer reference designs for Renesas’ RX600
series of MCUs. For example, IXXAT provides support for CANopen higher layer
protocol stacks which can be applied over an Ethernet or CAN physical layers.
Real Time Automation offers a royalty-free Ethernet/IP Scanner and Adapter
software development solution. These solutions are available as reference
designs with the Renesas RX63N Demo Kit (RDK).

Both IXXAT and Real Time Automation offers complete design services, and are
experienced in supporting popular protocols such as Profinet IO, Ethernet
Powerlink, Ethernet/IP and EtherCAT. IXXAT and Real Time Automation work
closely with the various protocol consortia to develop and deliver
comprehensive IP support – including software stacks, APIs and hardware design
assistance – that help simplify the implementation of multiple protocols. They
also help streamline customers’ product qualification and certification
processes through close collaboration with the protocol consortia.

Renesas’ RX600 series of MCUs is ideal for industrial Ethernet applications
that require both the computational efficiency and connectivity that
industrial networking systems require. The RX600 MCUs combine real-time
performance with single clock instructions, DSP functionality and a built-in
floating point unit that enables an efficient blend of fast execution and
smaller code size. In addition, Renesas offers Ethernet PHY (1- and 2-channel)
that offers hardware-based proactive cable monitoring such as highly accurate
Time Domain Reflectometry (TDR), and fault detection featuring Bit Error Rate
monitoring (BER), for robust and failsafe detection systems, as well as
support for IEEE1588 precision timing protocol in hardware.

Renesas Electronics America will highlight technologies that are enabling a
Smart Society at the Renesas Electronics DevCon 2012 being held in Orange
County, Calif., October 22-25. For the latest Renesas DevCon details and
activities, visit www.Renesas.com, follow @RenesasAmerica on Twitter or join
the DevCon community on Facebook.

About Renesas Electronics America Inc.

Renesas Electronics America Inc., headquartered in Santa Clara, California, is
a wholly owned subsidiary of Renesas Electronics Corporation (TSE: 6723), the
world's number one supplier of microcontrollers and a premier supplier of
advanced semiconductor solutions including microcontrollers, SoC solutions,
and a broad range of analog and power devices. In the Americas, Renesas
Electronics America markets and sells industrial-type active-matrix LCD
modules from NLT Technologies, Ltd., a global leader in innovative display
technologies. More information about the products offered by Renesas
Electronics America can be found at http://am.renesas.com.

Contact:

Voce Communications, a Porter Novelli Company
Jessica Kerr, 415-975-2213
jessica.kerr@porternovelli.com