Equifax Launches True In-Market Propensity (TIP) Scores™ for Auto Lenders

  Equifax Launches True In-Market Propensity (TIP) Scores™ for Auto Lenders

PR Newswire

ATLANTA, Oct. 16, 2012

ATLANTA, Oct. 16, 2012 /PRNewswire/ -- Automotive lenders can now receive 
unprecedented levels of marketing intelligence to more effectively prescreen
and target prospective consumers for pre-approved offers with Equifax's new
automotive True In-Market Propensity (TIP) Scores™.

(Logo: http://photos.prnewswire.com/prnh/20060224/CLF037LOGO )

An industry-first tool that will accurately identify automotive borrowers, TIP
Scores will significantly add value to an auto lender's portfolio by
transforming the way auto lenders market to borrowers. Equifax's TIP Scores
can help automotive finance companies, banks, credit unions and dealers
successfully identify consumers in the market to purchase or lease and more
effectively tailor their marketing campaigns with timely and effective offers
to prospects.

Leveraging Equifax's wealth of credit file information, TIP Scores enables
auto lenders to better market to consumers using pre-determined identifiers
which measure borrowing propensity and delinquency likelihood at any given
time. These markers assign consumers a digitized score, with a higher number
indicating a borrower's increased likelihood to open a new loan and maintain
timely payments in the future. Equifax's solution provides lenders a
comprehensive view of borrowers and limits financial exposure to bad debt.

The auto industry is nearing a full recovery – Equifax's National Consumer
Credit Trends Report indicates auto balances through September 2012 totaled
$766 billion, an increase of more than $50 billion from same time a year ago.
The most recent data also reported $243 billion in lending through July 2012,
which reflects the highest amount in five years. With the influx of consumer
activity, auto TIP Scores™ provides lenders an advantage in maximizing the
return on their marketing and outreach.

"The auto lending market's performance has been the strongest lending
improvement to date, and is evidence of an increasing consumer confidence
within this specific industry," said Michael Koukounas, Equifax's Senior Vice
President of Analytics, "This has created a necessity to provide lenders the
most cost-effective way to accurately identify and then meet the demand of
appropriate consumers to maintain this success."

About Equifax, Inc.

Equifax is a global leader in consumer and commercial information solutions,
providing businesses of all sizes and consumers with information they can
trust. We organize and assimilate data on more than 500 million consumers and
81 million businesses worldwide, and use advanced analytics and proprietary
technology to create and deliver customized insights that enrich both the
performance of businesses and the lives of consumers.

Headquartered in Atlanta, Equifax operates or has investments in 18 countries
and is a member of Standard & Poor's (S&P) 500® Index. Its common stock is
traded on the New York Stock Exchange (NYSE) under the symbol EFX. For more
information, please visit www.equifax.com.

SOURCE Equifax

Website: http://www.equifax.com
Contact: Daryl S. Toor, +1-404-885-8858, Daryl.toor@equifax.com; or Tim Klein,
+1-404-885-8555, tim.klein@equifax.com
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