Digby to Speak on Showrooming at OMMA Mobile 2012
OMMA Mobile 2012
AUSTIN, Texas -- October 16, 2012
Digby, a leader in mobile and location technologies that help brands achieve
their strategic omni-channel goals, today announced that Doug Wick, Director
of Products, will participate in the session “Showrooming Smackdown: Who is
Winning the M-Shopper Tussle” at the OMMA Mobile M-Commerce 2012 event in Los
Angeles, October 22 at 3:30 p.m.
WHO: Doug Wick, Director of Products, Digby
WHEN: October 22, 2012 at 3:30 P.M.
WHERE: Los Angles, California at the Hyatt Regency Century Plaza
A cage match is happening in Aisle 5 as smartphone-wielding shoppers bring
rival retailers’ websites and buy buttons into a point of sale once owned by,
well, the owner. But are the dotcoms really stealing brick and mortar
customers by literally phoning in better deals at the store shelves? Is
showrooming a net plus or minus for retailers? And how can everyone optimize
in-store mobile shopping experiences?
Eric Sass, MediaPost reporter
Kim Finnerty,VP, Consumer & Shopper Insights,HMI's Ryan Partnership
Michael Foschetti,SVP, Group Client Director,Moxie
Shane Ginsberg,VP, Global Business,Organic
Joe Kavanaugh,Managing Partner, Client Relations and Strategy,Screenpush
Doug Wick,Director of Product,Digby
Digby leverages mobile and location technologies to help brands achieve their
strategic omni-channel goals – to drive store traffic through
location-marketing, engage with consumers in the brick and mortar store,
enable mobile commerce and provide web-style analytics to the physical store –
all through their own branded mobile experience. Powered by the Digby
Localpoint Mobile Platform, Digby delivers hosted software, rich mobile
application SDKs and full-service, turnkey mobile solutions designed for
smartphones and mobile websites, allowing brands to attract, influence and own
the relationship with their customers. Digby has been enabling top brands
since 2006 including Bed Bath and Beyond, Cabela’s, Wet Seal, RadioShack,
Orvis and many more. Learn more about Digby at www.digby.com.
Catherine Seeds and Caitlin New, 512-794-8876
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