Digby to Speak on Showrooming at OMMA Mobile 2012 OMMA Mobile 2012 Business Wire AUSTIN, Texas -- October 16, 2012 Digby, a leader in mobile and location technologies that help brands achieve their strategic omni-channel goals, today announced that Doug Wick, Director of Products, will participate in the session “Showrooming Smackdown: Who is Winning the M-Shopper Tussle” at the OMMA Mobile M-Commerce 2012 event in Los Angeles, October 22 at 3:30 p.m. WHO: Doug Wick, Director of Products, Digby WHEN: October 22, 2012 at 3:30 P.M. WHERE: Los Angles, California at the Hyatt Regency Century Plaza SESSION DETAILS: Session Description: A cage match is happening in Aisle 5 as smartphone-wielding shoppers bring rival retailers’ websites and buy buttons into a point of sale once owned by, well, the owner. But are the dotcoms really stealing brick and mortar customers by literally phoning in better deals at the store shelves? Is showrooming a net plus or minus for retailers? And how can everyone optimize in-store mobile shopping experiences? Moderator: Eric Sass, MediaPost reporter Panelists: Kim Finnerty,VP, Consumer & Shopper Insights,HMI's Ryan Partnership Michael Foschetti,SVP, Group Client Director,Moxie Shane Ginsberg,VP, Global Business,Organic Joe Kavanaugh,Managing Partner, Client Relations and Strategy,Screenpush Doug Wick,Director of Product,Digby About Digby Digby leverages mobile and location technologies to help brands achieve their strategic omni-channel goals – to drive store traffic through location-marketing, engage with consumers in the brick and mortar store, enable mobile commerce and provide web-style analytics to the physical store – all through their own branded mobile experience. Powered by the Digby Localpoint Mobile Platform, Digby delivers hosted software, rich mobile application SDKs and full-service, turnkey mobile solutions designed for smartphones and mobile websites, allowing brands to attract, influence and own the relationship with their customers. Digby has been enabling top brands since 2006 including Bed Bath and Beyond, Cabela’s, Wet Seal, RadioShack, Orvis and many more. Learn more about Digby at www.digby.com. Contact: for Digby KetnerGroup Catherine Seeds and Caitlin New, 512-794-8876 digbyPR@ketnergroup.com
Digby to Speak on Showrooming at OMMA Mobile 2012
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