Beats Electronics Sets New Standard In Wireless Speakers With Introduction Of The "Beats Pill"

Beats Electronics Sets New Standard In Wireless Speakers With Introduction Of
                               The "Beats Pill"

The Company Also Officially Unveils The "Executive" Premium Headphone With
Focus on Quality, Comfort, and Design

PR Newswire

NEW YORK, Oct. 16, 2012

NEW YORK, Oct. 16, 2012 /PRNewswire/ -- Beats Electronics LLC, the leading
audio brand co-founded by legendary artist and producer Dr. Dre and Interscope
Geffen A&M Chairman Jimmy Iovine, today announced the expansion of the
company's global product offering with the introduction of the Beats Pill, a
portable wireless speaker with built-in patented Beats Audio, and the
Executive premium headphones. Beats currently owns over 56% of the $100+
premium headphone market in North America according to data from NPD, and
these two new products will continue to raise the bar across form, function,
design and most importantly, sound quality.

(Photo: http://photos.prnewswire.com/prnh/20121016/LA93733)

"The introduction of the Beats Pill and the Executive is the perfect beginning
to a truly autonomous Beats as we transform into a freestanding consumer
electronics company this year," said Beats By Dr. Dre President & COO, Luke
Wood. "These products demonstrate our total commitment to design,
technological innovation and premium sound experience."

Introducing The Beats By Dr. Dre Beats Pill Wireless Speaker

At Beats, sound is king. From the placement of the drivers to the materials of
the grill, theBeats Pill is specifically designed to optimize sound quality
and maximize volume. The Beats Pill is the first product to be fully
integrated with the company's patented Beats Audio algorithm and also features
exclusive speaker modules to provide the highest quality portable listening
experience.

The Beats Pill is also the first wireless speaker to hit store shelves with
tap-to-pair NFC and apt-X technology for easy and instant Bluetooth audio.
More features include:

  oAll call functions - including speakerphone when paired with your
    smartphone
  oFour speaker system with Beats unique sound profile
  oRechargeable lithium ion battery provides 7 hours of continuous play
  oAC Power adapter with USB receptacle for charging
  oAuto shut-off after 30 minutes of no signal detection in order to conserve
    battery life
  o3.5mm line out for connection to an external speaker system
  oBuilt-in mic for hands free conferencing
  oEcho cancellation for call clarity and feedback control
  o8 Bluetooth profiles

The Beats Pill will be available in the Beats by Dr. Dre signature colors
black, white and red with additional color options coming soon. The Beats Pill
retails for $199 and is available today at The Beats Store as well as
authorized Beats resellers and will also be available at www.beatsbydre.com.

Introducing The Beats By Dr. Dre Executive Headphones

The Executive represents a new distinctive, sophisticated design for the Beats
By Dr. Dre brand that focuses on craftsmanship using premium materials such as
aluminum alloy, stainless steel and leather. The soft leather headband and
comfortable ear cups are designed for long wear and a unique folding design
make Beats Executive headphones easy to carry on-the-go. The Executive has
superior Active Noise Cancellation (ANC) performance, tuned for uninterrupted
listening enjoyment at 35,000 feet and everywhere in between and with the iOS
compatible microphone cable, it offers full phone functionality including
answer/end, call waiting, call switching and voice command.

The Executive comes in a classic silver and retails for $299. The Executive
line of headphones is currently available for purchase at the Beats Store,
authorized Beats resellers, as well as atwww.beatsbydre.com.

Additionally, Today Beats Electronics is expanding its in-ear product offering
with the launch of the new urBeats. These new earphones were specifically
designed to be a substantial upgrade from the headphones that come with your
music player: more durability, better sound, and a chance to do real justice
to your music. urBeats provide the premium sound quality that has become
synonymous with the Beats by Dr. Dre brand.

The new urBeats earphones are available in Black, White and Gunmetal and
retail for $99.

About Beats Electronics LLC:
Established in 2008 as the brainchild of legendary artist and producer Dr. Dre
and Chairman of Interscope Geffen A&M Records Jimmy Iovine, Beats Electronics
provides a premium sound experience at every touch point of the consumer's
life. It is the parent company of the Beats™ by Dr. Dre™ line of high-quality
headphones, Beats Audio™ HD-sound systems, and the MOG digital music service.
The company's mission is to provide a superior end-to-end music experience -
with headphones, devices and services - so fans feel the emotion and hear the
music the way artists intended it to sound from the studio.This experience is
aided by partnerships with HP, Chrysler Group and HTC Mobile.

Led by Co-Founder & CEO Jimmy Iovine, Co-Founder Dr. Dre, and President & COO
Luke Wood, Beats Electronics is based in Santa Monica, CA.

SOURCE Beats Electronics LLC

Website: http://www.beatsbydre.com
Contact: Sarah Joyce, sjoyce@beatsbydre.com, or Jessica Bass,
jbass@beatsbydre.com, both of Beats By Dre