Get Tons of New Loot and ‘Pirate Booty’ with First Add-On Content Campaign for Borderlands® 2 - Now Available Worldwide

  Get Tons of New Loot and ‘Pirate Booty’ with First Add-On Content Campaign
  for Borderlands® 2 - Now Available Worldwide

   ‘Captain Scarlett and her Pirate’s Booty’ immerses players in an all-new
  storyline, expansive environments, and hours of additional shooter-looter
                                    action

Business Wire

NEW YORK -- October 16, 2012

2K Games and Gearbox Software announced today that the first add-on content
campaign for Borderlands® 2, Captain Scarlett and her Pirate’s Booty, is now
available for download worldwide on the Xbox 360® video game and entertainment
system from Microsoft, PlayStation®3 computer entertainment system and Windows
PC. In Captain Scarlett and her Pirate’s Booty, up to four players
cooperatively enter the hostile sand dunes and wastelands of Pirate Bay in
search of ancient treasures. The add-on content campaign features new
characters, including the eccentric and eager Shade; locations such as the
town of Oasis; enemies including the Sand Pirates and Anchormen; and special
weapons and loot that make it a must-play experience. No trip to Pandora is
complete without a stop in Pirate Bay.

Captain Scarlett and the Pirate’s Booty is the first of four add-on content
campaigns for Borderlands 2. These four add-on content campaigns will be
available individually or as a combined purchase of the Borderlands 2 Season
Pass. This special offer, available now, includes nearly $40.00 of add-on
content and is available for $29.99 (PlayStation®Network) / 2400 Microsoft
Points (Xbox LIVE® online entertainment network) / $29.99 (Windows PC). Once
purchased, the Borderlands 2 Season Pass enables gamers to download all of the
announced add-on content campaigns as they become available on the
PlayStation®Network, Xbox LIVE and Windows PC. All four add-on content
campaigns are scheduled to be available by June 2013.

Also available now is a fifth playable character class, Gaige, the
Mechromancer. This mechanically menacing teenager summons a giant robot she
named Deathtrap that, through various devastating ranged and melee attacks,
helps Gaige and her fellow vault hunters clear the battlefield of enemies. The
Mechromancer character class is a separate piece of downloadable content and
is free to all customers who pre-ordered Borderlands 2 at participating
Premiere Club retailers and is available to anyone else for $9.99
(PlayStation®Network) / 800 Microsoft Points (Xbox LIVE online entertainment
network) / $9.99 (Windows PC). Customers who purchase the Mechromancer will
also be rewarded with other Premiere Club bonuses including a free Golden Key
and Lucky’s Relic.

“We’re so excited at how the Borderlands 2 experience continues to grow with
Captain Scarlett and her Pirate’s Booty and the fifth playable character
class, the Mechromancer,” said Christoph Hartmann, president of 2K. “With
hours of new story-driven content to play through and an entirely new
character to play as, gamers are getting a lot of additional value. The really
exciting part is that we’re just getting started.”

“The love we’ve felt for Borderlands 2 is driving us wild and ever since we
completed development of the main game, we have been fired up about creating
great, new content to expand the experience,” said Randy Pitchford, President
of Gearbox Software. “I am thrilled to announce the release of Borderlands 2’s
first additional player character, Gaige the Mechromancer, delivered ahead of
schedule. I’m also incredibly excited about Captain Scarlett and her Pirates’
Booty, which is an all-new grand adventure for Borderlands 2 and the first of
a four-part season full of big, original campaign expansions.”

Borderlands 2 is rated M for Mature by the ESRB and is available now on Xbox
360, PS3™ and Windows PC. For the latest Borderlands 2 news and information,
please visit  www.borderlands2.com. Check out Borderlands 2 on Facebook at
http://www.facebook.com/borderlandsgame.

2K Games is a division of 2K, a publishing label of Take-Two Interactive
Software, Inc. (NASDAQ: TTWO).

About Borderlands 2

Developed by Gearbox Software, Borderlands 2 is the critically acclaimed
sequel to the breakout original that invented a new genre, the FPS/RPG hybrid
known as “shooter-looter.” Borderlands 2 features all-new characters and skill
trees, diverse new environments, missions and enemies, as well as weapons and
equipment with more personality than ever before. Players experience an
all-new story that takes place five years after the events of the original
game. Four friends can team up online to journey through the huge, open world
of Pandora to take down the notorious Handsome Jack and his corrupt Hyperion
Corporation.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a
leading developer, marketer and publisher of interactive entertainment for
consumers around the globe. The Company develops and publishes products
through its two wholly-owned labels Rockstar Games and 2K, which publishes its
titles under the 2K Games, 2K Sports and 2K Play brands. Our products are
designed for console systems, handheld gaming systems and personal computers,
including smartphones and tablets, and are delivered through physical retail,
digital download, online platforms and cloud streaming services. The Company’s
common stock is publicly traded on NASDAQ under the symbol TTWO. For more
corporate and product information please visit our website at
http://www.take2games.com.

About 2K

Founded in 2005, 2K develops and publishes interactive entertainment for
console systems, handheld gaming systems and personal computers, including
smartphones and tablets through its three divisions: 2K Games, 2K Sports, and
2K Play that are delivered through physical retail, digital download, online
platforms and cloud streaming services. 2K publishes titles in today’s most
popular gaming genres, including first-person shooters, action, role-playing,
real-time strategy, sports, casual, and family entertainment. The 2K label has
some of the most talented development studios in the world today, including
Firaxis Games, Visual Concepts, Irrational Games, 2K Marin, 2K Australia, 2K
Czech, Cat Daddy Games, and 2K China. In just a few short years, 2K launched
the 2007 Game of the Year - BioShock®; published the critically acclaimed
Borderlands™; continued the award-winning Sid Meier’s Civilization® series;
delivered the #1 rated and #1 selling basketball franchise with NBA® 2K*; and 
broke new ground in the family entertainment market with its multi-million
unit selling hit Carnival Games. 2K is headquartered in Novato, California and
is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
For more information, please visit www.2K.com.

*According to 2008 - 2012 Gamerankings.com and The NPD Group estimates of U.S.
retail video game sales through September 2012.

About Gearbox Software

Gearbox Software is respected industry wide for the award winning,
best-selling original and licensed video games they have developed for major
video game platforms. Founded in 1999 and located near Dallas, TX, Gearbox
Software is well known for the creation, development and management of its
original blockbuster video game franchises including the best-selling new
property of 2009, Borderlands, and its record setting downloadable content,
the critically acclaimed award winning Brothers in Arms series, and the Duke
Nukem franchise. The company has also developed licensed video games for many
of the industry’s top franchises including Halo, Half-Life, Tony Hawk’s Pro
Skater, 007 James Bond, Aliens and others. Gearbox Software’s success has been
enabled and supported through several key mutually beneficial business
relationships with strong publishing partners including Activision, Electronic
Arts, Ubisoft Entertainment, Microsoft Games Studios, Sega, and Take-Two/2K
Games.

Microsoft, Windows, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are
registered trademarks or trademarks of the Microsoft group of companies and
are used under license from Microsoft.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

All trademarks and copyrights contained herein are the property of their
respective holders.

This video game is fictional and depicts invented events, persons, locations,
and entities. The inclusion of any brand, weapon, location, vehicle, person or
thing does not imply sponsorship, affiliation, or endorsement of this
game.The makers and publishers of this game do not endorse, condone or
encourage engaging in conduct depicted in this product.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered
forward-looking statements under federal securities laws and may be identified
by words such as "anticipates," "believes," "estimates," "expects," "intends,"
"plans," "potential," "predicts," "projects," "seeks," "will," or words of
similar meaning and include, but are not limited to, statements regarding the
outlook for the Company's future business and financial performance. Such
forward-looking statements are based on the current beliefs of our management
as well as assumptions made by and information currently available to them,
which are subject to inherent uncertainties, risks and changes in
circumstances that are difficult to predict. Actual outcomes and results may
vary materially from these forward-looking statements based on a variety of
risks and uncertainties including: our dependence on key management and
product development personnel, our dependence on our Grand Theft Auto products
and our ability to develop other hit titles for current generation platforms,
the timely release and significant market acceptance of our games, the ability
to maintain acceptable pricing levels on our games, our ability to raise
capital if needed and risks associated with international operations. Other
important factors and information are contained in the Company's Annual Report
on Form 10-K for the fiscal year ended March 31, 2012, in the section entitled
"Risk Factors," and the Company's other periodic filings with the SEC, which
can be accessed at www.take2games.com. All forward-looking statements are
qualified by these cautionary statements and apply only as of the date they
are made. The Company undertakes no obligation to update any forward-looking
statement, whether as a result of new information, future events or otherwise.

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Contact:

2K Games
Scott Pytlik, 415-507-7944
pr@2kgames.com
or
Access Communications for 2K Games
Ian Guss, 917-522-3536
iguss@accesspr.com
or
Take-Two Interactive Software, Inc.
Alan Lewis (Corporate Press), 646-536-2983
alan.lewis@take2games.com