Cointreau® Selects Ambassador of Libations for Cannes Film Festival 2013
New York Mixologist Lubens Besse Wins Coveted Title at New York City Finale
NEW YORK, Oct. 16, 2012
NEW YORK, Oct. 16, 2012 /PRNewswire/ -- On October 14, Cointreau, the original
French triple sec, and Gotham Magazine®, a division of Niche Media®, LLC,
hosted a grand finale event to culminate their search across America for one
talented mixologist to serve in the coveted role of Cointreau Ambassador of
Libations at Cannes Film Festival 2013. Live auditions took place in Boston,
Chicago, Dallas, Los Angeles, Miami, New York, San Francisco and Washington,
D.C., where one winner from each city was selected to compete in New York City
for the grand prize. Finalists included Boston's Leah Famularo (Burton's
Grill), Chicago's Alex Renshaw (Sable Kitchen & Bar), Dallas' Jason Kosmas
(Village Marquee Texas Grill & Bar), LA's Alex Goode (Mixology101), Miami's
Nick Nistico (Soho Beach House), New York's Lubens Besse (Isola at Mondrian
Soho), San Francisco's Joel Teitelbaum (Five Rings) and D.C.'s Winn Roberton
(Bourbon Steak). After an evening mixing and entertaining, the title of
Cointreau Ambassador of Libation was awarded to Lubens Besse, alongside his
winning cocktail, Cointreau Cucumber Kombucha Cleanse.
(Photo: http://photos.prnewswire.com/prnh/20121016/NY94276 )
"I'm thrilled to have been chosen to represent Cointreau and serve as an
ambassador for one of the oldest and most well-respected spirits brands," said
winner, Lubens Besse. "Cannes Film Festival is one of the most prestigious
events of the year and it's an incredible honor to be able to serve guests the
best in cocktails."
At the finale event, contestants were required to showcase their original
Cointreau cocktail creations and ambassadorial abilities. Each bartender
formally presented and served a cocktail creation to VIP attendees and
esteemed judges and shared a compelling story about their featured drink.
Based on their submissions, VIP guests and notable judges, including Cointreau
Heritage Manager and sixth generation family member, Alfred Cointreau,
Cointreau Corporate Mixologist, Kyle Ford, Cointreau Global Brand Ambassador,
Dita Von Teese, and renowned artist and interior designer Kenny Davis, voted
on their favorite libation and points were allotted for the final score
contribution. In the next round of the finale, each bartender competed in an
Iron Chef-style mix off in which they had 20 minutes to create an original
cocktail recipe. To spice things up, all candidates were presented with a
secret ingredient Kombucha just before the challenge started that was
incorporated into the final product. At the end of the challenge, the judges
evaluated each cocktail based on both the taste and creativity.
After sampling the cocktails, tallying points and taking the popular vote into
consideration, the panel reached the unanimous decision that Lubens and his
cocktail had won! Lubens will serve as Cointreau Ambassador of Libations at
Cannes Film Festival in May 2013, host of glamorous Cannes events for one week
during the festival, and judge of the 2013 Cointreau competitions. He will
also be awarded with a half-page profile in Los Angeles Confidential, Boston
Common, Capitol File, Michigan Avenue, Gotham and Ocean Drive magazines
displaying their winning Cointreau drink creations.
"The Search for the Cointreau Ambassador of Libations has been a fantastic way
to continue the brand's strong presence in the ever-changing world of mixology
and showcase the talents of today's bartending stars," said Suzi Cesco, Vice
President of Cointreau and Spirits at Remy Cointreau, USA. "We are excited to
award Lubens for his creativity and originality in the competition and know
that he will be an excellent ambassador for Cointreau at the 2013 Cannes Film
Below is Lubens's winning cocktail recipe.
Cointreau Cucumber Kombucha Cleanse
3 muddled cucumbers
1 oz. Cointreau
1 oz. Kombucha
3/4 oz. fresh squeezed lime juice
2 dashes angostura bitters
Shaken over ice and strained into a coupe glass. Garnish with a cucumber.
Created more than 160 years ago in Angers, France, Cointreau is one of the
world's most famous crystal clear spirits. Cointreau's distinctive
square‐shaped bottle, with rounded shoulders and warm amber color, is
recognized worldwide, as well as its subtle taste – a perfect balance of
bitter and sweet orange peels grown and meticulously selected for their
quality. Cointreau is best known as being a key ingredient in the most popular
cocktail in the US; the margarita. In 1948, socialite Margarita Sames combined
Cointreau, Tequila and lime to create the original margarita. In addition,
Cointreau is an essential ingredient in the Cosmopolitan and other top shelf
cocktails, such as the Sidecar and Cointreaupolitan. Its versatility, defined
by its capacity to combine the richness of its flavors and aroma, makes it a
perfect choice neat or on the rocks.
Today, more than 15 million Cointreau bottles are sold worldwide and Cointreau
remains the authentic choice of many top bartenders in the smartest and most
fashionable bars. The average retail price for a 750mL (25.4 oz.) bottle of
Cointreau is $36. Cointreau is distributed by Remy Cointreau, USA Inc., the
U.S. subsidiary of Remy Cointreau in France.
About Remy Cointreau USA, Inc.
Established in 1981, Remy Cointreau USA is a subsidiary of Remy Cointreau,
SA, charged with importing and distributing an extensive portfolio of premium
and ultra premium spirits and wines. Headquartered in New York City, Remy
Cointreau USA imports and distributes products from the full range of the wine
and spirits spectrum, including cognacs, brandies, liqueurs, scotches, rums,
gins, champagnes and both still and sparkling wines. Exclusive brands include
Remy Martin® Cognac, Cointreau ® Liqueur, The Macallan® Scotch Whisky, The
Famous Grouse® Scotch Whiskey, Highland Park® Scotch Whiskey, Russian
Standard Vodka, imperia Vodka, Damrak® Gin, Mount Gay® Rum, Champagne
Piper-Heidsieck®, Champagne Charles Heidsieck®, Merryvale®, Masi® Agricola,
Vietti®, Biondi Santi®, Laroche®, Piper Sonoma® and Bearboat® Wines.
About Niche Media
Niche Media is the country's premier regional lifestyle publishing company
connecting the affluent reader with the most insightful and engaging content
that celebrates and is inspired by our world-class communities. Niche Media's
city-specific publications include: Art Basel Miami Beach, Aspen Peak, Boston
Common, Capitol File, Gotham, Hamptons, Los Angeles Confidential, Michigan
Avenue, Ocean Drive, Philadelphia Style, Vegas and Wynn. Niche Media is a
subsidiary of Greenspun Media Group (GMG). GMG publications include: Las Vegas
Magazine, Las Vegas Weekly, VEGAS INC and Vegas2Go.
©2012 Cointreau Corp., Cointreau® Liqueur, 40% Alc./Vol., Imported by Remy
Cointreau USA, Inc., New York, NY. PLEASE DRINK RESPONSIBLY.
Contact: Jaclyn York, firstname.lastname@example.org, +1-646-654-3433
Press spacebar to pause and continue. Press esc to stop.