Former Nokia Communications Executive Laurie Armstrong Joins MWW's Technology
Practice as Senior Vice President, Mobile Industry
Armstrong Brings High-Tech and Wireless Industry Expertise to MWW's Technology
NEW YORK, Oct. 16, 2012
NEW YORK, Oct. 16, 2012 /PRNewswire/ --MWW (www.mww.com), one of the top ten
global independent public relations firms, announced today that Laurie
Armstrong has joined the firm as senior vice president of MWW's technology and
digital content practice. Former Director of Communications for Nokia, North
America, Armstrong will oversee MWW's technology team focusing on mobile
devices, applications and services.
Armstrong comes to MWW with nearly 15 years experience in the wireless and
high-tech industries, including her own communications consulting business and
a successful career at Nokia. As head of communications at Nokia, North
America, she led strategy and implementation of all aspects of communications
and public relations, including social and traditional media relations,
employee engagement and internal communications, consumer product launches,
corporate reputation, CSR and thought leadership campaigns. Throughout her
career at the company, Armstrong was based in Silicon Valley, Dallas, New
York, Ottawa, and briefly at the company's headquarters in Helsinki, Finland.
"Laurie brings a valuable combination of a client-centric point of view, sharp
communications instincts, strong relationships with top media and industry
influencers, and in-depth, subject matter expertise of the mobile industry,"
said Michael W. Kempner, president and CEO, MWW.
"As a key member of our technology leadership team, Laurie's ability to merge
her internal experience, with true mobile technology industry expertise will
be invaluable to clients looking to accelerate their relevance among key
stakeholder groups," said Ephraim Cohen, executive vice president and practice
head for the technology and digital content industry group at MWW.
MWW's technology and digital content practice is driven by expertise that
focuses on how consumer electronics, enterprise IT and digital content have
become fully integrated. The team delivers 360 degree expertise combined with
meaningful influencer relationships and true subject matter knowledge, finding
the influencers that are most relevant to brands and engaging with them in
meaningful dialogue. MWW's technology practice works with leading brands such
as Samsung, Eventbrite, NQ Mobile and ANCILE Solutions, among others.
While at Nokia, Armstrong also helped create a world-class social media
program to support new product launches and stronger community and social
engagement; established Nokia's first-ever Industry Analyst Relations Program
in North America; and was Nokia's brand, marketing and PR lead for an industry
association that established the Wi-Fi standard and universal brand. Armstrong
began her career in event management and marketing/communications with the
National Capital Region Billy Graham Mission and Vienna Systems (a high tech
company that was later acquired by Nokia).
Armstrong earned her Bachelor of Arts degree in Social Sciences at Carleton
MWW is one of the nation's top mid-sized public relations firms and one of the
ten largest independent global agencies. The firm is industry-recognized for
its work in consumer lifestyle marketing, digital marketing and social media,
corporate communications, public affairs and government relations, consumer
technology, healthcare and visual branding.
MWW's approach to building and accelerating relevance for clients has been
recognized with top industry awards, including the 2012 "PR Agency of the
Year," by the International Business Awards, 2011 "Midsize Agency of the Year"
by the Holmes Report as well as "Digital Firm of the Year" and "Top Places to
Work in PR" by PR News. For more information on the firm's capabilities and
"Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook,
Twitter, LinkedIn, Pinterest and Google Plus.
Contact: Mikaela Liboro, MWW, +1-212-704-9727, firstname.lastname@example.org
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