Hasbro Licensing Expanding in European Markets

  Hasbro Licensing Expanding in European Markets

      TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP, TONKA, and FURBY

  Licensed Merchandise to Anchor Global Retail Offerings in 2012 and Beyond

Business Wire

LONDON -- October 16, 2012

Hasbro, Inc. (NASDAQ: HAS) is set to arrive at Brand Licensing Europe (BLE) in
London on October 16 to showcase its global powerhouse brands, including
TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP, TONKA, and FURBY. Positioned
as the No. 7 global licensor, based on annual retail sales, Hasbro continues
to expand its retail presence in new and emerging markets throughout Europe
with innovative and trend-forward licensing programs across many licensing
categories. This growth has been driven by Hasbro expanding its U.K. and
France licensing teams while at the same time opening new offices and further
developing relationships with leading retailers in Russia, Germany, Poland,
Turkey, and Spain over the past year.

“Hasbro has significantly increased its presence throughout Europe as a
stand-out innovator and mega licensor,” said Simon Waters, Senior Vice
President, Global Licensing and Publishing at Hasbro. “Consumers can expect to
see a broad and impressive line-up of licensed merchandise landing on store
shelves this year, which is a direct result of Hasbro expanding its presence
in key European regions with new offices, expanded teams and flawless
execution of signing deals with market-leading licensees.”

This year’s BLE highlights underscore Hasbro’s global momentum in key
licensing categories, including apparel, consumer electronics, digital gaming,
home, food, and toys.

TRANSFORMERS

Hasbro's iconic TRANSFORMERS  brand has become one of the most successful
entertainment franchises of the 21^st century and features the heroic AUTOBOTS
and the villainous DECEPTICONS engaged in an epic battle on multiple
storytelling platforms including film, television, digital gaming, and theme
parks. Hasbro will continue to provide its broad TRANSFORMERS fan base with
high value, age-appropriate licensed merchandise across categories such as
digital gaming, including an exciting newMMO from Jagex scheduled for release
in 2013, toys, apparel, sporting goods and more. The TRANSFORMERS PRIME
animated series continues to roll out on Cartoon Network across Europe with
Seasons 2 and 3 in 2012 and 2013, continuing the successful affiliation with
the leading boys action network.

MY LITTLE PONY

The MY LITTLE PONY franchise continues to be a worldwide favorite with fans of
all ages, largely energized by the global popularity of the MY LITTLE PONY
FRIENDSHIP IS MAGIC animated series, produced by Hasbro Studios. The brand is
set to arrive on digital platforms, including apps and storybooks across
Europe in 2013. The extensive MY LITTLE PONY merchandising program reaches
across all major categories including apparel, toys and accessories with new
ranges released this season.

FURBY

The furry interactive electronic friend that was a “must-have” item in the
late 1990s and sold more than 40 million units globally in its first three
years is back on store shelves now in North America, Australia and the U.K.
with additional markets to follow. The return of FURBY will be supported by a
worldwide licensing program that spans key licensed categories from apparel to
home decor, party goods, food and beverage and sporting goods will be sold at
hypermarket and specialty stores as well as wholesalers throughout Europe. The
first wave of merchandise is set to arrive at retail in the U.K., Spain,
Portugal, France, Poland, Turkey, and Russia this autumn.

LITTLEST PET SHOP

Ranked as one of the toy industry’s top brands for girls, as well as one of
the hottest lifestyle properties, the demand for LITTLEST PET SHOP remains
strong in 2012 with licensed products in more than 20 categories, including
apparel, accessories, and home decor. This momentum will continue throughout
the year as tween girls eagerly await the launch of the new Hasbro Studio
animated series that centers on the life of a fun-loving, human character,
Blythe and a core cast of little pets with big personalities that she
befriends at the LITTLEST PET SHOP. The series is slated to premiere later
this year in the U.S., with expected international expansion to follow in
2013.

TONKA

With 98 percent brand awareness and more than 250 million trucks sold since
its launch in 1947, it is clear why the TONKA brand is synonymous with
durability. The 65-year old brand remains the rite of passage for every young
boy, and even more exciting TONKA fueled adventures are on the near horizon
through a licensing program with HTI, the top U.K. designer and manufacturer
of children’s toys, that will bring to market a new segment of TONKA TOWN
vehicles, playsets and figures. The new line will be based on emergency
services and construction themes that appeal to the rough and tumble four to
six year-old boy.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys and
games, to television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with innovative, well-known and beloved brands such as TRANSFORMERS,
LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE
GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces
television programming for markets around the world. The Hub TV Network is
part of a multi-platform joint venture between Hasbro and Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the
company's deep commitment to corporate social responsibility, including
philanthropy, Hasbro is helping to build a safe and sustainable world for
future generations and to positively impact the lives of millions of children
and families every year. It has been recognized for its efforts by being named
one of the “World’s Most Ethical Companies” and is ranked as one of Corporate
Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at
www.hasbro.com.

© 2012 Hasbro, Inc. All Rights Reserved.

HAS-LIC

Editors’ Note: Licensor ranking based on License Global! Top 125 Global
Licensors, May 2012.

Contact:

Hasbro
Paula Walsh, 401-727-5669
pjwalsh@hasbro.com
or
Foghorn PR
Shelly Eckenroth, 717-852-7060
seckenroth@foghornpr.com
or
Foghorn PR
Mary Leddy, 508-872-3369
mleddy@foghornpr.com
 
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