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BNY Mellon Appointed as Depositary for China Mobile Games and Entertainment Group Limited's ADR Program

 BNY Mellon Appointed as Depositary for China Mobile Games and Entertainment
                         Group Limited's ADR Program

PR Newswire

NEW YORK, Oct. 16, 2012

NEW YORK, Oct. 16, 2012 /PRNewswire/ -- BNY Mellon, the global leader in
investment management and investment services, has been appointed by China
Mobile Games and Entertainment Group Limited (CMGE) for its American
Depositary Receipt (ADR) program in connection with its spin-off from VODOne
Limited, a Chinese state-affiliated media company. Each CMGE ADR represents
14 ordinary shares and trades on the NASDAQ under the symbol "CMGE."

CMGE is a leading mobile game company in China focused on the development,
operation and distribution of feature phone games and smart-phone games. The
company has approximately 30 million paying users and over 9 million monthly
subscriptions in China. The company was incorporated under the laws of the
Cayman Islands on January 20, 2011 as a wholly-owned subsidiary of VODOne.

"We believe listing on NASDAQ and gaining access to U.S. capital markets will
support our strategic efforts to strengthen the potential value of our
business," said Ken Jian Xiao, CEO of China Mobile Games and Entertainment
Group Limited. "BNY Mellon has demonstrated its DR expertise and thought
leadership, working with us and NASDAQ to execute our listing via a special
dividend distribution to VODOne's ordinary shareholders. We're impressed with
BNY Mellon's capabilities and look forward to expanding our partnership."

"By establishing a DR program for CMGE and listing it on NASDAQ, VODOne has
made a compelling affirmation of both depositary receipts and U.S. listings
for non-U.S. firms in the mobile gaming and e-commerce sectors," said Michael
Cole-Fontayn, CEO of BNY Mellon's Depositary Receipts business."This
transaction is a clear example of BNY Mellon collaborating with a global
issuer that has unique strategic and structural objectives it seeks to achieve
with its listing. We'll continue to work closely with management to enhance
CMGE's visibility among global investors."

BNY Mellon acts as depositary for more than 2,500 American and global
depositary receipt programs, acting in partnership with leading companies from
68 countries. BNY Mellon is committed to helping securities issuers access
the world's rapidly evolving financial markets and delivers a comprehensive
suite of depositary receipt services. Learn more at www.bnymellon.com/dr.

BNY Mellon is a global financial services company focused on helping clients
manage and service their financial assets, operating in 36 countries and
serving more than 100 markets. BNY Mellon is a leading provider of financial
services for institutions, corporations and high-net-worth individuals,
offering superior investment management and investment services through a
worldwide client-focused team. It has $27.1 trillion in assets under custody
and administration and $1.3 trillion in assets under management, services
$11.5 trillion in outstanding debt, and processes global payments averaging
$1.4 trillion per day. BNY Mellon is the corporate brand of The Bank of New
York Mellon Corporation (NYSE: BK). Learn more at www.bnymellon.com or follow
us on Twitter@BNYMellon.

This release is for informational purposes only. BNY Mellon provides no advice
nor recommendation or endorsement with respect to any company or securities.
Nothing herein shall be deemed to constitute an offer to sell or a
solicitation of an offer to buy securities. Depositary Receipts: Not FDIC,
State or Federal Agency Insured; May Lose Value; No Bank, State or Federal
Agency Guarantee.

SOURCE BNY Mellon

Website: http://www.bnymellon.com
Contact: Joseph F. Ailinger Jr., +1-617-722-7571, joe.ailinger@bnymellon.com,
or Dori Flanagan, +1-212-815-2291, dori.flanagan@bnymellon.com
 
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