Comments by Swedish Match to the press release from the European Commission

  Comments by Swedish Match to the press release from the European Commission

Business Wire

STOCKHOLM, Sweden -- October 16, 2012

Regulatory News:

As stated in a press release today from the European Commission, the European
Anti-Fraud Office, OLAF, has presented a report to the European Commission.
Among other things the report states that Swedish Match has filed a complaint
about receiving a proposal to influence the outcome of the ongoing review by
the European Commission of the Tobacco Products Directive, in exchange for
financial compensation. The Tobacco Products Directive regulates the sales ban
on Swedish snus within the EU, to which Sweden has an exemption.

Swedish Match has the following comments to the press release and to the OLAF
investigation which has now been concluded:

- Swedish Match takes this incident very seriously. The incident was promptly
reported to the European Commission, and the report from the Anti-Fraud Office
has confirmed that the notification was warranted and that a thorough
investigation has been conducted.

- Swedish Match expects that the European Commission in the future will ensure
a transparent and legally fair process for the proposal of a new Tobacco
Products Directive which is expected during the autumn.

- Swedish Match expects that proven scientific facts regarding snus, including
the well documented significantly lower health risks compared to cigarettes
which are allowed in the EU, are considered in a continued fair legal process
for the proposal of a new Tobacco Products Directive.

Swedish Match develops, manufactures, and sells market-leading brands in the
product areas Snus and snuff, Other tobacco products (US mass market cigars
and chewing tobacco), and Lights (matches and lighters).Well known brands
include General snus, Longhorn moist snuff, Red Man chewing tobacco, White Owl
cigars, Cricket lighters, and Fiat Lux matches. The Group sells products
across the globe, with production units in six countries. The Group’s global
operations generated sales of 12,205 MSEK for the twelve month period ending
June 30, 2012. The Swedish Match share is listed on the NASDAQ OMX Stockholm

Swedish Match AB (publ), Box 7179, SE-103 88 Stockholm, Sweden Visiting
address: Västra Trädgårdsgatan 15. Telephone: +4686580200 Corporate
Identity Number: 556015-0756

This information was brought to you by Cision


For further media comment:
Johan Wredberg
Mobile: +46-73-0279343
Nils Erlimo
Mobile: +47-920-85814
Rupini Bergström
Mobile: +46-70-5402892
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