ZTE Unveils Innovative OTT Solution Supporting Low Bit Rate HD at Broadband
World Forum 2012
Broadband World Forum 2012
SHENZHEN, China -- October 16, 2012
ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code:
000063.SZ), a publicly-listed global provider of telecommunications equipment,
network solutions and mobile devices, has announced a full hardware and
software solution integrating low bit rate high definition (HD), Over the Top
TV (OTT), and multi-screen convergence at this year’s Broadband World Forum
2012. The solution supports OTT services on multiple screens for varying
devices (TV, PCs, tablets and mobile phones) and employs ZTE’s low bit rate HD
technology to reduce transmission bandwidth, which assists operators with low
cost network transformation and platform construction and accelerates the
deployment of OTT services.
As OTT TV develops rapidly and open Internet video and multi-screen terminals
proliferate, Internet services have come to have an enormous impact on
traditional telecom services. Operators are continuously developing video
services to distinguish themselves from the competition however, to enhance
competitiveness, operators require a solution that allows for the rapid
development of OTT services whilst reducing network transformation and
platform construction costs.
With the improvements in visual mental model-based pre-processing, adaptive
transformation, neural network-based vector quantization, human eye perception
of quantized errors and the content-adaptive rate control, ZTE's low bit rate
HD coding technique enables the system to transmit 720p video with a code rate
of 3 Mbps rather than 8 Mbps, greatly reducing the pressure of capacity
expansion on operators and improving user’s service experience.
The OTT multi-screen convergence technique provides adaptive code rates for
various types of terminals simultaneously and supports converged interactions
of multi-screen terminal services, helping operators attract more users. The
service expansion feature apparent in OTT enables operators to easily gain
more value-added services in order to increase profits.
Chen Xinyu, General Manager of ZTE VAS product line said: "The ZTE low bit
rate HD solution will dramatically advance the IPTV industry worldwide.
Firstly, the global network quality is developing unevenly and vast numbers of
networks cannot reach the bandwidth of H.264 HD, the low bit rate HD technique
enables them to seamlessly develop OTT services without high OPEX. Secondly,
the integration of OTT content with low bit rate HD technology provides a
better experience for users. This is an expanding field with many requirements
and ZTE will continue to make sustained efforts towards the development of
IPTV and OTT around the world”.
As the leading value-added service provider, ZTE service products have been
used by over 110 operators and one billion users in over 90 countries in the
world. ZTE service products have been applied by Vodafone, FT, Telefonica,
China Mobile, China Telecom and TIM, which are among top 10 operators, and
been applied by 26 top 50 operators.
ZTE is a publicly-listed global provider of telecommunications equipment and
network solutions with the most comprehensive product range covering virtually
every telecommunications sector, including wireless, access & bearer, VAS,
terminals and professional services. The company delivers innovative,
custom-made products and services to over 500 operators in more than 140
countries, helping them to meet the changing needs of their customers while
growing revenue. In 2011, ZTE’s revenue increased by 29 per cent to USD13.7
billion. Its overseas operating revenue grew 30 per cent to USD 7.4 billion
during the period, accounting for 54.2 per cent of overall operating revenue.
ZTE commits 10 per cent of its annual revenue to research and development and
has leadership roles in several international bodies devoted to developing
telecommunications industry standards. ZTE is committed to corporate social
responsibility and is a member of the UN Global Compact. The company is
China’s only listed telecom manufacturer that is publicly traded on both the
Hong Kong and Shenzhen Stock Exchanges (H share stock code: 0763.HK / A share
stock code: 000063.SZ). For more information, please visit www.zte.com.cn.
Margrete Ma, +86 755 26775207
Maria Arbalova, +44 (0)20 8392 4058
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