Verismo™ System by Starbucks Now Available at Select Starbucks Stores

  Verismo™ System by Starbucks Now Available at Select Starbucks Stores

   Starbucks New Premium Single Cup Espresso Machine Carried at Some 6,400
      Locations Nationwide, Including Specialty Retailers and Ecommerce

Business Wire

SEATTLE -- October 16, 2012

Starbucks Coffee Company (NASDAQ:SBUX) retail stores today will begin selling
its Verismo™ System by Starbucks, which made its debut on Verismo.com and at
Specialty Retailers nationwide in September. The availability at more than 65
percent of Starbucks retail stores in the U.S. brings the number of
distribution points for the Verismo™ System and accompanying Starbucks®
espresso, coffee, and real milk pods to about 6,400.

Verismo System by Starbucks and Verismo pods now available at select Starbucks
stores nationwide. (P ...

Verismo System by Starbucks and Verismo pods now available at select Starbucks
stores nationwide. (Photo: Business Wire)

Today also marks the start of a 10-week demonstration effort at participating
Starbucks stores, giving customers plenty of opportunities to experience the
Verismo™ System and sample Starbucks® beverages made on the machine. Similar
events are taking place at Specialty Retail stores nationwide, from
Williams-Sonoma and Sur La Table to Macy’s and Bloomingdales, where more than
600 Starbucks baristas are leading demonstrations. All told, more than 10,000
demonstration events are planned at Starbucks and Specialty Retail stores
nationwide through Christmas.

“Tasting (and seeing) is believing,” says Cliff Burrows, Starbucks president
of the Americas. “We are coming out with a high-pressure single cup machine
that we believe is simpler than anything in the marketplace and delivers what
consumers actually want—a Starbucks-quality Caffè Latte they can easily make
at home. Plus, customers can quickly replenish Verismo pods because they are
conveniently available wherever Verismo™ machines are sold.”

Participating Starbucks stores will sell the 580 base model in silver for
$199, as well as a selection of Verismo™ pods, including seasonal favorite
Starbucks® Christmas Blend, which will only be available at Starbucks retail
stores and on Verismo.com.

“Response to the Verismo™ System has been terrific so far,” says Burrows, “and
we are looking forward to the Verismo™ being a popular gift this holiday
season.”

For further information, store availability, demonstrations, and reviews,
please visit www.verismo.com.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the highest-quality arabica coffee in the world. Today, with
stores around the globe, the company is the premier roaster and retailer of
specialty coffee in the world. Through our unwavering commitment to excellence
and our guiding principles, we bring the unique Starbucks Experience to life
for every customer through every cup. To share in the experience, please visit
us in our stores or online at www.starbucks.com.

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Contact:

Starbucks Coffee Company
Alisa Martinez, 206-318-7100
press@starbucks.com
 
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