Aeroplan and Direct Energy Re-energize Partnership with Expanded Program and Bonus Miles for Members

Aeroplan and Direct Energy Re-energize Partnership with Expanded Program and 
Bonus Miles for Members 
Companies Donate 1 Million Aeroplan Miles to the Canadian Red Cross for their 
Water Safety Program 
MONTREAL, Oct. 16, 2012 /CNW Telbec/ - Aeroplan, Canada's premier coalition 
loyalty program and Direct Energy, one of North America's largest energy and 
energy-related services providers, today announced that they have renewed 
their partnership, with new exciting offers. Aeroplan Members in Ontario can 
accumulate Aeroplan Miles with Direct Energy for protection plans, HVAC, duct 
cleaning and other services. Members in Ontario can earn anywhere from 1,000 
to 5,000 Aeroplan Miles depending on the service enlisted through Direct 
Energy or up to 10,000 miles when they sign up for multiple products and 
services from Direct Energy. Members in Alberta can earn 2,000 miles for 
Electricity and 2,000 miles for Natural Gas when they switch to Direct Energy 
as their provider. To kick-off the launch of the renewed partnership, Direct 
Energy will be offering a double miles bonus on all products and services and 
up to 75,000 miles for new HVAC installations through the end of the year. 
"We launched our partnership with Direct Energy in 2009 and we're excited to 
expand our relationship with Direct Energy to include additional services such 
as HVAC sales, duct cleaning, water heaters and more for our members in 
Ontario," said David Houston, Vice President, Partnerships, Aeroplan. "We 
look forward to working with Direct Energy to continue to develop the program." 
Mileage earning opportunities in Alberta: 
 _________________________________________________________________
|Service from Direct|Regular Base Miles offer:|Miles offer + Bonus|
|Energy             |                         |through            |
|                   |                         |December 31, 2012  |
|___________________|_________________________|___________________|
|Electricity        |2,000 miles              |4,000 miles        |
|___________________|_________________________|___________________|
|Natural Gas        |2,000 miles              |4,000 miles        |
|___________________|_________________________|___________________| 
Mileage earning opportunities in Ontario: 
 _________________________________________________________________
|Service from Direct     |Regular Base Miles  |Miles offer + Bonus|
|Energy                  |offer:              |through            |
|                        |                    |December 31, 2012  |
|________________________|____________________|___________________|
|Protection Plans        |1,500 miles         |3,000 miles        |
|________________________|____________________|___________________|
|Chargeable services such|2,000 miles         |4,000 miles        |
|as: Repairs and         |                    |                   |
|maintenance             |                    |                   |
|________________________|____________________|___________________|
|Duct Cleaning           |1,500 miles         |3,000 miles        |
|________________________|____________________|___________________|
|HVAC                    |37,500* miles (until|Up to 75,000 miles |
|                        |December 31, 2012)  |                   |
|                        |                    |N/A                |
|                        |*5,000 miles as of  |                   |
|                        |January 1, 2013     |                   |
|________________________|____________________|___________________| 
Also, to celebrate the renewal of the partnership, Aeroplan and Direct Energy 
are each donating 500,000 Aeroplan Miles to The Canadian Red Cross Swim 
Program. 2012 has seen a raised concern for water safety in part due to an 
unusually hot summer. Related energy requirements for heating and cooling, as 
well as for community pools, make this an appropriate focus for this 
partnership. The Red Cross Swim program teaches 1.2 million Canadians how to 
swim each year and trains approximately 17,000 youth to be swim instructors. 
The Aeroplan Miles donated to the swim program will enable the Canadian Red 
Cross to bring together their trainers and master instructor to build their 
skills as the facilitators of the program as well as help bring together other 
volunteers in the Swim Program to better support the communities who offer the 
program across Canada. 
"Direct Energy is excited to announce our continued partnership with Aeroplan 
and the expansion of the program to include additional products and services 
that now qualify for Aeroplan miles for new customers," said Peter Greene, 
Senior Director, Head of Partnerships for Direct Energy. "We're also very 
proud to partner with Aeroplan to donate a total of one million Aeroplan miles 
to the Canadian Red Cross Swim Program, as part of Direct Energy's In the 
community initiative that supports communities and organizations across North 
America." 
For more information or to sign up to receive Direct Energy's services, please 
visit: www.directenergy.com/aeroplan. 
About Aeroplan
Aeroplan, Canada's premier coalition loyalty program, is owned by Aimia Inc., 
a global leader in loyalty management. 
Aeroplan's millions of members earn Aeroplan Miles with its growing network of 
over 75 world-class partners, representing more than 150 brands in the 
financial, retail, and travel sectors. 
In 2011, approximately 2.3 million rewards were issued to members including 
more than 1.5 million flights on Air Canada and Star Alliance carriers which 
offer travel to more than 1,000 destinations worldwide. In addition to 
flights, members also have access to over 1,000 exciting specialty, 
merchandise, hotel, car rental and experiential rewards. 
For more information about Aeroplan, please visit www.aeroplan.com or 
www.aimia.com. 
About Direct Energy
Direct Energy is North America's largest provider of heating & cooling, 
plumbing and electrical services and a leading energy and energy-related 
services provider with over six million residential and commercial customer 
relationships. Direct Energy provides customers with choice and support in 
managing their energy costs through a portfolio of innovative products and 
services. A subsidiary of Centrica plc (LSE: CNA), one of the world's leading 
integrated energy companies, Direct Energy operates in 46 U.S. states plus the 
District of Columbia and 10 provinces in Canada. To learn more about Direct 
Energy, please visit www.directenergy.com. 
Christa Poole Aeroplan 416-352-3745 christa.poole@aeroplan.com 
Jeff Lanthier Direct Energy 905-943-6260 Jeff.lanthier@directenergy.com 
SOURCE: Aeroplan 
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CO: Direct Energy
ST: Quebec
NI: ADV VNT CHARITY  
-0- Oct/16/2012 13:30 GMT