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Something to gobble about: No crates or cages for Thanksgiving turkeys at Whole Foods Market®



  Something to gobble about: No crates or cages for Thanksgiving turkeys at
                             Whole Foods Market®

New Global Animal Partnership welfare standards mean turkeys raised with
respect

PR Newswire

AUSTIN, Texas, Oct. 15, 2012

AUSTIN, Texas, Oct. 15, 2012 /PRNewswire/ -- This Thanksgiving, thanks to
Global Animal Partnership's (GAP) 5-Step™ Animal Welfare Rating, Whole Foods
Market shoppers can know exactly how turkeys were raised for their holiday
meals. Whole Foods Market is the first national retailer to offer full
transparency in regards to raising practices for turkeys sold in the meat
department.

(Logo: http://photos.prnewswire.com/prnh/20121015/DA92273LOGO)

Global Animal Partnership is a multi-stakeholder non-profit aiming to improve
farm animal welfare by setting guidelines for raising practices and animal
management in the form of the tiered 5-Step system. Whole Foods Market began
using 5-Step ratings in 2011 on beef, pork and chicken sold in meat
departments to provide customers with information about the way animals were
raised. This year, GAP announced new standards for turkey.

At Step 1, turkeys are raised without crates, cages or crowding plus more than
125 other requirements. Beyond Step 1, each successive Step requires more
animal-focused practices. Customers can review the complete standards online
or review a condensed version in brochures available in stores.

  o Step 1: no crates, cages, no crowding
  o Step 2: enriched environment (things to do!)
  o Step 3: enhanced outdoor access
  o Step 4: pasture centered
  o Step 5: animal centered, no physical alterations.
  o Step 5+: animal centered, entire life on the same farm

Whole Foods Market's quality standards for all meat also require that animals
are raised without antibiotics.

"What makes the GAP program unique is that it outlines minimum animal welfare
standards for our suppliers, provides transparency for our customers, and
explains incremental changes suppliers can make to continue improving the
lives of their animals," said Anne Malleau, assistant global meat coordinator
for Whole Foods Market. "Animals raised in an environment that encourages them
to perform their natural behaviors are animals 'raised to taste better.'"

Whole Foods Market's trained butchers can help shoppers choose the best bird
for their budget – from frozen turkeys, raised this season to reach the
perfect size then processed and stored just above the freezing point; to fresh
brined kosher; organic; or heritage or heirloom turkeys, raised for their
remarkable flavor. Recipes and turkey carving guides are available at
www.wholefoodsmarket.com.

Find a chart of turkey standards, plus high-resolution photos and videos at
http://media.wholefoodsmarket.com.

Contact:
Beth Krauss
512-542-0380
Beth.Krauss@wholefoods.com

SOURCE Whole Foods Market

Website: http://www.wholefoodsmarket.com
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