Tastykake And Hershey's® Launch New Kandy Bar Kakes

             Tastykake And Hershey's® Launch New Kandy Bar Kakes

Tastykake Shares Tips On Spooky-Sweet Halloween Desserts

PR Newswire

PHILADELPHIA, Oct. 15, 2012

PHILADELPHIA, Oct. 15, 2012 /PRNewswire/ --This Halloween, Tastykake is
joining forces with North America's largest chocolate manufacturer, The
Hershey Company, to introduce a delicious new treat that combines the "best of
both worlds." New Kandy Bar Kakes are the perfect blend of cake and candy,
made with real quality ingredients and featuring HERSHEY'S^® most popular
flavors.

(Photo: http://photos.prnewswire.com/prnh/20121015/CL92906)

"Tastykake is thrilled to partner with HERSHEY'S® to introduce the new and
innovative Kandy Bar Kakes, perfect for the Halloween season," says Brent
Bradshaw, the vice president of marketing for Flowers Foods cake brands.
"HERSHEY'S^® incredible brand recognition, along with the renowned freshness
and deliciousness of Tastykake, will ensure Kandy Bar Kakes become family
favorites."

Each Kandy Bar Kake is baked to perfection and has the sensational flavor of
HERSHEY'S^® in every bite. Kandy Bar Kake varieties include S'mores Kandy Bar
Kake made with HERSHEY'S^® Cocoa, Peanut Butter Kandy Bar Kake made with
REESE'S^® Peanut Butter, and Peppermint Kandy Bar Kake made with YORK^®
Peppermint Flavor.

With Halloween just around the corner, Tastykake has dreamed up frightfully
delightful dessert ideas to transform any Halloween celebration into a sweet
affair. These fun, simple and affordable dessert tips are perfect for families
planning the ultimate Halloween party.

  oCoffin Cakes: These terrifying treats are made with Peppermint Kandy Bar
    Kakes and ready-made chocolate frosting. With a knife, trim the long edges
    of the cake into a coffin shape and cover the entire cake with chocolate
    frosting. For that final frightening touch, outline the cake with white
    icing and spell out R.I.P. at the top.
  oSpooky S'more Pops: Campfire ghost stories are the inspiration behind this
    Halloween treat. Cut in half a S'mores Kandy Bar Kake and insert a
    lollipop stick into each half. Cover the entire cake with marshmallow
    fluff, making sure to coat a portion of the lollipop stick. Roll the cake
    in crumbled graham crackers and place in the freezer for 15 minutes until
    the marshmallow and graham cracker coating hardens.
  oCreepy Crawly Cake Bites: Satisfy even the most ghoulish guests with
    bite-sized treats made with the Peanut Butter Kandy Bar Kake. Simply cut
    the cake in half width-wise, place four licorice pieces into each side for
    legs, and top with two candy corns for eyes to create a creepy crawly
    spider.
  oDevilish Dirt Cups: Make guests squirm with delicious "dirt" cups made
    with any of the Kandy Bar Kakes. Crumble the cakes into small pieces and
    mix with chocolate pudding. Top the cake mixture with a few colorful gummy
    worms and serve in petite mason jars for a trendy touch.

Available in 5-count individually wrapped multi-packs and 2.1-ounce single
serves, Kandy Bar Kakes can be found in the snack aisle in mass merchandisers,
supermarkets and convenience stores. Suggested retail price for a single serve
is $1.69 and $3.99 for a 5-count multi-pack. For more information, visit
www.tastykake.com or www.facebook.com/Tastykake.

About Tasty Baking Company

The Tasty Baking Company, founded in 1914 and located in Philadelphia, is one
of the country's leading bakers of snack cakes, pies, cookies, and donuts. As
a subsidiary of Flowers Foods (NYSE: FLO), the company offers more than 100
products under the Tastykake brand name. Celebrated for their freshness and
quality ingredients, the Tastykake line includes such classics as Krimpets,
Kandy Kakes, Juniors, and Kreamies. For more information on Tastykakes, visit
www.tastykake.com.

About Flowers Bakeries and Flowers Foods

Flowers Bakeries, a super-regional baker of fresh breads, rolls, and snack
cakes, is an operating unit of Flowers Foods (NYSE: FLO). Headquartered in
Thomasville, Ga., Flowers Foods is one of the nation's leading producers and
marketers of packaged bakery foods for retail and foodservice customers with
annual sales of over $2.4 billion. Flowers operates 39 bakeries that produce a
wide range of bakery products sold through an extensive direct-store-delivery
network that encompasses the southeast, Mid-Atlantic, and Southwest as well as
select markets in California and Nevada, and nationwide through other delivery
systems. Among the company's top brands are Nature's Own, Whitewheat,
Cobblestone Mill, Blue Bird and Mrs. Freshley's. For more information, visit
www.flowersfoods.com.



The HERSHEY'S^®, REESE'S^® and YORK^® Trademark and Trade Dress are used under
license.



SOURCE Tastykake

Website: http://www.tastykake.com
Contact: Ressa Tomkiewicz, The Zimmerman Agency, rtomkiewicz@zimmerman.com,
+1-850- 668-2222