Family Dollar Names Jocelyn Wong Senior Vice President, Marketing – Chief Marketing Officer

  Family Dollar Names Jocelyn Wong Senior Vice President, Marketing – Chief
  Marketing Officer

Business Wire

MATTHEWS, N.C. -- October 15, 2012

Family Dollar Stores, Inc. (NYSE: FDO) today announced that it has named
Jocelyn Wong to the position of Senior Vice President – Chief Marketing
Officer. Ms. Wong will report to Michael Bloom, President and Chief Operating
Officer.

“Effectively communicating our everyday value pricing to our customer is
critical to driving trips and reinforcing our brand to grow our market share,”
said Mr. Bloom. “In a highly competitive retail environment, Jocelyn brings
the experience and strategic vision we need to drive innovation in how we
communicate to our customer to differentiate our brand and improve customer
loyalty through our circulars and in-store experience.”

Ms. Wong began her career with Proctor and Gamble where she held various roles
including Associate Marketing Director, NA Oral Care. Most recently she served
as Group Vice President, Shopper Marketing for Safeway, where she led the
creation of a newly formed shopper marketing organization. Ms. Wong holds a
Bachelor of Science degree in Chemical Engineering and Biochemistry from
Purdue University.

About Family Dollar

Beginning with one store in Charlotte, North Carolina, in 1959, the Company
currently operates more than 7,400 stores in 45 states. Family Dollar Stores,
Inc., a Fortune 300 company, is based in Matthews, North Carolina, just
outside of Charlotte and is a publicly held company with common stock traded
on the New York Stock Exchange under the symbol FDO. For more information,
please visit www.familydollar.com.

Contact:

Family Dollar Stores, Inc.
Bryn Winburn, 704-814-3604
Public Relations Manager
bwinburn@familydollar.com
http://www.familydollar.com
 
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