TOMY Brands Flaunt Function, Style and Fashion in 2012 ABC Kids Expo Introductions

     TOMY Brands Flaunt Function, Style and Fashion in 2012 ABC Kids Expo

New products from sought-after brands The First Years, Boon, JJ Cole
Collections, Lamaze and Pajanimals blend innovation and consumer insights to
deliver savvy solutions for today's parents.

PR Newswire

OAK BROOK, Ill., Oct. 15, 2012

OAK BROOK, Ill., Oct. 15, 2012 /PRNewswire/ -- TOMY, a leading global
designer, producer and marketer of innovative, high-quality products for
mothers, infants and toddlers, as well as toys and collectible products sold
to preschoolers, youths and adults, highlights key product introductions
across their portfolio of brands to be launched at ABC Kids Expo 2012. Focused
on providing quality, style and a wide range of choices for today's parents,
TOMY brands including The First Years, Boon, JJ Cole Collections, Lamaze and
Pajanimals debut new, innovative items with individual flair designed to
deliver convenience, ease, style and function. Highlights from the TOMY
mother, infant and toddler brands being showcased at the 2012 ABC Kids Expo

The First Years ( –  Booth #3547
Building on the brand's extensive line of infant and toddler products, The
First Years incorporates innovation into core items to help make the first
years the best years for mom and baby. New for 2013 from The First Years:

  oThe first-to-market IAlert True Fit Convertible Car Seat, a revolutionary
    new car seat monitoring system designed to alert parents of potentially
    life-threatening situations. Seamlessly built into The First Years True
    Fit Convertible Car Seat, the IAlert system notifies parents or caregivers
    via their smartphones if their child is in a rear facing position not
    installed at the desired angle, if their child becomes unbuckled while the
    vehicle is in motion, if their child is left unattended in the car, or if
    their child is at risk due to elevated or freezing ambient temperature in
    the car seat.
  oThe innovative Breastflow Memory Pump™, designed to make breastfeeding
    more comfortable and efficient, features an easy-to-use digital touch
    screen that automatically tracks and stores data for up to 10 sessions.
  oThe GumDrop line expands to include new GumDrop Bottles featuring
    GentleVent™, a bottom air-venting system designed to help prevent colic
    symptoms, a new three-stage GumDrop teether that soothes during each
    teething phase; and a new one-piece orthodontic pacifier for ages 6 months
    and up.
  oNew audio and video monitor options, all loaded with thoughtful features
    and available at a range of price points. Featured products include the
    new Crisp and Clear™ Audio Monitor, and the Safety Shield™ Digital Video
    Monitor, a video monitor that sets a virtual perimeter around baby's crib
    and sounds an alarm to alert mom when an item breaches the set safe zone.

JJ Cole Collections ( –  Booth #3821
JJ Cole Collections carries forward its tradition of creating stylized and
fashion-driven mother, infant and toddler products designed to address the
needs and wants of today's busy parent. Highlights of the new JJ Cole
Collections line for 2013 include:

  oNew infant carriers combine style and simplicity with superior comfort and
    support for mom and baby. Medley is an innovative, three-position infant
    carrier designed to cradle baby in an ergonomic hug that is best for
    baby's hip position.Medley's easy-adjust buckles, thick straps and seat
    extender give parents more versatility. Agility, a practically designed
    stretch carrier, eliminates the worry of a traditional wrap with its
    unique back panel design that distributes baby's weight evenly with
    multiple secure and comfortable carrying positions.
  oJJ Cole's popular Bundleme line adds a new Polar Bundleme with an
    extendable bottom to grow with baby from newborn to 4 years, and a plush
    shearling hat, mittens and booties set in a comfortable, soft stretch
    polyester that grows with baby for longer wearing.
  oNew diaper bags that embody the brand's reputation for utility and
    convenience with style. Highlights include the Satchel, Cadence and
    Caprice bags in contemporary fashions made of durable yet stylish fabrics,
    as well as a Changing Clutch that fits a wipes case and 3 diapers for
    today's mom-on-the-go. 
  oThe Broadway deluxe stroller features a striking Euro-design with color
    swap canopy options so parents can personalize their baby's ride! The only
    stroller you'll ever need, the Broadway converts from bassinet mode for
    use from birth to 50 lbs.
  oOther registry essentials include 100% cotton Hooded Towel Sets in
    whimsical patterns and wipeable fabric bibs that feature catch-all pockets
    in peppy prints.

Boon Inc. ( –  Booth #3539
TOMY's Boon brand of premium, modern infant and baby products unveils its new
infant and toddler feeding and care line featuring signature problem-solving
ingenuity and simple, effective design.

  oFeeding items incorporate modern design with thoughtful innovations to
    simplify parents' lives, including Orb, a spherical bottle and baby food
    warmer that warms without hotspots and Pulp, a silicone teething feeder
    that eliminates the ooze and stickiness of self-feeding with an
    easy-to-clean, no mesh design.
  oNew care products include Fresh, a soft changing station designed to stay
    put with integrated overhead toy hook to keep baby's hands up and out of
    the way and Hitch, a stylish, fabric-safe pacifier clip that fits both
    ring and knob pacifiers.
  oBoon makes clean-up easier with Clutch, a dishwasher basket featuring a
    unique clamshell design that holds nipples, sippy cup valves and straws
    securely in an upright position for better cleaning and easy
    loading/unloading and Scrub, a bottle brush with angled bristles and an
    integrated valve and nipple cleaner.

Lamaze^® ( –  Booth #3547
Encouraging early development of the senses Lamaze  ( toys
spark creativity, introduce discovery and support healthy sensory development.
Working with child development experts, Lamaze creates toys that delight
babies at each stage from birth to 24 months. Lamaze highlights for 2013

  oExpanded popular Play and Grow line of developmental plush characters to
    include even more whimsical take-anywhere friends such as Shiver the
    Sharpei, Shearamy Sheep, Torin the T-Rex and Bella the Bunny.
  oAdditions to the Classic Play category including Lamaze Warley the Whale
    Tissue Toy, a whale that takes the mess out of pull-out play, Moosical Cow
    Tunes, a cow with color coded spots that play "moosical" notes, and Push
    Along Peanut, a fun push toy to encourage gross motor development.
  oNew Lamaze Gyms such as the Lamaze Classics Gym that delivers the best of
    Lamaze all in one gym, integrating detachable, favorite characters
    including Octotunes and the Lamaze Inchworm, and the Rise and Shine Gym,
    which supports baby while learning to sit up and offers endless
    entertainment and developmental activities.
  oOther highlights include the Cheery Chirpers, cute birds that baby can
    make jump up and down to hear them chirp, and Teethimals, furry friends
    that come with chewy teether bodies textured for teething time.

Pajanimals from TOMY ( –  Booth #3547
TOMY debuts its complete line of toys based on The Jim Henson Company's
popular series Pajanimals,which airs daily on 24-hour preschool television
channel Sprout and on the new Saturday morning NBC Kids block. Pajanimals
follows the adventures of four sweet and gentle characters - Sweetpea Sue the
pony, the excitable duck Squacky, the creative cow CowBella and the optimistic
puppy Apollo. Through their imaginary journeys, these cuddly musical puppets
venture out on amazing adventures of discovery, modeling the skills
preschoolers need to move through their days successfully. Pajanimals is
produced in Northern Ireland as a co-production between The Jim Henson
Company, Sprout and Northern Ireland's Sixteen South Television. Early 2013
offerings include:

  oA collection of premium 9" and 15" Plush Pajanimals Friends inspired by
    the Pajanimals TV series on Sprout including Apollo, Squacky, CowBella and
    Sweetpea Sue
  oA premium fleece Snuggle Up Story Mat, sized perfectly for kids ages 2-6,
    features favorite Pajanimals characters and themes with a pillow that
    flips open for story time.

Bumbo ( –  Booth #3547
TOMY is proud to distribute Bumbo International Trust's new 2013

  oThe Bumbo Booster Seat features the same comfortable and easy-to-clean low
    density foam construction as the popular Bumbo Floor Seat. A three-point
    harness and adjustable straps on the bottom that attach to most standard
    four-legged chairs create a comfy and secure booster seat for the dinner
  oThe Bumbo Step Stool is a portable, lightweight and sturdy stool designed
    to help toddlers take those first steps toward independence. The
    slip-resistant surface on base and step provides a stable place for
    toddlers to reach the sink or toilet.

About TOMY International
TOMY International ( is a leading global designer, producer and
marketer of a broad range of innovative, high-quality toys sold to
preschoolers, youths and adults under the TOMY®, Ertl®, Johnny Lightning® and
Tomica® brands as well as products for mothers, infants and toddlers marketed
under its The First Years®, Lamaze, JJ Cole® Collectionsand Boon® brands.
TOMY International also markets its products under popular and classic
licensed properties such as Chuggington, Pokémon, Dinosaur Train, John Deere,
Disney's Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, and other
well-known properties. TOMY International's mission is to inspire and fulfill
the dreams of children and parents worldwide. TOMY International reaches its
target consumers through multiple channels of distribution supporting more
than 25,000 retail outlets throughout North and South America, Europe and
Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY
Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY


Contact: Erin Skaggs, Salmon Borre Group, +1-847-582-1610,, Twitter: @TOMYNewsUS
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