Manchester United announces partnership with Bakcell

  Manchester United announces partnership with Bakcell

  *Bakcell is Azerbaijan’s leading Telecommunications Company with over 2.5
    million customers
  *Partnership Represents First in Commonwealth of Independent States (CIS)
    for Manchester United

Business Wire

MANCHESTER, England -- October 15, 2012

Manchester United plc (NYSE: MANU), one of the most popular and successful
sports teams in the world, today announced its partnership with Bakcell,
Azerbaijan’s founding telecommunications company.

As part of this new three year partnership, Bakcell is to become United’s
first official telecommunications and broadcast partner for Azerbaijan,
bringing a range of unique and exclusive content to the country’s Manchester
United fans.

Subscribers to Bakcell’s official Manchester United mobile packages will
receive up to date club news, video highlights of the latest games, ringtones,
wallpapers and much more.

As part of the partnership, Bakcell will also have the rights to broadcast the
Club’s official TV channel MUTV in Azerbaijan, giving fans access to the
latest player interviews and behind the scenes footage.

Manchester United’s Commercial Director, Richard Arnold comments on the
exciting new partnership:

“Manchester United is pleased to be joining forces with Bakcell. The two
organisations have a history of being the first in their chosen field: Bakcell
were Azerbaijan’s first mobile company way back in 1994 and have gone on to be
the country’s most trusted operator, with over 2.5 million customers. This new
agreement is another first for Manchester United, with it being the only
partnership the Club has in the country. Our Azerbaijani fan base is ever
increasing and we hope that our relationship with Bakcell will allow us to
engage with these fans as well as bring them exclusive access to their
favourite club.”

Bakcell’s CEO, Richard Shearer comments:

“Being the first mobile operator of Azerbaijan, Bakcell has always been the
company of ‘firsts’ and collaboration with Manchester United, the world’s
number one football brand is another proof to this statement. We are pleased
to be the first business not only in Azerbaijan, but in whole CIS countries
who build partnership with one of the biggest football clubs of the world.
This partnership will bring football and Manchester United closer to all
Bakcell customers, Manchester United fans and football lovers of the whole
country and region.”

About Manchester United

Manchester United is one of the most popular and successful sports teams in
the world, playing one of the most popular spectator sports on Earth.

Through our 134-year heritage we have won 60 trophies, enabling us to develop
the world’s leading sports brand and a global community of 659million
followers. Our large, passionate community provides Manchester United with a
worldwide platform to generate significant revenue from multiple sources,
including sponsorship, merchandising, product licensing, new media& mobile,
broadcasting and match day.


Manchester United plc
Kate Lowe
Phone: +44 (0) 161 868 8427
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