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Georges St-Pierre Returns to the Octagon® in UFC® 154: St-Pierre vs. Condit on the Big Screen



  Georges St-Pierre Returns to the Octagon® in UFC® 154: St-Pierre vs. Condit
  on the Big Screen

 NCM^® Fathom Events and UFC Bring the Highly Anticipated Welterweight Title
           Fight to Select Movie Theaters Nationwide on November 17

Business Wire

CENTENNIAL, Colo. -- October 15, 2012

Audiences nationwide will get an up-close view of Georges St-Pierre’s return
to the Octagon^® as NCM^® Fathom Events and the Ultimate Fighting
Championship^® (UFC^®) present “UFC^® 154: St-Pierre vs. Condit.” Broadcast
live from Montreal’s Bell Centre on Saturday, November 17 at 10:00 p.m. ET /
9:00 p.m. CT / 8:00 p.m. MT / 7:00 p.m. PT (6:00 p.m. in Alaska / 5:00 p.m. in
Hawaii), fans will witness the crowning of the new undisputed UFC welterweight
champion, as St-Pierre looks to extend his five-year, nine-fight winning
streak against interim titleholder, and “Natural Born Killer” Carlos Condit.
After an injury sidelined St-Pierre for nearly a year, Condit claimed the
interim title by defeating Nick Diaz in February. Now the two will battle it
out on St-Pierre’s home turf to determine the world’s best 170-pound fighter.

Tickets for “UFC^® 154: St-Pierre vs. Condit” are available at participating
theater box offices and online at www.FathomEvents.com. The event will be
presented in more than 350 select movie theaters around the country through
NCM’s exclusive Digital Broadcast Network. For a complete list of theater
locations and prices, visit the NCM Fathom Events website (theaters and
participants are subject to change).

“This is one of the biggest fights of the year. Georges St-Pierre is back in
probably the fight of his career. GSP hasn’t fought in several months.
Meanwhile Carlos Condit has been beating a who’s who at 170 lbs for years.
This is a serious fight,” said UFC President Dana White. “On November 17, fans
can watch champion vs. champion, in select theaters across the country, to see
who will leave as the undisputed best fighter in the UFC welterweight
division.”

St- Pierre last defeated Jake Shields at UFC 129 but an ACL injury sidelined
the welterweight champion late last year. Condit earned a decision win over
Nick Diaz at UFC 143 in February, which NCM Fathom Events presented in more
than 35 select theaters in 3-D via RealD LIVE technology.

“This November UFC fans won’t want to miss Georges St-Pierre’s return to the
Octagon^® after his 17-month absence when he takes on interim titleholder
Carlos Condit,” said Dan Diamond, senior vice president of NCM Fathom Events.
“Watching this championship bout on the big screen will bring an unrivaled fan
experience from the Octagon^® to hundreds of local movie theaters nationwide.”

Also on the UFC^® 154 main card, Johny Hendricks (13-1, fighting out of
Dallas, Texas) meets Denmark native Martin Kampmann (20-5, fighting out of Las
Vegas, Nev.) in a compelling welterweight co-main event with title
implications. As the only fighter to defeat interim champion Carlos Condit in
the UFC, Kampmann feels a win over Hendricks will put him at the top of the
170-pound division. Fresh off a pair of wins over former welterweight title
challengers Jon Fitch and Josh Koscheck, the hard-hitting Hendricks is
confident of his standing in the welterweight class and looks to add a fifth
consecutive win to his impressive streak on Nov. 17.

For more information or current fight news, visit www.ufc.com. All bouts live
and subject to change.

About National CineMedia (NCM)

NCM operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology. The
NCM Cinema Network and NCM Fathom present cinema advertising and events across
the nation’s largest digital in-theater network, comprised of theaters owned
by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal
Entertainment Group (NYSE: RGC) and other leading regional theater circuits.
NCM’s theater advertising network covers 181 Designated Market Areas® (49 of
the top 50) and includes over 19,000 screens (approximately 18,100 digital).
During 2011, approximately 680 million patrons (on an annualized basis)
attended movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of over 700 locations in 170 Designated Market
Areas® (including all of the top 50). The NCM Interactive Network offers
360-degree integrated marketing opportunities in combination with cinema,
encompassing 42 entertainment-related websites, online widgets and mobile
applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in
and is the managing member of National CineMedia LLC. For more information,
visit www.ncm.com or www.FathomEvents.com.

About Ultimate Fighting Championship^®

Universally recognized for its action-packed, can’t-miss events that have sold
out some of the biggest arenas and stadiums across the globe, the UFC^® is the
world’s premier mixed martial arts (MMA) organization. Owned and operated by
Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and
Beijing, UFC produces more than 30 live events annually and is the largest
Pay-Per-View event provider in the world. In 2011, the UFC burst into the
mainstream with a landmark seven-year broadcast agreement with FOX Sports
Media Group. The agreement includes four live events broadcast on the FOX
network annually, with additional fight cards and thousands of hours of
programming broadcast on FOX properties FX and FUEL TV. This also includes the
longest-running sports reality show on television, The Ultimate Fighter^®,
which now airs on FX in an exciting new live format.

Download NCM's mobile app CinemaSYNC for enhanced Fathom Events content and
information.

Contact:

NCM Fathom Events
Michelle Portillo, 303-792-8651
michelle.portillo@ncm.com
or
Scoop Marketing for NCM Fathom Events
Erik Stein, 818-761-6100
estein@solters.com
or
UFC
Shauna Wilson, 702-851-2477
swilson@ufc.com
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