American Heart Association Announces Lifesaving Video 'Rules of Hands-Only
CPR' Featuring the Cast of "Rules of Engagement"
Comedic Digital Short Teaches Steps of Hands-Only CPR Featuring Adhir Kalyan,
Bianca Kajlich, Megyn Price, Oliver Hudson and Patrick Warburton
DALLAS, Oct. 15, 2012
DALLAS, Oct. 15, 2012 /PRNewswire/ -- The cast of the CBS hit series "Rules of
Engagement" has teamed up with the American Heart Association to release a new
digital video "Rules of Hands-Only CPR." Filmed in the style of the sitcom,
the short asks Americans to learn the life-saving skill of Hands-Only CPR and
can be viewed at YouTube.com/HandsOnlyCPR. Supported by a $4.5 million grant
from the WellPoint Foundation, the campaign will contribute to the American
Heart Association's goal to double survival from cardiac arrest by 2020.
To view the multimedia assets associated with this release, please click
The Bee Gees' classic "Stayin' Alive" – which is the near-perfect rate for
doing chest compressions during CPR – remains the centerpiece of the
association's Hands-Only CPR awareness campaign. "Rules of Hands-Only CPR"
imagines a casual dinner conversation between two couples as they discuss the
reasons for learning Hands-Only CPR. Newly engaged sweethearts, Adam &
Jennifer (Oliver Hudson, Bianca Kajlich) assist their enthusiastic friend
Audrey (Megyn Price) in teaching her macho husband, Jeff (Patrick Warburton),
the simple steps to save a life. Just as the scene is coming to a close,
Timmy (Adhir Kalyan) bursts in in his finest white disco suit.
"Hands-Only CPR has just two easy steps. There's no excuse not to learn this
life-saving skill," said Megyn Price, Rules of Engagement cast member. "If a
teen or adult suddenly collapses, call 9-1-1 and then push hard and fast in
the center of the chest to the beat of "Stayin' Alive" until help arrives."
Nearly 400,000 Americans suffer out-of-hospital cardiac arrests every year,
and almost 90 percent die because they don't receive immediate CPR from
someone on the scene. When begun immediately, CPR can double or triple a
person's chance of survival.
"People feel more confident performing Hands-Only CPR and are more likely to
remember the correct compression rate when trained to the beat of 'Stayin'
Alive,'" said Alston Inaba, M.D., the American Heart Association CPR
instructor credited with first using the song to help students recall the
right rate of compressions. "Not only is it a fun, catchy and memorable way to
remember what to do, but it works – people's lives have been saved because of
Hands-Only CPR Campaign Elements
The campaign uses entertainment and humor to deliver serious lifesaving
messages through the launch of TV and radio public service announcements,
digital promotions, a one-minute animated Hands-Only CPR "how to" video and a
multi-city mobile CPR training tour.
oCPR mobile tour
A first for the organization, the state-of-the-art interactive CPR mobile
tour will visit at least 24 cities over the next three years to teach
thousands of people the easy steps to save a life. In 2012, trainings are
being held in New York City; Albany, N.Y.; Richmond, Va.; Atlanta;
Indianapolis; and four cities in California: Los Angeles, Sacramento, San
Francisco and San Diego.
oHands-Only CPR "How To" Video
This one-minute animated video walks viewers through the easy steps of
Hands-Only CPR YouTube.com/HandsOnlyCPR.
In the PSA, Jennifer Coolidge (CBS' "Two Broke Girls" and numerous films
such as "Best in Show", "American Pie" and "Legally Blonde") struts to
"Stayin' Alive" as she recounts the simple steps to help save a life,
ignoring interruptions from many – presumably because EVERYONE around her
knows Hands-Only CPR. To watch the PSA and a 60-second "how-to" video on
using Hands-Only CPR to help save a life, hustle to heart.org/HandsOnlyCPR
To learn more about the Hands-Only CPR campaign and tour, hustle to
About the American Heart Association
The American Heart Association is devoted to saving people from heart disease
and stroke – America's No. 1 and No.4killers. We team with millions of
volunteers to fund innovative research, fight for stronger public health
policies, and provide lifesaving tools and information to prevent and treat
these diseases. The Dallas-based association is the nation's oldest and
largest voluntary organization dedicated to fighting heart disease and stroke.
As part of our dedication to save lives, we are setting out to train all
Americans in lifesaving Hands-Only CPR. To learn more or to get involved, call
1-800-AHA-USA1, visit heart.org or call any of our offices around the country.
About WellPoint Foundation
The WellPoint Foundation is the philanthropic arm of WellPoint, Inc. and
through charitable contributions and programs, the Foundation promotes the
inherent commitment of WellPoint, Inc. to enhance the health and well-being of
individuals and families in communities that WellPoint, Inc. and its
affiliated health plans serve. The Foundation focuses its funding on strategic
initiatives that address and provide innovative solutions to health care
challenges, as well as promoting the Healthy Generations Program, a
multi-generational initiative that targets specific disease states and medical
conditions. These disease states and medical conditions include: prenatal care
in the first trimester, low birth weight babies, cardiac morbidity rates, long
term activities that decrease obesity and increase physical activity, diabetes
prevalence in adult populations, adult pneumococcal and influenza vaccinations
and smoking cessation. The Foundation also coordinates the company's annual
associate giving campaign and provides a 50 percent match of associates'
campaign pledges. To learn more about the WellPoint Foundation, please visit
About Rules of Engagement
RULES OF ENGAGEMENT is a comedy about the different phases of male/female
relationships, as seen through the eyes of an engaged couple, Adam and
Jennifer (Oliver Hudson and Bianca Kajlich); a long-time married pair, Jeff
and Audrey (Patrick Warburton and Megyn Price); a single guy on the prowl,
Russell (David Spade); and his office assistant, Timmy (Adhir Kalyan). As
they find out, the often confusing stages of a relationship can seem like
being on a roller coaster: people can describe them to you, but to really know
what it's like, you have to take a ride for yourself.
The series debuted on CBS on February 5, 2007, and is produced by Adam
Sandler's Happy Madison Productions and CBS Television Studios in association
with Sony Pictures Television.
Accredited Media Inquiries Only:
Kate Lino, American Heart Association
O: 214-706-1325; C: 214-274-4389
Kailyn Finnegan, Edelman
Note: Vendor or solicitation calls will not be returned
SOURCE American Heart Association
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