Millennial Media Files Registration Statement for Proposed Follow-on Offering

  Millennial Media Files Registration Statement for Proposed Follow-on

Business Wire

BALTIMORE -- October 15, 2012

Millennial Media, Inc. (NYSE: MM) announced today that it has filed a
registration statement on Form S-1 with the U.S. Securities and Exchange
Commission relating to a proposed follow-on offering of shares of its common
stock. Millennial Media is proposing to sell up to one million of its shares.
An additional nine million shares will be sold by Millennial Media

The proceeds of the primary portion of the offering will be used for working
capital and general corporate purposes. Millennial Media will not receive any
proceeds from shares of common stock to be sold by the selling stockholders.
As part of the underwriting procedures, Millennial Media, all selling
stockholders, as well as all officers and directors, have agreed to lock-up
agreements for a period of 90 days following the offering.

Morgan Stanley & Co. LLC, Goldman, Sachs & Co. and Barclays Capital Inc. will
serve as joint bookrunners for the proposed offering.

A copy of the preliminary prospectus, when available, may be obtained by mail
from the offices of Morgan Stanley & Co. LLC, Attention: Prospectus
Department, 180 Varick Street, 2nd Floor, New York, New York 10014, or by
email at or by phone at (866) 718- 1649; Goldman,
Sachs & Co., Attention: Prospectus Department, 200 West Street, New York, New
York 10282, or by e-mail at or by phone at (866)
471-2526; or Barclays Capital Inc., c/o Broadridge Financial Solutions, 1155
Long Island Avenue, Edgewood, New York 11717, or by email at or by phone at (888) 603-5874.

A registration statement relating to these securities has been filed with the
U.S. Securities and Exchange Commission but has not yet become effective.
These securities may not be sold nor may offers to buy be accepted prior to
the time the registration statement becomes effective.

This press release shall not constitute an offer to sell or the solicitation
of an offer to buy, nor shall there be any sale of these securities in any
state or jurisdiction in which such offer, solicitation or sale would be
unlawful prior to registration or qualification under the securities laws of
any such state or jurisdiction.

About Millennial Media

Millennial Media is the leading independent mobile advertising platform
company. Our technology, tools and services help app developers and mobile
website publishers to maximize their advertising revenue, acquire users for
their apps and gain insight about their users. We offer advertisers
significant audience reach, sophisticated targeting capabilities and the
ability to deliver rich and engaging ad experiences to consumers on their
mobile connected devices.


Millennial Media
Investor Relations:
Jonathan Schaffer, 212-871-3953
Media Relations:
Matthew Lindberg, 203-682-8214
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