TELUS says goodbye to activation fees

Listened to customers' feedback and put them first by simplifying fees 
TORONTO, Oct. 15, 2012 /CNW/ - As part of the company's commitment to putting 
customers first and being fair and transparent, TELUS today announced it will 
no longer charge a $35 activation fee for new customers or a $25 equipment 
exchange fee for renewing customers who purchase a new device. TELUS is the 
first of the established brands to eliminate activation fees as part of the 
company's ongoing efforts to make the customer experience clear, simple and 
As part of its clear and simple pricing initiatives, TELUS is continuing its 
journey to be fair and transparent and help customers understand when they are 
paying for tangible products or value-added services. Effective November 1, 
TELUS will begin charging $10 for SIM cards to cover the product cost that was 
previously included in their renewal and activation fees. With the new SIM 
card charge factored in, new and renewing customers can breathe a sigh of 
relief knowing that they will see a net upfront saving. A new SIM card is only 
required when customers don't already have a compatible TELUS SIM card for 
their device. 
"The wireless industry and competitive landscape have changed over the years 
and with that, our customers' needs have evolved," said Brent Johnston, 
vice-president, Mobility Solutions, TELUS. "Our customers have told us they 
feel activation and renewal fees are unfair. We have been listening and that's 
why we're giving them exactly what they've asked for." 
TELUS is putting customers first and embracing new ideas to make the TELUS 
experience better. By listening to customers, TELUS has not only eliminated 
activation fees, it has dramatically simplified its entire fee schedule. This 
builds on a series of improvements made over the past several years where 
TELUS has also eliminated carrier 911 and system access fees on all its Clear 
and Simple rate plans, reduced bill shock with Flex Data Plans, Data 
Notifications and Worry-free Travel, added Caller ID and Voicemail as standard 
on all TELUS rate plans, simplified device pricing with Anytime Upgrades and 
revolutionized mobility contracts by introducing a Device Balance instead of 
the dreaded contract termination fee. 
To learn more about what TELUS is doing for its customers, visit 
About TELUS 
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company 
in Canada, with $10.6 billion of annual revenue and 12.8 million customer 
connections including 7.4 million wireless subscribers, 3.5 million wireline 
network access lines, 1.3 million Internet subscribers and 595,000 TELUS TV 
customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS 
provides a wide range of communications products and services including 
wireless, data, Internet protocol (IP), voice, television, entertainment and 
In support of our philosophy to give where we live, TELUS, our team members 
and retirees have contributed more than $260 million to charitable and 
not-for-profit organizations and volunteered 4.2 million hours of service to 
local communities since 2000. Fourteen TELUS Community Boards lead TELUS' 
local philanthropic initiatives. TELUS was honoured to be named the most 
outstanding philanthropic corporation globally for 2010 by the Association of 
Fundraising Professionals, becoming the first Canadian company to receive this 
prestigious international recognition. 
For more information about TELUS, please visit 
For media inquiries, contact: 
Donna Ramirez TELUS Social and Media Relations 416-320-9309 
SOURCE: TELUS Corporation 
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CO: TELUS Corporation
ST: Ontario
-0- Oct/15/2012 13:04 GMT
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