BBN Selects Visible Intelligence Platform to Power Social Media

BBN Selects Visible Intelligence Platform to Power Social Media
Listening Solution for B2B Marketers 
DMA Attendees Get First Look at Social Network Assessment Platform
(SNAP) Leveraging Visible Intelligence and Content From LexisNexis(R)
to Measure 'Circles of Influence' on Social and Traditional Media 
LAS VEGAS, NV -- (Marketwire) -- 10/15/12 --  DMA -- Visible
Technologies(R), a leader in social media monitoring and analytics,
today announced that BBN, an industry pacesetter in large-scale
digital marketing solutions for business-to-business marketers, has
selected the Visible Intelligence(TM) Platform and content from
LexisNexis(R) to power its "SNAP" Social Network Assessment Platform.
DMA attendees can preview the new solution today at the DMA B2B
Symposium in Booth #1144. 
The SNAP application, powered by Visible Technologies unique social
media content and analytics, enables B2B brand-builders to assess
social discussions relevant to their products and services. SNAP
provides a clear understanding of the social dialogue for B2B brands,
guidance on how to reach key influencers and an analysis of the
impact of their programs. Visible's technology is used to provide
influencer identification across social media channels, which are
tracked and measured against business requirements (such as vertical
market or advertising channel). The data and measurements are
analyzed and delivered by BBN to measure and optimize campaign
performance for B2B brands. 
"At our core, BBN connects marketers with business-decision makers
throughout the cycles of purchasing decisions," said Scott Roulet,
Co-Founder and Senior Vice President of BBN. "Our alliance with
Visible Technologies and LexisNexis will provide marketers the
information needed to better align with thought leaders who influence
purchasing cycles while creating a more engaging experience for their
brands." 
"The Visible platform is advancing the use of social media analytics
in this new solution from BBN and LexisNexis. BBN is driving B2B
digital marketing innovation; their selection of Visible to power
SNAP is a testament to the social media technology and capabilities
we deliver to all parts of the media and marketing space," said
Richard Pasewark, CEO of Visible.  
"The collaboration of BBN, Visible Technologies and LexisNexis
provides B2B markets with an innovative combination of social and
traditional media intelligence and marketing solutions," said Tom
Ogburn, LexisNexis vice president and managing director for Business
Insight Solutions. "The partnership provides clients with unmatched
insight into trends and influencers from traditional or social media
sources, to a campaign or event." 
About Visible Technologies
 Visible is the leader in social media
monitoring, analytics, and services for enterprises globally.
Visible's award-winning technology and expertise helps businesses
analyze social media conversations to better understand consumer
preferences, market dynamics, competitive strengths and weaknesses,
and other information critical to a company's reputation and brands.
Visible is the solution of choice for many Forbes Global 2000
companies in a variety of industries including financial services,
pharmaceutical, automotive, consumer products, retail, travel and
hospitality, telecom, technology, and agencies. Visible delivers
social media analytics at internet speed and enterprise scale.
www.visibletechnologies.com 
About BBN
 BBN is a global leader of large-scale digital marketing
solutions for business-to-business marketers. BBN was launched in the
United States in April 2008 with Charter Partners Cygnus Business
Media, Nielsen Business Media, Reed Business Information, and The
McGraw-Hill Companies. BBN has expanded its reach to 55 million
business decision makers through relationships with more than 120
media companies. As a partner of 24/7 Media, WPP's marketing
technology company, BBN utilizes 24/7 Open AdStream for ad targeting
and delivery and works closely with the global sales force of Real
Media Group, a newly launched division of 24/7 Media. BBN Networks,
LLC is a privately-held company based in Washington, D.C. with sales
offices in New York and London. For a complete listing of BBN partner
publishers, visit www.theb2bnet.com. 
About LexisNexis Legal & Professional
 LexisNexis(R) Legal &
Professional (www.lexisnexis.com) is a leading global provider of
content and technology solutions that enable professionals in legal,
corporate, tax, government, academic and non-profit organizations to
make informed decisions and achieve better business outcomes. As a
digital pioneer, the company was the first to bring legal and
business information online with its Lexis(R) and Nexis(R) services.
Today, LexisNexis Legal & Professional harnesses leading-edge
technology and world-class content, to help professionals work in
faster, easier and more effective ways. Part of Reed Elsevier,
LexisNexis Legal & Professional serves customers in more than 100
countries with 10,000 employees worldwide. 
Media Contact
Ellen Enrico
Visible Technologies
eenrico@visibletechnologies.com
425-957-6046