Toyota Offers Free Safe Driving Program in Chicago Oct. 20 - 21

       Toyota Offers Free Safe Driving Program in Chicago Oct. 20 - 21

Nearly 500 Local Teens and Parents Expected to Learn About Defensive Driving
Skills and the Dangers of Distractions While Behind the Wheel

PR Newswire

CHICAGO, Oct. 12, 2012

CHICAGO, Oct. 12, 2012 /PRNewswire/ --Illinois teen drivers, ages 16 – 20,
were at the wheel during 58,392 accidents in 2010, according to the Illinois
Department of Transportation. In an effort to reduce the number of teen
related crashes and to educate teens and parents about the dangers of
distracted driving, Toyota is hosting its free advanced driving skills
program, Toyota Driving Expectations, for newly licensed or permitted teens
and their parents at Soldier Field in Chicago, Ill., October 20-21. Interested
participants must have a driver's license or learner's permit and pre-register
online at www.toyotadrivingexpectations.com.

Toyota established the free safe teen driving program in 2004 to supplement
standard driving education courses with real-time opportunities to learn about
defensive driving, the impact of distractions, and safe habits. The "On the
Road" 2.5-hour course involves both driving time and classroom discussions,
and is unique for requiring the participation of a parent or guardian to
support coaching within the family so they can continue to act as role models
and teachers at home. Nearly 20,000 teens and parents have participated in
the "On the Road" Toyota Driving Expectations program, which was among the
first to understand the importance of and include parents in safe driving
programs for teen drivers.

Taught by professional drivers, the curriculum for Toyota Driving Expectations
was developed in partnership with multiple organizations committed to safe
driving, including the National Safety Council and the Defensive Driving
Academy in California. The program's curriculum is designed for teens and
parents alike to:

  oLearn defensive driving skills and crash avoidance techniques, such as
    best practices for focusing on the road
  oIdentify and respond to the potentially dangerous driving situations that
    they encounter daily
  oExperience firsthand the dangers of distracted driving and understand the
    relationship between distraction and reaction time
  oUnderstand vehicle dynamics and safety features, including how to engage
    an anti-lock braking system

Building upon the eight-year success of its behind-the-wheel safety workshops,
Toyota has expanded Toyota Driving Expectations offering the following road
safety programs in select cities:

  oIn Dealerships: A free interactive Teen Driver Safety Clinic that
    provides pre-drivers and new drivers and their parents with car care
    basics to prepare for the road ahead.
  oIn High Schools: An assembly with NHRA Pro Stock Race Driver Erica Enders
    encourages teens to stay focused on achieving their personal goals while
    safely navigating the road ahead. A simulator demonstrates dangers of
    distracted driving.
  oOn the Web: In partnership with Discovery Education,
    www.toyotateendriver.com is a comprehensive website designed to help teens
    avoid distractions, and offers tools, resources and competitions for
    educators, teens and parents.

Committed to road safety, Toyota is conducting research to evaluate the
effectiveness of an electronic coaching and monitoring system for newly
licensed teenage drivers to help reduce unsafe driving behaviors. The
research is being conducted by Toyota's Collaborative Safety Research Center
(CSRC), which is based in Michigan. Launched in January 2011, the CSRC's
mission is to serve as a catalyst for the advancement of auto safety involving
the vehicle, driver and traffic environment.

Quote
"The ultimate goal of the Toyota Driving Expectations program is for teens to
develop responsible daily driving habits and gain the skills to handle
challenging situations behind the wheel." 

- Michael Rouse, Toyota's vice president of diversity, philanthropy and
community affairs

Prior to the Chicago event, Toyota Driving Expectations was held in Cleveland,
Tenn., Georgetown, Ky. and Philadelphia, Pa.

About Toyota
Toyota (NYSE: TM) established operations in the United States in 1957 and
currently operates 10 manufacturing plants.Toyota directly employs over
30,000 in the U.S. and its investment here is currently valued at more than
$18 billion, including sales and manufacturing operations, research and
development, financial services and design.

Toyota is committed to being a good corporate citizen in the communities where
it does business and believes in supporting programs with long-term
sustainable results. Toyota supports numerous organizations across the
country, focusing on education, the environment and safety. Since 1991, Toyota
has contributed over half a billion dollars to philanthropic programs in the
U.S.

For more information on Toyota's commitment to improving communities
nationwide, visit http://www.toyota.com/philanthropy.

About National Safety Council
The National Safety Council (www.nsc.org) saves lives by preventing injuries
and deaths at work, in homes, communities and on the roads, through
leadership, research, education and advocacy.

SOURCE Toyota

Website: http://www.toyota.com
Contact: Toyota: Karen Polan, Toyota Motor Sales, U.S.A., Inc.,
+1-310-468-4861, karen_polan@toyota.com; or Media: Rebecca Lee, GolinHarris
for Toyota, +1-213-438-8827, rlee@golinharris.com
 
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