Carnegie Mellon University Relaunches Successful Breakthrough Products Book as Blueprint for Innovation

Carnegie Mellon University Relaunches Successful Breakthrough Products Book as
                           Blueprint for Innovation

Professors Use Research To Understand Needs, Wants and Desires of Customers

PR Newswire

PITTSBURGH, Oct. 11, 2012

PITTSBURGH, Oct. 11, 2012 /PRNewswire/ -- Innovation moves at a rapid pace.
Yet few companies know how to keep the process effective, efficient and
repeatable. Jonathan Cagan and Craig M. Vogel, authors of "Creating
Breakthrough Products," identify that innovation in the 21^st century is
spurred by the integration of technology with lifestyle desires. The result is
integrated product-service ecosystems that connect activities across spectrums
of use.


The happy interaction of technology and lifestyle plays out repeatedly
throughout their book, which is designed to offer a roadmap for identifying
the key factors associated with successful innovation.

"Great ideas can come from anyone, anywhere. Our book shows readers the
importance of design and how the goal of companies should be to not only
develop successful new products but sustain that innovation," said Cagan, a
professor of mechanical engineering at Carnegie Mellon.

Their book presents insights and methods that break innovation into its
fundamental components. Vogel, a professor of design at the University of
Cincinnati, argues that "methods create clarity and allow for communication
and vision that produces the emotional element to inspire people to do great

"Creating Breakthrough Products" is based on the notion that there is a
critical need to explain how to navigate the "fuzzy front end" of product
development. A second edition was released Sept. 30, 2012, and is published by
FT Press, an imprint of Pearson Education.

The authors also showcase case studies of successful companies and their
products and describe the importance of managing diverse workplace teams. They
say innovation can happen anywhere by anyone if they gain insights and follow
a rigorous process that identifies real needs and desires, and deliver
products and services that make a difference in people's lives.

Consumers have seen a revolution in what they use and how they use it: from
integrated financial systems to multi-faceted sensor technology that
integrates into our lives. Whether a high-tech product or a meeting at a
coffeehouse, everyone seeks ways to maximize the value they derive from the
products and services they use.

"We feel these changes in everything we do, and that's why our research and
case studies in 'Creating Breakthrough Products' are so essential for every
business leader and company to emulate," Cagan said. "The best advice for
anyone in business is to keep it focused on the customer. And the best way to
do that is to find people's needs, wants and desires and deliver them in the
products and services your company develops."

About Carnegie Mellon University: Carnegie Mellon ( is a private,
internationally ranked research university with programs in areas ranging from
science, technology and business, to public policy, the humanities and the
arts. More than 11,000 students in the university's seven schools and colleges
benefit from a small student-to-faculty ratio and an education characterized
by its focus on creating and implementing solutions for real problems,
interdisciplinary collaboration and innovation. A global university, Carnegie
Mellon's main campus in the United States is in Pittsburgh, Pa. It has
campuses in California's Silicon Valley and Qatar, and programs in Africa,
Asia, Australia, Europe and Mexico. The university is in the midst of "Inspire
Innovation: The Campaign for Carnegie Mellon University," which aims to build
its endowment, support faculty, students and innovative research, and enhance
the physical campus with equipment and facility improvements.

About FT Press: FT Press (, an imprint of Pearson, publishes
high quality books in the areas of General Business, Finance and Investing,
Sales and Marketing, Leadership, Management Strategy, Human Resources and
Global Business. Our brand is built on the concept of signing and publishing
the world's best minds on the most relevant topics.

About Pearson Education: Pearson Education ( is an
international media company and the global leader in education services and
technology. Pearson is home to such respected publishing brands as FT Press
(, Pearson Prentice Hall, Peachpit Press, Addison-Wesley
Professional, Cisco Press, Exam Cram, IBM Press, Que and Sams Publishing,
which has as their online publishing arm, InformIT ( The
Trusted Technology Learning Source, Pearson (NYSE: PSO) primary businesses
include: Pearson Education, Financial Times Group and the Penguin Group.

SOURCE Carnegie Mellon University

Contact: Department of Media Relations, Carnegie Mellon University,
+1-412-268-2900, or fax, +1-412-268-6929; or Chriss Swaney, +1-412-268-5776,; or Megan Graue, FT Press, an imprint of Pearson,, +1-317-428-3109; or M.B. Reilly, University of
Cincinnati,, +1-513-556-1824
Press spacebar to pause and continue. Press esc to stop.