Regal Entertainment Group Announces Free Ticket Offer for “Won’t Back Down”

  Regal Entertainment Group Announces Free Ticket Offer for “Won’t Back Down”

                Regal Crown Club Members Buy One, Get One Free

Business Wire

KNOXVILLE, Tenn. -- October 11, 2012

Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor
owning and operating the largest theatre circuit in the United States,
announces a special buy one, get one free ticket offer for one week to see the
film “Won’t Back Down.” This valuable discount is available exclusively to
Regal Crown Club members and will start on Friday, October 12 at hundreds of
participating Regal Cinemas, United Artists and Edwards Theatres.

“Regal is offering this incredible value to entice more moviegoers to see a
film which resonates with many parents. The storyline shows how each of us can
make a difference if we become involved in helping improve the education of
our children,” stated Ken Thewes, Chief Marketing Officer at Regal
Entertainment Group. “Through our industry-leading loyalty program, Regal
Crown Club members have the amazing opportunity to receive a free ticket with
each one sold for this inspirational film.”

Beginning Friday, the buy one, get one free offer is available for each ticket
purchased to “Won’t Back Down” when bought at the box office by members of the
Regal Crown Club. There is no limit on the number of tickets purchased per
member and moviegoers can sign-up for free club membership at theatres.
Through the industry-leading Regal Crown Club, patrons accumulate credits at
the box office and concession stand to earn free popcorn, soft drinks and
movies.

In “Won’t Back Down,” two headstrong mothers (Maggie Gyllenhaal and Viola
Davis) wage a valiant struggle to save their children's troubled inner-city
school, but find their forward-thinking efforts hampered at every turn by
apathy and systematic bureaucracy. Holly Hunter, Rosie Perez, and Ving Rhames
co-star.

About Regal Entertainment Group
Regal Entertainment Group (NYSE: RGC) operates the largest and most
geographically diverse theatre circuit in the United States, consisting of
6,621 screens in 524 locations in 37 states and the District of Columbia as of
September 27, 2012. The Company operates theatres in 43 of the top 50 U.S.
designated market areas. We believe that the size, reach and quality of the
Company's theatre circuit not only provide its patrons with a convenient and
enjoyable movie-going experience, but is also an exceptional platform to
realize economies of scale in theatre operations. Additional information is
available on the Company's Web site at www.REGmovies.com.

Contact:

Media Contact
Russ Nunley
Vice President of Marketing & Communications
Regal Entertainment Group
russ.nunley@REGmovies.com
865-925-9539
 
Press spacebar to pause and continue. Press esc to stop.