New Rewards Program Helps Savvy Shoppers Pay Just Pennies To Fill-Up At Shell

New Rewards Program Helps Savvy Shoppers Pay Just Pennies To Fill-Up At Shell

As consumers look for more value, the new Fuel Rewards Network program offers
ways to save big on fuel

PR Newswire

HOUSTON, Oct. 11, 2012

HOUSTON, Oct. 11, 2012 /PRNewswire/ -- Loyalty rewards programs have evolved
over the years and so have consumers' expectations to get value through their
everyday purchases, including those purchases made online. According to a
national survey sponsored by Shell, the No. 1 selling gasoline brand in the
U.S., 9 out of 10 consumers would like to earn rewards from their online
shopping yet only about one-third of respondents are currently earning rewards
for their online activities^1.


Thanks to the new Fuel Rewards Network™ program – or FRN™ program, consumers
can now earn rewards on everyday purchases including through online shopping,
which can be redeemed for savings on high quality fuel at participating Shell
stations. The FRN program, owned and operated by Excentus, the market leader
in cents per gallon loyalty programs, offers multiple ways to earn rewards on
simple everyday purchases like food, clothing and household goods. 

Unlike common rewards programs, the FRN program is unique because it's a
multi-dimensional program that enables shoppers to combine or stack multiple
rewards offers – or cents per gallon savings – together for potentially huge
savings instantly at the pump. Imagine taking as much as one, two, three
dollars or more off per gallon on your next fuel purchase!

"While the average savings is around $0.32 per gallon^2, we've seen some savvy
shoppers pay just one penny per gallon by redeeming Fuel Rewards^® savings at
participating Shell stations," said Dan Little, Shell North American Fuels
Marketing Manager. "And, the savings can be redeemed on all grades of Shell
Nitrogen Enriched Gasolines including Shell V-Power® Premium Gasoline, and
Shell Diesel at participating stations – up to 20 gallons per purchase, per

With the FRN program, shoppers can earn cents per gallon savings through the
following based upon market availability:

  oOnline Mall – Access nearly 700 brand name online merchants offering at
    least 5 cents per gallon for every $50 spent. Some merchants offer 2x, 5x,
    10x rewards or more – so shoppers can multiply their savings.
  oDining – Earn 10 cents per gallon for every $50 spent when dining at more
    than 10,000 participating restaurant locations nationwide.
  oShell Fuel Rewards – Purchase specially marked products inside the
    convenience store as well as car washes and auto services at participating
    Shell stations and earn Fuel Rewards savings.
  oeCoupons – Digital coupons available in select markets for select
    retailers provide additional cents per gallon savings when the digital
    coupon is selected at and the item is subsequently
    purchased at a participating retailer.
  oGrocery & Other Programs – Shoppers can buy the everyday things they need
    and earn Fuel Rewards savings from participating FRN grocery stores and
    retailers. Link the participating grocer or other retailer loyalty card to
    an FRN Account to combine rewards for even more savings at the pump at
    Shell in select markets.

Consumers will need a free Fuel Rewards Network Card, which they can pick up
at participating Shell stations or request one online at, or a
participating grocery loyalty card to take part in the program. Program
availability and ways to save vary by location.

Consumers can learn more about the FRN program and watch their fuel savings
add up from online shopping through the Online Mall program by visiting For more information visit the Fuel Rewards Network program
page at or Shell on the 'On the Road' tab on
Facebook at

About Shell
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the
refining, transportation and marketing of fuels, with a network of
approximately 6,000 Shell-branded gasoline stations in the western United
States. Another 8,300 Shell-branded stations in the eastern and southern are
managed by Motiva Enterprises LLC, a 50/50 joint venture between Shell Oil
Company and Saudi Refining, Inc.

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group
of energy and petrochemical companies with 93,000 employees in more than 90
countries. [(NYSE:RDS.A) and (NYSE:RDS.B)]

About Excentus
Excentus Corporation is the market leader in providing marketing and
promotional programs and services utilizing price rollback discounts at the
pump as the ultimate consumer reward. Through its patented Fuel Rewards^®
systems and methods, the growing Fuel Rewards Network™ program provides its
members with the opportunity to earn free gas simply by purchasing the things
they normally would at more than 1,000 retail locations, nearly 700 online
merchants and 10,000+ restaurant locations, and redeeming their rewards at
participating fuel stations across the country. To date, Excentus has helped
over 10 million consumers save hundreds of millions of dollars on fuel. In
addition, Excentus licenses various uses of its patent portfolio and through
its business unit, Centego II, LLC delivers private-label fuel discount
programs. Headquartered in Dallas, Texas, Excentus was founded in 1996 and is
a privately held company with over 150 employees. For more information please

Cautionary Note

The companies in which Royal Dutch Shell plc directly and indirectly owns
investments are separate entities. In this press release "Shell", "Shell
group" and "Royal Dutch Shell" are sometimes used for convenience where
references are made to Royal Dutch Shell plc and its subsidiaries in general.
Likewise, the words "we", "us" and "our" are also used to refer to
subsidiaries in general or to those who work for them. These expressions are
also used where no useful purpose is served by identifying the particular
company or companies. ''Subsidiaries'', "Shell subsidiaries" and "Shell
companies" as used in this press release refer to companies in which Royal
Dutch Shell either directly or indirectly has control, by having either a
majority of the voting rights or the right to exercise a controlling
influence. The companies in which Shell has significant influence but not
control are referred to as "associated companies" or "associates" and
companies in which Shell has joint control are referred to as "jointly
controlled entities". In this press release, associates and jointly controlled
entities are also referred to as "equity-accounted investments". The term
"Shell interest" is used for convenience to indicate the direct and/or
indirect (for example, through our 23% shareholding in Woodside Petroleum
Ltd.) ownership interest held by Shell in a venture, partnership or company,
after exclusion of all third-party interest.

This press release contains forward-looking statements concerning the
financial condition, results of operations and businesses of Royal Dutch
Shell. All statements other than statements of historical fact are, or may be
deemed to be, forward-looking statements. Forward-looking statements are
statements of future expectations that are based on management's current
expectations and assumptions and involve known and unknown risks and
uncertainties that could cause actual results, performance or events to differ
materially from those expressed or implied in these statements.
Forward-looking statements include, among other things, statements concerning
the potential exposure of Royal Dutch Shell to market risks and statements
expressing management's expectations, beliefs, estimates, forecasts,
projections and assumptions. These forward-looking statements are identified
by their use of terms and phrases such as ''anticipate'', ''believe'',
''could'', ''estimate'', ''expect'', ''goals'', ''intend'', ''may'',
''objectives'', ''outlook'', ''plan'', ''probably'', ''project'', ''risks'',
''seek'', ''should'', ''target'', ''will'' and similar terms and phrases.
There are a number of factors that could affect the future operations of Royal
Dutch Shell and could cause those results to differ materially from those
expressed in the forward-looking statements included in this press release,
including (without limitation): (a) price fluctuations in crude oil and
natural gas; (b) changes in demand for Shell's products; (c) currency
fluctuations; (d) drilling and production results; (e) reserves estimates; (f)
loss of market share and industry competition; (g) environmental and physical
risks; (h) risks associated with the identification of suitable potential
acquisition properties and targets, and successful negotiation and completion
of such transactions; (i) the risk of doing business in developing countries
and countries subject to international sanctions; (j) legislative, fiscal and
regulatory developments including regulatory measures addressing climate
change; (k) economic and financial market conditions in various countries and
regions; (l) political risks, including the risks of expropriation and
renegotiation of the terms of contracts with governmental entities, delays or
advancements in the approval of projects and delays in the reimbursement for
shared costs; and (m) changes in trading conditions. All forward-looking
statements contained in this press release are expressly qualified in their
entirety by the cautionary statements contained or referred to in this
section. Readers should not place undue reliance on forward-looking
statements. Additional factors that may affect future results are contained in
Royal Dutch Shell's 20-F for the year ended December 31, 2011 (available at and ). These factors also should be
considered by the reader. Each forward-looking statement speaks only as of
the date of this press release, October 11, 2012. Neither Royal Dutch Shell
nor any of its subsidiaries undertake any obligation to publicly update or
revise any forward-looking statement as a result of new information, future
events or other information. In light of these risks, results could differ
materially from those stated, implied or inferred from the forward-looking
statements contained in this press release.

We may have used certain terms, such as resources, in this press release that
United States Securities and Exchange Commission (SEC) strictly prohibits us
from including in our filings with the SEC. U.S. Investors are urged to
consider closely the disclosure in our Form 20-F, File No 1-32575, available
on the SEC website You can also obtain these forms from the SEC
by calling 1-800-SEC-0330.

^1 Loyalty Rewards Survey conducted by StrategyOne, 2012

^2 "Leaderboard of Savings," October 10, 2012

SOURCE Shell Oil Company

Contact: Shell Media Line, Shell, +1-713-241-4544, or Scott Wetzel, Excentus,
+1-972-793-6796, or Meg Lewis, Edelman, +1-323-761-6505
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