Samsung Adds Social Media Cachet to ENERGY STAR by Featuring It on Samsung
Nation, the Industry’s First Gamified Corporate Website
Recognized industry leader of innovative consumer electronics highlights
energy efficiency during Energy Awareness Month
RIDGEFIELD PARK, N.J. -- October 11, 2012
Samsung and ENERGY STAR have joined forces during October, National Energy
Awareness Month, to underscore the importance of being energy conscious.
Throughout the month, members of Samsung Nation, a social loyalty program
available on the Samsung U.S. website, who login and take the ENERGY STAR
Pledge will be automatically entered for a chance to win an ENERGY
STAR-certified Samsung 32” LED Full HD TV.
The ENERGY STAR Pledge asks people to do simple things that make a big
difference – such as choosing to purchase energy efficient products and making
sure their homes are well insulated.
“We are excited about partnering with ENERGY STAR and getting Samsung Nation
members more informed about the benefits of using energy efficient products
and how changing small habits can add up to big results,” said Matthew Moller,
Director of Digital Engagement at Samsung Electronics America. “Not only does
reducing energy use help protect the environment by lowering greenhouse gas
emissions, it can also save people money on their utility bills.”
Samsung Nation was recently recognized as a leading example of gamification
on a consumer-facing site during the 2012 GSummit in San Francisco. The New
York Times also featured the program earlier this year when reporting on ways
brands use game elements, such as earning points and rewards, to provide fun
and engaging experiences for consumers.
Samsung is the first in the consumer electronics industry to incorporate
gamification into their corporate website. More than 1.2 million Samsung
Nation members have joined the community since it launched last year and the
site receives more than 4 million visitors each month.
With ENERGY STAR’s help, Americans prevented about 210 million metric tons of
greenhouse gas emissions in 2011 – the annual equivalent of removing emissions
from 41 million vehicles – and saved about $23 billion on their utility
Created by the U.S. Environmental Protection Agency (EPA) and Department of
Energy (DOE) in 1992, the ENERGY STAR program identifies and promotes
energy-efficient products to reduce greenhouse gas emissions. The ENERGY STAR
symbol represents reliable, cost-effective, efficient products, services, and
practices that reduce greenhouse gas emissions.
To access Samsung Nation, please visit www.samsung.com/us/samsungnation. For
more information on ENERGY STAR, please visit www.energystar.gov.
*See energystar.gov for more information.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA),
a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad
range of award-winning, digital consumer electronics and home appliance
products, including HDTVs, home theater systems, MP3 players, digital imaging
products, refrigerators and washing machines. A recognized innovation leader
in consumer electronics design and technology, Samsung is the HDTV market
leader in the U.S. Please visit www.samsung.com for information. As a result
of its commitment to innovation and unique design, the Samsung organization is
one of the most decorated brands in the electronics industry. The company was
ranked #9 in BusinessWeek/Interbrand “100 Best Global Brands.” For more
information, please visit www.samsung.com. You can also Fan Samsung on
www.Facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.
Samsung Electronics America
Theresa Cha, 201-229-4032
Rachel Quinlan, 212-445-8064
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