Apparel and Footwear Company LI-NING and NBA Superstar Dwyane Wade Unite for
Collaboration Fueled by a Shared Vision Between Mr. Li Ning and Wade and a
Mutual Aspiration to Advance the Growth of Basketball Across Cultures
BEIJING and NEW YORK, Oct. 10, 2012
BEIJING and NEW YORK, Oct. 10, 2012 /PRNewswire/ -- China's leading sportswear
company, LI-NING Company, and NBA All-Star Dwyane Wade, today announced the
creation of a new athletic footwear and apparel brand called WADE, which will
serve as the centerpiece of the corporation's growing international basketball
strategy, and be shaped by an unprecedented level of creative and strategic
direction from the two-time NBA Champion.
Mr. Li Ning and Wade announced the multi-year partnership at a press
conference earlier today in Beijing. Elements will include a signature line
of adult apparel and footwear, available soon at LI-NING retail stores and
online throughout China, and set to debut in the United States in 2013.
Financial terms of the deal were not disclosed.
The unique partnership will seek to connect Wade's renowned methods of style,
training, and personal growth with LI-NING's values of dream, inspiration and
enterprise. It will draw upon the similar business and athletic philosophies
upheld by Wade and Mr. Li Ning, a three-time Olympic Gold Medalist in
Gymnastics in 1984, and the final torchbearer, who lit the 2008 Beijing
Olympic Games cauldron in one of the most memorable moments ever during an
Olympic Opening Ceremony.
"I am so proud to welcome Dwyane Wade to the LI-NING family," said Li Ning,
Founder of LI-NING Company. "Dwyane is a superstar for his athletic
achievements, and also for the way he carries himself on and off the NBA
court. I have come to understand what motivates him, what he cares about, and
the personal and professional path he wants to take in the coming years.
There are remarkable similarities between Dwyane and myself in this regard,
and I could not be more excited about developing a brand with him that speaks
to those shared views. At the same time, the WADE brand will deliver the high
quality and performance characteristics consumers have come to expect of our
Wade will serve in an official capacity as Chief Brand Officer, and be
responsible for guiding the creative direction of all WADE products. He will
work with LI-NING's WADE leadership team to spearhead the global marketing
strategies and initiatives aimed to build brand awareness in the United States
and China. Wade will provide significant input and approval license of all
future endorsers for the WADE brand, and be instrumental in selecting the
athletes he feels best embody the presence, perspective and personality of the
"I first visited China in 2008, when I competed in the Beijing Olympics, and
was deeply moved by the country's genuine passion for basketball," said Wade.
"I have been blessed with an opportunity to make an impact on the game in the
United States, and I look forward to now being active with the sport on a more
global level. I am honored to join forces with LI-NING and grow the game,
beginning in China, which is home to more basketball players – 200 million –
than any other country in the world."
Prior to the official launch of his signature shoe, Wade will wear two
specially-created, high performance LI-NING-branded basketball sneakers during
upcoming Miami HEAT games, including two pre-season games to be played later
this week in Beijing and Shanghai against the Los Angeles Clippers. Shoes from
the first two preseason games will be held for auction in China.
The Company also has plans to launch a WADE kids footwear and apparel line in
The natural pairing of philosophies will be told through a comprehensive
marketing campaign of upcoming TV spots and other extensions.
The agreement with LI-NING Company was brokered by CAA Sports, a division of
Creative Artists Agency (CAA), the world's leading entertainment and sports
agency, on behalf of its client, Wade.
For more information about LI-NING, please visit http://www.li-ning.com.
About LI-NING COMPANY Company Limited
LI-NING Company Limited is one of the leading sports brand companies in China,
mainly providing sporting goods including footwear, apparel, equipment and
accessories for professional and leisure purposes primarily under the LI-NING
brand. Headquartered in Beijing, the Group has brand marketing, research and
development, design, manufacturing, distribution and retail capabilities. It
has established an extensive supply chain management system and a retail
distribution network in China, predominantly through outsourced manufacturing
operations and franchised distribution.
In addition to its core LI-NING brand, the Group (i) manufactures, markets,
distributes and sells outdoor sports products in China under the French brand
AIGLE, the exclusive rights of which were granted to a joint venture
established with Aigle International S.A.; (ii) engages in the manufacture,
research and development, marketing and sale of table tennis and other sports
equipment under the Double Happiness brand through a subsidiary in which the
Group has 57.5% interest; (iii) develops, manufactures, markets, distributes
and sells licensed products in China under the Italian sports fashion brand
Lotto under an exclusive license granted by a company owned by Lotto Sport
Italia S.p.A.; and (iv) engages in the research and development, manufacture
and sale of badminton equipment under the Kason brand.
About Dwyane Wade
Dwyane Wade is a two-time NBA Champion (2006, 2012) and eight-time All-Star
selection with the Miami HEAT. In 2006, three years after first joining the
HEAT as the No. 5 overall Draft pick, he led the team to Miami's first-ever
NBA Championship and was named MVP of the Finals, and six years later, he
co-captained the team to its second title.
In 2004, he created the Wade's World Foundation, which provides support to
various educational, health and family service programs, in particular those
that benefit underserved communities in Miami and his hometown of Chicago.
As one of the most highly sought-after celebrity endorsers, he has
partnerships with Gatorade, Pepperidge Farm, Hublot, and Mission Athlete Care.
He has held court on array of prestigious "Best Of" lists, including Sports
Illustrated's Sportsman of the Year in 2006, Esquire's "Best Dressed Men in
the World list" (2006, 2007), Sports Illustrated's "Number One Best Dressed
Player in the NBA" list (2011), and People Magazine's 50 Most Beautiful People
In March 2011, he became the first NBA player to be awarded sole custody of
his children. In September 2012, he became a New York Times Best-Selling
author, with the release of his first book, A FATHER FIRST: How My Life Became
Bigger than Basketball.
Contact: For LI-NING Company: Marni Raitt, DiGennaro Communications,
email@example.com, (212) 966-9525; or For Dwyane Wade: Amy Jacobs,
Rubenstein Communications, firstname.lastname@example.org, (212) 843-8077
Press spacebar to pause and continue. Press esc to stop.