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TOYOTA, NISSAN, HONDA & HYUNDAI SIGN MOU ON FUEL CELL VEHICLES

     (The following press release from Toyota was received by e-mail. It was 
not confirmed by the sender.) 
TOYOTA 
TOYOTA MOTOR EUROPE 
Corporate Affairs 
Avenue du Bourget 60
1140, Brussels
Belgium 
T +32 2 745 21 11 - F +32 2 745 2068 
Press Release October 10, 2012  
Toyota, Nissan, Honda & Hyundai sign MoU on market introduction of fuel 
cell vehicles in Nordic Countries 
Toyota Motor Corporation (TMC) yesterday signed a joint Memorandum of 
Understanding (MoU) together with major automotive manufacturers and 
organisations from the Nordic Countries for the market introduction of 
fuel cell electric vehicles (FCEV) and hydrogen refuelling infrastructure 
during the period 2014-2017. The MoU is designed as a catalyst to begin a 
dialogue between public and private stakeholders in Norway, Sweden, 
Iceland and Denmark on securing relevant financing and support mechanisms 
for accelerating market introduction of FCEVs. This new direction 
demonstrates a new sign of Toyota?s commitment to launch a production 
version of its FCV-R fuel cell concept from 2015. 
Soichiro Okudaira, Managing Officer, TMC, said: ?The Nordic Countries are 
already a recognised world leader in advanced renewable green energy such 
as hydroelectricity and wind energy. I am pleased that Toyota has the 
opportunity to participate in this collaboration seeking to advance 
hydrogen fuel cell technology, something we see as a vital part for the 
future of automobiles. As an automotive manufacturer, we not only aim to 
develop ever-better products to meet the needs of our customers, our 
dedication to eco-mobility also stems from our company?s fundamental 
principles to contribute positively to society.? 
For over 20 years, Toyota has invested significantly in the development of 
FCEVs alongside infrastructure partners to continuously develop and refine 
hydrogen production, refuelling technologies and related standards. The 
results are promising, with Toyota?s FCHV-adv (Fuel Cell Hybrid 
Vehicle-advanced) already providing the same long range and fast 
refuelling as conventional gasoline powered vehicles.  
National network organisations within Iceland, Norway, Sweden and Denmark 
have actively worked for the establishment and planning of hydrogen 
refuelling stations since 2006, under the Scandinavian Hydrogen Highway 
Partnership(SHHP). The infrastructure companies HYOP AS (Norway), H2 Logic 
A/S (Denmark) and others have invested significantly since 2006 in the 
opening of several hydrogen refuelling stations within the countries and 
are actively preparing plans for countrywide networks beyond 2015.  
The rich variety of renewable energy sources in the Nordic countries also 
provides a strong case for sustainable hydrogen production, which in turn 
can help storing and balancing even higher shares of fluctuating renewable 
electricity in the Nordic power grids.  
Toward 2015 important steps and decisions have to be taken to ensure a 
successful market introduction. In particular the engagement of private 
stakeholders such as national energy companies and investors is key to 
realize the hydrogen infrastructure roll-out. Governments in turn should 
provide stable long term market conditions and mechanisms to foster a 
coordinated roll-out. The Nordic MoU will catalyze a dialogue among the 
central stakeholders on these topics.  
The MoU partners will therefore specifically endeavour to cooperate on: 
· Joint pursuit of introduction of FCEVs and establishment of 
hydrogen infrastructure in the Nordic countries starting around year 2014 
to 2017
· Advocating for establishment of necessary public financing and 
support mechanisms for the FCEVs and the hydrogen infrastructure
· Engagement of key national dealerships of the car manufacturers
· Engagement of key national energy and infrastructure companies
· The car manufacturers will endeavour for a market launch of the 
FCEVs in 2015 or later provided that sufficient Infrastructure has been 
introduced 
· The Infrastructure Companies will endeavour to introduce the 
hydrogen infrastructure starting around year 2014 to 2017
· The efforts of the Parties are subject to establishment of public 
financing and support mechanisms for the FCEVs and the hydrogen 
infrastructure 
· The MoU was signed in the presence of the Danish Minister for 
Transport and the Director of the International Energy Agency, directorate 
of Sustainable Energy Policy and Technology at the 3GF conference in 
Copenhagen.  
Quotes of the selected MoU signatures 
Soichiro Okudaira, Managing Officer ,Toyota Motor Corporation states: 
?The Nordic countries are already recognised as world leaders in advanced 
renewable green energy such as hydroelectricity and wind energy. I am 
pleased that Toyota has the opportunity to participate in this 
collaboration seeking to advance hydrogen fuel cell technology, something 
we see as a vital part for the future of automobiles. As an automotive 
manufacturer, we not only aim to develop ever-better products to meet the 
needs of our customers, our dedication to eco-mobility also stems from our 
company?s fundamental principles to contribute positively to society.? 
Tim Dunn, Head of Advanced Engineering at Nissan Technical Centre Europe 
states:
?The objective of this MoU is to bring together the public bodies and 
private companies that can make hydrogen-fuelled electric vehicles, and 
the infrastructure they need, a reality on our roads from 2014-17. The 
potential for hydrogen production from the vast renewable energy sources 
that exist in Scandinavia as well as the support shown by the governments 
of Denmark, Norway, Sweden and Iceland make the region an obvious place to 
draw up such a partnership. Nissan looks forward to working with the 
partners of this MoU to build an ecosystem that will allow Fuel Cell 
Electric Vehicles to thrive in these countries.? 
Mitsuhiro Ueno, President, Honda R&D Europe GmbH states:
?Copenhagen hosted the COP15 in 2009. Today we are back here in Copenhagen 
to make sustainable transport a reality. Honda is very proud to join this 
consortium today. The Scandinavian Hydrogen Highway Partnership will be 
the catalyst to enable an infrastructure for the ultimate green mobility, 
which is the fuel cell vehicle. We are very excited to be able to share 
the joy of sustainable mobility in the near future with the Scandinavian 
people and bring our fuel cell vehicles to Scandinavia in 2015.? 
Ulf Hafseld, CEO of HYOP AS states: 
"This MoU signals an important step forward in the work of introducing 
hydrogen fuelled cars and fuelling infrastructure in Norway. In order to 
minimize market entry costs, the only way to succeed is to closely 
coordinate the introduction of cars and infrastructure, as this MoU 
provides a tool for."  
Bjørn Simonsen, chairman, HyNor of Norway states:
?Through several years we have had contact with car manufacturers on an 
individual basis. That we now have this joint dialogue with several of the 
world?s leading car manufacturers around the table strengthens our 
efforts, and makes the process going forward more efficient. We already 
have a beginning hydrogen infrastructure, and the MoU will help engage the 
key actors in our respective countries more proactively in the coming 
years toward the commercial introduction of FCEVs in the Nordic region.? 
Mikael Sloth, Chairman Scandinavian Hydrogen Highway Partnership states: 
?For the Nordic organisations the MoU is an important step towards 
ensuring our region as one among the first where hydrogen for transport is 
introduced to the market. This is important for meeting the Nordic long 
term targets for sustainable transport. Also it can help create a strong 
and early home market for Nordic businesses and companies within hydrogen 
and fuel cell technology?.  
###
Further information 
Norway: Bjørn Simonsen | bjorn@kunnskapsbyen.no | +47 971 79 821
Sweden: Björn Aronsson | bjorn.aronsson@vatgas.se | +46 70 349 09 
58
Iceland: Jón Björn Skúlason | skulason@newenergy.is | +354 863 6510
Denmark: Flemming Wennike | fw@hydrogenlink.net | +45 2938 3965 
Pictures from the signing are available at:
www.scandinavianhydrogen.org and www.hydrogenlink.net 
Signing organisations of the Nordic MoU:
Car manufacturers
Toyota Motor Corporation (Japan)
Nissan Motor Co. Ltd. (Japan)
Honda R&D Europe GmbH (Germany)
Hyundai Motor Company (Republic of Korea)
Hydrogen infrastructure companies
HYOP AS (Norway)
H2 Logic A/S (Denmark)
Copenhagen Hydrogen Network A/S (Denmark)
Nordic NGO?s
HyNor (Norway)
Hydrogen Sweden
Icelandic New Energy
Hydrogen Link Denmark Association 
Toyota FCHV-adv
Direct link: http://bit.ly/SEoMoy 
Toyota FCV-R
Direct link: http://bit.ly/PY9zbN 
For pictures, please visit: http://newsroom.toyota.eu/ 
Notes to the editors:  
Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing 
of Toyota and Lexus vehicles, parts and accessories, and Toyota?s European 
manufacturing and engineering operations. Toyota directly and indirectly 
employs around 94,000 people in Europe and has invested over ?7 billion 
since 1990. Toyota?s operations in Europe are supported by a network of 30 
National Marketing and Sales Companies across 56 countries, a total of 
around 3,000 sales outlets, and nine manufacturing plants. In 2011, Toyota 
sold 822,386 Toyota and Lexus vehicles in Europe. For more information, 
visit www.toyota.eu 
For more information, please contact:  
Toyota Motor Europe
Mr Jean-Yves Jault
T +32 2 745 3174
M + 32 478 55 61 55
jean.yves.jault@toyota-europe.com
Mrs Christina Apostolaki
T +32 2 745 2540 
christina.apostolaki@toyota-europe.com
Mrs Carol Coolsaet
T +32 2 745 2960 
carol.coolsaet@toyota-europe.com
Mr Alain Taverriti
T +32 2 745 5265 
alain.taverriti@toyota-europe.com
Mr Danny Chen
T +32 2 745 3257 
danny.chen@toyota-europe.com
Toyota?s European Media Website: http://corporatemedia.toyota.eu 
Toyota?s European Corporate Website: http://www.toyota.eu
Toyota Corporate Blog: http://blog.toyota.eu
Follow us on Twitter: @toyota_europe