Creative Channel Services Launches RadioShack on the CyberScholar Retail
Retailer Leverages CyberScholar to Deliver Product Knowledge to More Than
LOS ANGELES, Oct. 10, 2012
LOS ANGELES, Oct. 10, 2012 /PRNewswire/ -- Creative Channel Services (CCS), a
leading retail marketing services agency, today announced that RadioShack has
connected 4,400-plus locations to the CCS CyberScholar Retail Network to give
store associates direct access to product knowledge from leading consumer
electronics (CE) brands, resulting in enhanced customer service.
The CyberScholar @ RadioShack site is brimming with information and resources
from leading and up-and-coming CE and mobile technology brands. For RadioShack
– which strives to stock its stores with the "optimal combination of products,
accessories and services that today's consumers need to keep their connected
lives running smoothly" – CyberScholar will help its workforce stay up-to-date
on the non-stop flow of new products, features and services.
On CyberScholar, brands can offer cash and prize incentives to RadioShack
associates for completing modules, which helps to drive continued associate
engagement and great customer service. It's also an effective way for brands
to build awareness of featured products and drive sales.
"Creative Channel Services is thrilled to have RadioShack as a member of the
CyberScholar Retail Network," said Andy Restivo, CCS' president and CEO. "For
our CE- and mobile technology-brand clients, they have access to a valuable
audience that can influence consumer purchasing decisions and product sales on
a nationwide basis."
For more than 15 years, CCS has driven sales performance for dozens of leading
brands and retailers in multiple product categories, including CE, mobile,
appliances and home improvement products. By delivering product knowledge and
developing one-to-one relationships with retailers' frontline Sales
Associates, CCS' proprietary solutions have recently been shown to positively
increase sales by as much as 124% on average across product categories.
About Creative Channel Services, LLC
Creative Channel Services (CCS) is a retail marketing agency that improves
sales and profitability for its manufacturer and retailer clients. Through the
company's proprietary CyberScholar Retail Network^®, exclusive retail
partnerships and national field-marketing programs, CCS' unique approach to
point-of-sale marketing solutions accelerates clients' sales performance by
connecting brands annually with over 16,000 stores and 275,000 retail
professionals who recommend and sell products to as many as 3,000,000
customers each day. Established in 1995 and headquartered in Los Angeles, CCS
(www.creativechannel.com) is a part of Omnicom Group Inc.'s Diversified Agency
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC)
(www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing
communications disciplines. DAS includes over 200 companies, which operate
through a combination of networks and regional organizations, serving
international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and
corporate communications company. Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning and buying,
digital and interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000 clients in
more than 100 countries.
Creative Channel Services
SOURCE Creative Channel Services
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