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Batman Comic Books Inspire Tricked Out Kia Optima Making World Debut In New York's Time Warner Center This Week

 Batman Comic Books Inspire Tricked Out Kia Optima Making World Debut In New
                     York's Time Warner Center This Week

Legendary Artist Jim Lee and RIDES Magazine Help Bring The Dark Knight's
Personality and Pursuit of Justice From Comic Book Pages to Kia's Flagship
Sedan

- Batman-themed Optima is the first of eight customized Kia vehicles
representing characters from the Justice League to benefit DC Entertainment's
"We Can Be Heroes" giving campaign

PR Newswire

NEW YORK, Oct. 10, 2012

NEW YORK, Oct. 10, 2012 /PRNewswire/ -- Kia Motors America (KMA) has teamed up
with DC Entertainment and RIDES magazine  to create a brooding,
Batman-inspired Optima that goes on display this week at the Time Warner
Center and signals the beginning of a 10-month partnership based on the iconic
characters that make up the Justice League. Influenced by the artistry of
comic book icon, Jim Lee, the Kia super hero vehicles will become a force for
good in the world by raising awareness of DC Entertainment's "We Can Be
Heroes" giving campaign, a relief effort to fight hunger in the Horn of Africa
(www.WeCanBeHeroes.org). Fitting for the caped crusader's dark and mysterious
personality, Kia's range-topping Optima SX Limited wraps cutting-edge
technology and premium amenities in a sleek, aggressive design customized with
several unique Batman elements.

(Photo: http://photos.prnewswire.com/prnh/20121010/LA90634-a)

(Photo: http://photos.prnewswire.com/prnh/20121010/LA90634-b)

"Batman is one of the most popular Super Heroes of all-time, and showcasing in
a fun and creative way Kia's top-of-the-line Optima SX Limited as a
Batman-themed custom ride underscores this car's potent combination of premium
features and turbocharged performance," said Michael Sprague, executive vice
president, marketing and communications, KMA. "The Optima is our best-selling
vehicle and has played a significant role in Kia becoming one of the
fastest-growing automotive brands in the U.S. over the last five years[1], and
it is the perfect platform to introduce our partnership with DC Entertainment
and the Justice League to benefit the 'We Can Be Heroes' campaign."

Working together, Kia, DC Entertainment and RIDES magazine designed and built
the Batman-themed Optima, transforming the exterior with a matte- and
piano-black paint scheme, a dramatically lowered coilover suspension and
muscular ground effects kit, huge Ksport performance brakes for extreme
stopping power, custom-designed 20-inch black wheels and a performance exhaust
system. Other exterior modifications include a custom front grille shaped
like a batwing that took over 40 hours to create, yellow LED lighting accents
throughout the vehicle and the iconic bat signal etched into the HID
headlights.

Moving beneath the cape, the Optima's seating surfaces are costumed in custom
black leather and suede with bold yellow accent stitching. Gotham City's
streets are full of villains and the Batman-themed Optima is ready for action
at a moment's notice with a Bat suit and cowl mounted in the trunk and utility
throwing stars installed in the center console.

As Kia's sales have grown, so has the company's role as a responsible
corporate citizen, and the Batman-themed Optima furthers those efforts with
two video screens in the front-seat headrests that will raise awareness about
the worst hunger crisis in 60 years by featuring a custom "We Can Be Heroes"
video that demonstrates how one small act can make anyone a hero.

About the Optima Limited
Starting at just $35,275[2], the Optima Limited, which is built at Kia's U.S.
manufacturing plant in West Point, Georgia, is based on the fully loaded
turbocharged Optima SX and is offered in Ebony Black, Snow White Pearl and
Titanium Metallic exterior colors. The Optima Limited features many details
that are mainly found on luxury vehicles, including LED daytime running lights
and chrome-accented rear spoiler, lower door sills, wood interior trim and
electronic parking brake. Standout red brake calipers can be seen through the
Optima Limited's uniquely designed chrome 18-inch wheels while the 2.0-liter
turbocharged gasoline direct injected engine delivers 274 horsepower and
achieves up to 22/34 mpg[3] (city/hwy).

About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green
Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the
creative division charged with strategically integrating its content across
Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert
with many key Warner Bros. divisions to unleash its stories and characters
across all media, including but not limited to film, television, consumer
products, home entertainment and interactive games. Publishing thousands of
comic books, graphic novels and magazines each year, DC Entertainment is the
largest English-language publisher of comics in the world. In January 2012,
DC Entertainment, in collaboration with Warner Bros. and Time Warner
divisions, launched We Can Be Heroes —a giving campaign featuring the iconic
Justice League super heroes—to raise awareness and funds to fight the hunger
crisis in the Horn of Africa.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 755 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2011, KMA
recorded its best-ever annual sales total and became one of the fastest
growing car companies[1] in the U.S. Kia is poised to continue its momentum
and will continue to build the brand through design innovation, quality,
value, advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website- www.kia.com. For media information, including photography,
visit www.kiamedia.com.

[1] Based on 5-year cumulative growth between 12-month retail sales for
periods ending September 2007 and September 2012 of all U.S. automotive
brands.
[2] MSRP includes $775 destination and handling fee, but not title, taxes,
license, options and dealer charges. Actual prices set by dealer and may
vary.
[3] EPA fuel economy estimates 22 mpg/city and 34 mpg/hwy for 2013 Optima SX.
Actual mileage will vary.

SOURCE Kia Motors America

Website: http://www.kia.com
Contact: Scott McKee, +1-949-468-4813, smckee@kiausa.com, or Mike Ofiara, Kia
Motors America, +1-949-943-9376, mofiara@kiausa.com