Samsung and ENERGY STAR Light Up Times Square to Encourage Consumers to Change the World During National Energy Awareness Month

  Samsung and ENERGY STAR Light Up Times Square to Encourage Consumers to
  Change the World During National Energy Awareness Month

 A vibrant animation encourages people to help change the world by conserving

Business Wire

RIDGEFIELD PARK, N.J. -- October 10, 2012

Samsung and ENERGY STAR have taken to the sky, the ocean, and the arctic for a
56-second spot in Times Square encouraging people to become more energy
conscious during October, National Energy Awareness Month.

The animated spot follows a majestic bird as it swoops across a verdant
landscape, a school of fish as it swerves around vibrant coral reefs, and a
dog sled as it skims across pristine arctic slopes while reminding viewers to
take the ENERGY STAR Pledge at

The ENERGY STAR Pledge asks people to do simple things that make a big
difference in energy conservations such as choosing to purchase energy
efficient products and making sure their homes are well insulated.

With ENERGY STAR’s help, Americans prevented about 210 million metric tons of
greenhouse gas emissions in 2011 – the annual equivalent of emissions from 41
million vehicles – and saved about $23 billion on their utility bills.*

Created by the U.S. Environmental Protection Agency (EPA) and Department of
Energy (DOE) in 1992, the ENERGY STAR program identifies and promotes
energy-efficient products to reduce greenhouse gas emissions. The ENERGY STAR
symbol represents reliable, cost-effective, efficient products, services, and
practices that reduce greenhouse gas emissions.

The spot, which runs October 8, 2012 through March 31, 2013, will be seen by
an estimated 44 million people, according to the Times Square Alliance who
estimates 500,000 (250,000 employees and residents plus 250,000 additional
tourists and passersby) people go through Times Square every day. The
animation also features examples of energy-efficient, ENERGY STAR-qualified
Samsung products such as the ES8000 Smart LED TV, the WF457 Smart Control
Front Load Washer, and the RF4289 Wi-Fi enabled French Door Refrigerator.

ENERGY STAR-certified products provide top performance and innovative features
which include more than 1,000 models of Samsung TVs, monitors, notebook PCs
and printers/multifunction devices.* Samsung was honored for “Excellence in
Product Labeling” in 2009 for consistent, high-profile placement of the ENERGY
STAR logo on select products and ENERGY STAR Promotion in 2010. Samsung was
named ENERGY STAR Partner of the Year, two years in a row in 2011 and 2012.

You can see the animation playing in Times Square at

*See for more information.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA),
a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad
range of award-winning, digital consumer electronics and home appliance
products, including HDTVs, home theater systems, MP3 players, digital imaging
products, refrigerators and washing machines. A recognized innovation leader
in consumer electronics design and technology, Samsung is the HDTV market
leader in the U.S. Please visit for information. As a result
of its commitment to innovation and unique design, the Samsung organization is
one of the most decorated brands in the electronics industry. The company was
ranked #9 in BusinessWeek/Interbrand “100 Best Global Brands.” For more
information, please visit You can also Fan Samsung on or follow Samsung via Twitter @SamsungTweets.


Samsung Electronics America
Theresa Cha, 201-229-4032
Weber Shandwick
Rachel Quinlan, 212-445-8064
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