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NetZero 4G Mobile Broadband Gives Away Free Wireless Data to Participating Facebook® Members



  NetZero 4G Mobile Broadband Gives Away Free Wireless Data to Participating
  Facebook® Members

  NetZero 4G Data Share Program Gives Each Participant One Gigabyte of Free
          Wireless Data To Give Away To Friends Via New Facebook App

Business Wire

WOODLAND HILLS, Calif. -- October 09, 2012

NetZero Wireless, Inc., a subsidiary of United Online, Inc. (NASDAQ: UNTD),
today announced the launch of the NetZero 4G Data Share program. Through this
new program, any of Facebook’s® millions of U.S. members can sign up at
www.netzero.net/datashare and receive one free gigabyte of wireless data per
month to give away to their friends via Facebook. All of the free wireless
data that is given away can be claimed by the Facebook member’s friends
through the NetZero 4G Data Share app and can be used by NetZero 4G Mobile
Broadband subscribers with any data plan, including the 200MB/month free plan.

“With the launch of this innovative program, we are remaining true to our
commitment to bridge the digital divide and bring the power of the Internet to
more Americans,” said Rusty Taragan, President of NetZero Wireless. “This
program has the potential to deliver an enormous amount of free data at 4G
speed to NetZero 4G Mobile Broadband subscribers to use online without being
tethered to a home Internet or public Wi-Fi connection. Through this program,
Facebook’s millions of U.S. members will have the opportunity to give away a
significant amount of free data to their friends, claim free data from other
program members, and, if they become a NetZero 4G Mobile Broadband subscriber
(even those who choose to sign up for our free service), use the data to
access the Internet wirelessly anywhere within our network.”

NetZero 4G Mobile Broadband launched in March 2012 as a secure, mobile,
super-fast 4G Internet service for laptops, iPads® and other tablets, and
netbooks. Unlike public Wi-Fi, where personal information may be exposed to
hackers and data thieves, NetZero 4G Mobile Broadband delivers a private,
protected Internet connection. NetZero 4G Mobile Broadband subscribers are not
required to sign a contract, can join on a month-to-month basis, can cancel at
any time, and can upgrade their data plan at will without facing overage
charges. New subscribers can also try the service for free for up to a year
with the purchase of one of the two NetZero 4G Mobile Broadband devices: the
NetZero 4G Stick or the NetZero 4G Hotspot. Each plan delivers 4G mobile
broadband service with very fast download speeds of up to 10Mbps and upload
speeds of up to 1.5Mbps.

NetZero 4G Data Share Program  Details:

  * Who can participate?

       * Anyone with an active Facebook account can join the program and share
         data or claim data from their friends. To use the data, participants
         must sign up for any NetZero 4G Mobile Broadband data plan (including
         the FREE 200MB/month plan) and purchase either the NetZero 4G Stick
         or the NetZero 4G Hotspot connection device.

  * Signing up:

       * Facebook members can sign up for the NetZero 4G Data Share program at
         www.netzero.com/datashare.

  * How does it work?

       * When a Facebook member signs up for the program, the app creates a
         Data Share bank for that participant.
       * Every month, NetZero 4G Mobile Broadband gives each participant one
         gigabyte of wireless data and posts a status update on their wall
         inviting friends to claim the data.
       * When friends click on the status update, they are invited to join the
         program. The app walks them through the data claiming process,
         creates a Data Share bank for them, deposits 200 megabytes of data
         into the bank, and gives them one gigabyte of free data to in turn
         share with their friends.
       * Each NetZero 4G Data Share participant can claim 200 megabytes of
         data per month from up to five friends, and if they are NetZero 4G
         Mobile Broadband subscribers, use it with their NetZero 4G Mobile
         Broadband data plan.

There are five NetZero 4G Mobile Broadband data plans to choose from:

  * Free: 200MB/month
  * Basic: $9.95 for 500 MB/month
  * Plus: $19.95 for 1GB/month
  * Pro: $34.95 for 2GB/month
  * Platinum: $49.95 for 4GB/month

Each data plan works with both the NetZero 4G Stick or the NetZero 4G Hotspot
connection device. Through the month of October, new subscribers can purchase
the NetZero 4G Stick for $24.98 (regularly $49.95) and the NetZero 4G Hotspot
for $49.98 (regularly $99.95). The NetZero 4G Stick is designed for those who
use a laptop, notebook computer or a netbook. The NetZero 4G Hotspot allows up
to 8 devices to be connected simultaneously and is designed to connect iPads®
and other tablets, smartphones, laptops, notebooks and netbooks, as well.

To read the NetZero 4G Data Share Program FAQ click here. To purchase the
NetZero 4G Mobile Broadband service, consumers can go to www.NetZero.com or
call 1-800-NETZERO.

Members of the press can access the NetZero Media Room at
http://www.untd.com/netzero.

About NetZero Wireless

NetZero Wireless, Inc., a subsidiary of United Online, Inc., is a provider of
4G mobile broadband Internet access with service coverage in over 80 cities in
the U.S. NetZero 4G Mobile Broadband offers high-speed, affordable Internet
access to consumers using a PC, Mac® computer, iPad® mobile digital device or
other tablet, or netbook. Consumers can purchase a NetZero 4G Stick™ to
connect a single modem enabled device such as a PC or a Mac® computer, or a
NetZero 4G Hotspot™ to connect up to eight Wi-Fi enabled devices
simultaneously. For more information or to sign up, please visit
www.NetZero.com.

About United Online

United Online, Inc. (Nasdaq: UNTD), through its operating subsidiaries, is a
leading provider of consumer products and services over the Internet, where
their respective brands have attracted a large online audience that includes
more than 60 million registered accounts. The company's FTD segment provides
floral-related products and services (FTD and Interflora) for consumers and
retail florists, as well as other retail locations offering floral and related
products and services. The company's Content & Media segment provides online
nostalgia products and services (Memory Lane and Classmates) and online
loyalty marketing (MyPoints). Its primary Communications segment service is
Internet access (NetZero and Juno).

United Online, NetZero, Juno, FTD, Interflora, Memory Lane, Classmates and
MyPoints are trademarks or registered trademarks of United Online, Inc. or its
subsidiaries. All other company or product names are trademarks of their
respective owners.

Cautionary Information Regarding Forward-Looking Statements

This release contains forward-looking statements within the meaning of the
"safe harbor" provisions of the Private Securities Litigation Reform Act of
1995, as amended. These forward-looking statements include, but are not
limited to, statements about the launch of the new NetZero 4G Data Share
Program, including, without limitation, management's expectations regarding
the planned service offerings, pricing, marketing strategies and additional
revenue streams. Such forward-looking statements are not guarantees of future
events, performance or results and involve risks and uncertainties that may
cause actual events, performance and results to differ materially from those
described in this release. Potential factors that could adversely affect
NetZero Wireless, Inc.'s ability to perform as anticipated and, consequently,
adversely affect the business, financial condition and results of operations
of United Online, Inc. and its Communications segment include, without
limitation, the compliance by NetZero Wireless, Inc. and its 4G mobile
broadband network supplier with, or the operation of, contractual provisions;
that the expected or planned implementation of the marketing initiatives and
services may be delayed or limited, or might not ultimately be implemented, or
if implemented, may not be accepted or commercially successful; changes in
consumer demand, tastes and preferences, or that consumers might not utilize
the services as expected; failures, interruptions, delays, technological
issues, expenses or other problems associated with the NetZero 4G Data Share
Program or systems, products or services of NetZero Wireless, Inc. or its
affiliates or its third-party suppliers or their systems, products or
services; changes to pricing, marketing strategies or the business model; that
the anticipated benefits to the Communications segment and United Online, Inc.
might not be realized; unanticipated events and circumstances occurring after
the date hereof; and other factors that may cause actual events, performance
and results to differ materially from those predicted as described in United
Online, Inc.'s annual and quarterly reports filed with the Securities and
Exchange Commission (http://www.sec.gov), including, without limitation,
information under the captions "Management's Discussion and Analysis of
Financial Condition and Results of Operations" and "Risk Factors".

Facebook® is a registered trademark of Facebook Inc.

Contact:

Media Inquiries:
NetZero
Scott Matulis
(818) 287-3388 (o)
(818) 451-8918 (m)
pr@untd.com
or
Finn Partners for NetZero
David Shein
(312) 329-3985 (o)
(312) 519-1180 (m)
davids@finnpartners.com
or
Investor Inquiries:
NetZero
David Bigelow
(818) 287-3560 (o)
dbigelow@corp.untd.com
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