What Happens in Europe… Goes Multi-Platform: CTV Orders Innovative, New
Digital Series BACKPACKERS from Shaftesbury's Smokebomb Entertainment
- BACKPACKERS is the first stand-alone digital series ordered by Canada's CTV -
- The choose-your-own-adventure style Backpackers App gives viewers
unprecedented power over character decisions -
To tweet this announcement: http://bit.ly/SJRljY
CANNES, France, Oct. 9, 2012 /CNW/ -Canada's CTV together with Shaftesbury
announced today at MIPCOM, the world's annual entertainment content market in
France, that CTV has ordered the original, ground-breaking, digital-only
series BACKPACKERS, produced by Smokebomb Entertainment, Shaftesbury's digital
media division. With this announcement, BACKPACKERS becomes the first
stand-alone digital series ordered by CTV for deployment across the full suite
of CTV and Bell Media digital platforms.
Offering a live-action, straight-play narrative as well as an interactive
choose-your-own-adventure style app, BACKPACKERS follows best friends "Ryan"
and "Brandon" on a wild goose chase across Europe in search of Ryan's fiancée
"Beth." Shot on-location in Europe and targeted to the coveted
advertiser-friendly A18-34 demographic, Smokebomb will start principal
photography in spring 2013 with delivery of eight, six-minute episodes to CTV
"Our order of BACKPACKERS speaks to our strategy to conceive, commission, and
deliver new and innovative stand-alone content to the full spectrum of Bell
Media's digital platforms, for advertisers and young audiences alike," said
Mike Cosentino, Senior Vice-President, Programming, CTV Networks.
"How fortunate we are in Canada to be able to create groundbreaking digital
content through the continued support of the CMF's Experimental Fund," said
Jay Bennett, Vice-President and Creative Director, Smokebomb Entertainment.
"CTV's extensive digital platforms powered by Bell Media makes them the
perfect partner for BACKPACKERS, and the first of many international media
partners that we hope will bring this series to territories around the world."
In an attempt to get over a serious case of cold feet, BACKPACKERS finds
recent college graduates Beth and Ryan embarking on separate European
adventures for three weeks leading up to their wedding. While traveling with
their respective friends, they are free to act as singles, adopting the mantra
"what happens in Europe, stays in Europe." Hours into Ryan's adventure he
realizes he's made a huge mistake and sets off in pursuit of Beth in order to
prevent both of them from doing something they will regret.
In order to capture the freedom and spontaneity that comes from backpacking
across Europe, BACKPACKERS will be offered in a choose-your-own-adventure
format via the Backpackers App, which will launch in conjunction with the
BACKPACKERS digital series. Viewers can decide the routes that Ryan and
Brandon will take, and their choices will set in motion an adventure of
multiple pathways and possibilities.
BACKPACKERS is funded with the participation of the Canada Media Fund's
Experimental Stream and the OMDC's Ontario Interactive Digital Media Tax
Founded in 1987, Shaftesbury is an award-winning creator, producer and
distributor of original content for television and multiple platforms in more
than 120 countries worldwide. Recent productions include four seasons of The
Listener for CTV and Fox International Channels; six seasons of Murdoch
Mysteries for Citytv, UKTV and ITV STUDIOS Global Entertainment and most
recently CBC; the global hit kids' series Life with Derek; and Ken Finkleman's
comedy series Good God for The Movie Network and Movie Central.
Shaftesbury's award-winning digital media division, Smokebomb Entertainment,
creates original, interactive multiplatform content as well as media-rich
online and mobile companion experiences for broadcast properties. Smokebomb
has developed several original series for digital deployment, including
Backpackers, Totally Amp'd, State of Syn and the International Emmy-nominated
Murdoch Mysteries: The Curse of the Lost Pharaohs.
Shaftesbury has offices in Toronto and Los Angeles. www.shaftesbury.ca
CTV is Canada's largest private broadcaster. Featuring a wide range of quality
news, sports, information, and entertainment programming, CTV is Canada's
most-watched television network. CTV is a division of Bell Media, Canada's
premier multimedia company with leading assets in television, radio and
digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest
communications company. More information about CTV can be found on the
network's website at ctv.ca.
Twitter: @ShaftesburyTV @CTV_Television
Facebook: http://www.facebook.com/ShaftesburyTV https://www.facebook.com/ctv
Katherine Wolfgang, Shaftesbury, 416.669.2823 email@example.com,
MIPCOM Stand R27.12 Tanya Koivusalo, Shaftesbury, 416.363.1411
firstname.lastname@example.org Carolyn Fell, Bell Media Digital, 416.384.2817
SOURCE: Bell Media
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