Digby Customer Cabela’s Takes Home the RIS News Fusion Award for Mobile Convergence

  Digby Customer Cabela’s Takes Home the RIS News Fusion Award for Mobile
  Convergence

 Cabela’s latest mobile application, powered by Digby Localpoint, is awarded
       for using mobile technology to promote cross-channel excellence

Business Wire

SIDNEY, Neb. & AUSTIN, Texas -- October 08, 2012

Digby today announced RIS News has named Cabela’s®, an outdoor sporting goods
retailer, as a winner of the 2012 RIS News Fusion Awards. Presented at the RIS
News Cross-Channel Retail Executive Summit/Social-Mobile Convergence Forum,
the awards recognize retail companies that are leaders, successful performers
and technology innovators, specifically in the area of cross-channel
excellence and fusing IT solutions with business strategy.

The panel of judges have recognized initiatives that use mobile technology to
effectively promote cross-channel customer activity, leading to enhanced
customer experience, greater linkage of retail sites and communication
channels, and achievement of strong business performance benefits. Cabela's,
through its new application powered by Digby Localpoint, is leading the way
for retailers by incorporating ways to directly engage with its customers
through its own mobile app leveraging location, marketing, analytics and
commerce. Cabela’s enhances its branded catalog and in-store experiences by
incorporating a barcode and QR code scanner into its mobile app so consumers
can scan products in store or in the Cabela’s catalog to learn more about
products, including product descriptions, ratings and reviews, videos and
promotional offers.

“We’re honored that RIS News recognizes Cabela’s as a technology innovator
with a strong cross-channel mobile strategy,” said Kevin Bauer, Director of
Digital Commerce, Cabela’s. “As more and more consumers begin to pull out
their phones in the retail store to assist them with buying decisions, having
a branded rich app that keeps consumers inside the Cabela's experience instead
of a third-party app will provide shoppers with a more seamless and enjoyable
shopping experience.”

“Cabela’s mobile strategy puts the retailer at the top of its game, and we’re
excited to see them recognized as a cross-channel leader in mobile
technology,” said Dave Sikora, founder and CEO, Digby. “Cabela’s branded
mobile app has driven brand awareness, increased customer acquisition and
loyalty, and greatly enhanced the shopping experience for consumers who have
more shopping venue choices than ever before.”

About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading
specialty retailer, and the world’s largest direct marketer, of hunting,
fishing, camping and related outdoor merchandise. Since the Company’s founding
in 1961, Cabela’s^® has grown to become one of the most well-known outdoor
recreation brands in the world, and has long been recognized as the World’s
Foremost Outfitter^®. Through Cabela’s growing number of retail stores and its
well-established direct business, it offers a wide and distinctive selection
of high-quality outdoor products at competitive prices while providing
superior customer service. Cabela’s also issues the Cabela’s CLUB^® Visa
credit card, which serves as its primary customer loyalty rewards program.
Cabela’s stock is traded on the New York Stock Exchange under the symbol
“CAB”.

About Digby

Digby leverages mobile and location technologies to help brands achieve their
strategic omni-channel goals – to drive store traffic through
location-marketing, engage with consumers in the brick and mortar store,
enable mobile commerce and provide web-style analytics to the physical store –
all through their own branded mobile experience. Powered by the Digby
Localpoint Mobile Platform, Digby delivers hosted software, rich mobile
application SDKs and full-service, turnkey mobile solutions designed for
smartphones and mobile websites, allowing brands to attract, influence and own
the relationship with their customers. Digby has been enabling top brands
since 2006 including Bed Bath and Beyond, Cabela’s, Wet Seal, RadioShack,
Orvis and many more. Learn more about Digby at www.digby.com.

Contact:

For Cabela’s Incorporated
Investors:
Chris Gay, 308-255-2905
or
Media:
Joe Arterburn, 308-255-1204
or
For Digby
KetnerGroup
Catherine Seeds, 512-794-8876
or
Caitlin New, 512-794-8876
digbyPR@ketnergroup.com