Revenue Analytics to Share Expertise in Pricing and Revenue Management at Cornell Hospitality Research Summit

  Revenue Analytics to Share Expertise in Pricing and Revenue Management at
  Cornell Hospitality Research Summit

Hot Discussion Topics to Include Price Optimization, Forecasting, Positioning
                                 and Modeling

Business Wire

ATLANTA -- October 08, 2012

Revenue Analytics announces Dax Cross, President, will present at the 2012
Cornell Hospitality Research Summit in Ithaca, New York on October 8^th and
9^th. Cross and Craig Eister, Vice President of Revenue Management for
InterContinental Hotels Group (IHG), will lead a discussion titled “Pricing as
a Competitive Weapon: How IHG’s Price Optimization Capability Revolutionized
Pricing for Hospitality.” The session will explore core concepts behind price
optimization including demand forecasting, competitive price positioning and
market response modeling to measure price sensitivity.

With the goal of stimulating a dialogue critical to the advancement of Revenue
Management within the hospitality industry, Cross and Eister will share IHG’s
journey that took transient price optimization from vision to reality, leading
a revolution in hospitality pricing. The presentation will conclude with
practical tips and examples of how hoteliers can use the core concepts behind
price optimization to improve transient pricing decisions immediately.

“We are delighted to be invited to jointly address this year’s Cornell
Hospitality Research Summit with IHG,” said Robert G. Cross, Chairman and CEO
of Revenue Analytics. “The Price Optimization innovation we developed with
them enables over 3,000 hotels to charge optimal prices based upon consumer
response, competitive rates and capacity constraints. If all hotels in the
U.S. had such capabilities, it would equate to over $3 billion annually to the

Cross and Eister’s presentation is scheduled for Monday, October 8, at 4:00
p.m. To learn more about the Cornell Hospitality Research Summit please visit,

About Revenue Analytics

Revenue Analytics, Inc. is the world’s leading consulting firm in delivering
visionary capabilities in Pricing and Revenue Management. Revenue Analytics
partners with clients to create elegant solutions that deliver high impact
results. The firm’s principals have successfully facilitated more than 100
previous clients uncovering over $10 billion in additional revenues. To learn
more about Revenue Analytics, please visit


Carrie Crabill, 404-214-0722 x102
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