SDL to Provide Daily Social Media Tracking Score for

SDL to Provide Daily Social Media Tracking Score for Presidential
Unique Poll to Gauge Online Sentiment in Eight Swing States 
SEATTLE, WASHINGTON -- (Marketwire) -- 10/08/12 -- SDL (LSE:SDL) the
leader in Global Information Management today announced it will
provide a daily online tracking report which will monitor social
media postings and candidate sentiment in eight key states. The free
report will cover both positive and negative comments of both
candidates on online sites, including Facebook and Twitter, as well
as reader comments on popular political blog sites. Net sentiment
scores for eight battleground states will go live within twelve hours
of the previous day, providing the quickest barometer for
fast-breaking election news and events. The eight battleground states
are New Hampshire, Virginia, North Carolina, Florida, Ohio,
Wisconsin, Colorado and Nevada.  
Warren Sukernek, Vice President of Social Intelligence at SDL said:
"This is the most watched global event of the year and things happen
fast and furiously. The SDL Daily Election Tracking Report will
provide a fast early warning system of voter's reactions to events in
each battleground state and offer a key data point for campaign
In addition to the new daily tracking report, SDL will continue to
publish weekly reports that break out share of online voice for seven
key campaign issues. The issues include entitlements, abortion
rights, foreign policy, Obamacare, jobs/the economy, protecting the
middle class and the deficit. Together the two reports can help
pinpoint in each state, the causes for a shift in sentiment for a
given candidate. 
Online tracking polls have gained credibility as almost four out of
five Americans are now using the internet. According to recent data,
98 percent of the U.S. online population uses social media, including
95 percent of online users age 55 and older. 
Sentiment score is attained by subtracting negative postings on a
given candidate from positive postings, and dividing by 100. For
instance if the President had 5100 positive postings last week in
Virginia and 4000 negative postings he would have had a sentiment
score of +11 (5100 minus 4000 divided by 100). Both the SDL Daily
Election Tracking Report and The SDL Weekly Social Media Issues
port can be found online at 
About us 
SDL is a public company on the London stock exchange. SDL enables
global businesses to engage with their customers in the language, the
media and at the moment they choose. We help businesses manage their
brands, drive global revenues, accelerate speed to market and enrich
their customers' experience. SDL's enterprise-ready innovative
technology and service solutions span the entire customer journey and
include social listening and marketing analytics, campaign
management, and web content management. SDL solutions drive global
reach across multiple languages, cultures, channels and media. SDL
has over 1,500 enterprise customers, 400 partners and a global
infrastructure of 70 offices in 38 countries. For more information,
Resonance Public Relations
Ralph Fascitelli
SDL Corporate Headquarters
Vicky Ryce
+44 (0)7792 662213
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