Waterlogic PLC WTL Signed supply agreement with Indesit Company

  Waterlogic PLC (WTL) - Signed supply agreement with Indesit Company

RNS Number : 1080O
Waterlogic PLC
08 October 2012




8 October 2012

                                Waterlogic Plc

                       ("Waterlogic" or the "Company")

 Signs supply agreement valid until end of 2015 with Indesit Company, one of
Europe's leading manufacturers and distributors of major domestic appliances 



Waterlogic Plc  (AIM:  WTL.L), a  leading  designer, manufacturer  and  global 
distributor of point-of-use ("POU") drinking water purification and dispensing
systems, is today pleased to announce  that it has signed a supply  agreement 
valid until the end of 2015, with Indesit Company S.p.A. ("Indesit  Company"), 
one of  Europe's  leading manufacturers  and  distributors of  major  domestic 
appliances.



The exclusive agreement is for the  supply and distribution of advanced  water 
purification devices  designed  for  the  kitchen  incorporating  Waterlogic's 
innovative Firewall™  ultra-violet  ("UV") technology.  Furthermore,  the  two 
companies will continue to investigate other opportunities in the B2C  market. 
The agreement covers 50 countries including  all of Europe and parts of  Asia. 
The first commercial orders have already been received.



This represents for Waterlogic another major supply and distribution agreement
for products incorporating  the Firewall™  UV technology  for the  residential 
market. It is being  undertaken with a key  European player that  manufactures 
and distributes  its  own  internationally well-recognised  brands  (its  main 
brands are Hotpoint, Indesit and Scholtès) through major retail outlets.



All relevant units  will display  the Firewall™  branding as  well as  Indesit 
Company's product branding. The first products are expected to be launched  in 
Q1 2013.



Jeremy Ben-David, Waterlogic, Group CEO, commented:



"We are very excited  to have signed this  major supply contract with  Indesit 
Company who is  a leading player  in the European  domestic appliance  market. 
This will  help  to  accelerate significantly  the  commercialisation  of  our 
innovative Firewall  UV  technology  and further  emphasises  the  quality  of 
Waterlogic's products  and  business as  we  strengthen our  position  in  the 
consumer market. Supplying water  dispensers incorporating the most  effective 
water purification  technology currently  on the  market will  ensure  Indesit 
Company has a unique advantage.



This is  a  fantastic  opportunity  for  Waterlogic  to  exploit  further  the 
significant opportunities that Firewall is opening up in Europe and beyond  in 
the B2C market."



Enquiries:

Waterlogic Plc                        Tel: +44 (0)20 7074 1800
Jeremy   Ben-David,    Group    Chief Email: waterlogic@kreabgavinanderson.com
Executive Officer
Liberum  Capital  (Nominated  Adviser Tel: +44 (0)20 3100 2000
and Broker)
Steve Pearce

Richard Bootle
Kreab Gavin Anderson (PR Adviser)     Tel: +44 (0)20 7074 1800
James Benjamin                        Email: waterlogic@kreabgavinanderson.com

Madeleine Palmstierna



Websites:

www.waterlogic.com

www.indesitcompany.com/inst/en/vision/vision.jsp



Notes to editors



Indesit  Company  S.p.A.is   one  of  Europe's   leading  manufacturers   and 
distributors  of  major   domestic  appliances   (washing  machines,   dryers, 
dishwashers, fridges, freezers,  cookers, hoods,  ovens and hobs).  It is  the 
undisputed leader in major markets such as Italy, the UK, Ukraine and  Russia. 
Founded in 1975 and listed on the  Milan stock exchange since 1987, the  Group 
posted sales  of €2.8  billion  in 2011.  Indesit  Company has  14  production 
facilities (in Italy, Poland, the UK, Russia and Turkey) and 16,000 employees.
The Group's main brands are Indesit, Hotpoint and Scholtès.



Waterlogic  Plc  (AIM:  WTL.L)  is  a  leading  designer,  manufacturer   and 
distributor of mains attached point-of-use ("POU") drinking water purification
and dispensing systems designed for  environments such as offices,  factories, 
hospitals, hotels, schools, restaurants and other workplaces. Waterlogic is  a 
Jersey registered company. Waterlogic's products and services are built on the
simple vision of a three stage approach to purity:



1 Filtration to remove unwanted  contaminants, chlorine and other  water-borne 
  tastes and odours.
2 Waterlogic's Firewall™  ultra-violet  (UV) technology  is  one of  the  most 
  effective  water   purification  technologies   for  POU   water   dispenser 
  applications currently on the market and its dispensers are certified by the
  Water Quality Association  as being  able to guarantee  99.9999% pure  water 
  100% of the time,  a fact which  has been confirmed  by over 5,000  physical 
  tests in  independent  laboratories.  The  innovative  Firewall™  technology 
  incorporates a  highly-specialised, compact  UV  system in  the  faucet/tap, 
  which ensures that water passes through the UV system immediately before  it 
  is dispensed into  a cup.  This point  of differentiation  for Firewall™  is 
  unique in the POU market.
3 BioCote  silver  antimicrobial  protection.  Plastic  surfaces   surrounding 
  dispensing areas  of Waterlogic  units are  infused with  a silver  additive 
  called BioCote,  a  natural  anti-microbial  that  inhibits  the  growth  of 
  microorganisms, giving yet another layer of hygienic defence.



Founded in 1992, Waterlogic  was one of the  first companies to introduce  POU 
systems to Europe and has been a leader in the POU market in terms of  product 
design and  quality, the  application of  new technologies  and in  sales  and 
service.  Waterlogic  has  an  extensive  and  expanding  independent   global 
distribution network in place, reaching 52 countries around the world.



Waterlogic products  are currently  being  sold in  North and  South  America, 
Europe, Asia, Australia and South Africa. Waterlogic's leading markets are the
USA and Western Europe, in particular Germany, France, Scandinavia and the UK.
Of  the  1.9  million  new  POU   and  bottled  water  installations  in   the 
business-to-business market  in the  USA  and Europe  between 2005  and  2011, 
approximately 73% incorporated POU technology.



The Directors believe that the movement away from bottled water coolers  (BWC) 
to POU water dispensers is  set to continue its current  trend as a result  of 
cost, convenience, health benefits and environmental considerations.



For the financial year  ended 31 December 2011,  the Group generated  revenues 
and adjusted  EBITDA (adjusted  for share  based incentives  expense,  capital 
reorganisation related  costs  and  acquisition related  costs)  of  USD  84.9 
million and  USD 13.4  million, respectively,  and had  approximately  595,000 
machines installed as at 30 June 2012.



As part of Waterlogic's on-going commitment to providing safe water, the Group
has pledged  to donate  USD 225,000  over the  next three  years to  WaterAid. 
WaterAid is a renowned  international non-profit organisation that  transforms 
lives by improving access to safe water, hygiene and sanitation in the world's
poorest countries.  Since  1981  WaterAid  has  reached  15.9  million  people 
globally with safe water. Website: www.wateraidamerica.org/

                     This information is provided by RNS
           The company news service from the London Stock Exchange

END


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