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University of Phoenix Renews Commitment to Student Success with Focus on Connecting Higher Education and Employment



   University of Phoenix Renews Commitment to Student Success with Focus on
                  Connecting Higher Education and Employment

University starts movement to bridge the job gap anchored by new advertising
campaign and resources designed to assist students every step of the way

PR Newswire

PHOENIX, Oct. 8, 2012

PHOENIX, Oct. 8, 2012 /PRNewswire/ -- Unemployment continues to be a huge
problem in the U.S. despite there being more than 3 million available jobs
open and unfilled in America today. To help bridge the gap between education
and employment, University of Phoenix® is introducing a variety of new tools,
services and resources aimed at helping students receive the education and
skills required to help fill the roles that companies need most. The movement
is anchored by the new Let's get to work^SM national advertising and marketing
campaign that launched on Sept. 23.

(Logo: http://photos.prnewswire.com/prnh/20121003/LA85714LOGO)

"University of Phoenix is committed to serving the best interests of its
students and giving them the tools and resources to not only graduate in their
chosen course of study, but also help prepare them for and link them to jobs
after graduation. We are going to do this by bringing the career planning
conversation forward, starting with pre-enrollment conversations," said Dr.
Bill Pepicello, president of University of Phoenix. "We are hoping to shift
the conversation to the natural link between 'a quality education' and 'a
fulfilling and challenging career.' We're excited that University of Phoenix
is leading the effort."

The Let's get to work ^ campaign focuses on the link between a quality
education and a fulfilling and challenging career. Tony Award-winning actress
and singer Phylicia Rashad is the voice of the University in the new
advertisements, which will engage consumers through multiple media channels
including TV, radio, outdoor, online and social.

"For the new campaign, it became clear that the conversation around higher
education needed to change, to focus on a critical issue to students and
alumni, and that is jobs," said Arra Yerganian, chief marketing officer for
University of Phoenix. "With more than 750,000 alumni and more than 300,000
students, plus nearly 30,000 faculty, the University feels it can leverage its
scale to impact this important issue facing America."

The new campaign is just the beginning of how the University is helping to
address the jobs problem. New enhancements to the student experience will roll
out in the coming months, including programs to address the cost of higher
education, as well as a proprietary user experience to help students align
their current skills, interests and career aspirations with an appropriate
University of Phoenix degree program and then with employers looking to hire
the University's students and graduates. University of Phoenix is committed to
serving the best interest of its students and is implementing several
initiatives including:

  o Phoenix Career Services^SM: A comprehensive program that incorporates
    support services and online tools that help prepare students and alumni to
    achieve their career aspirations, from pre-enrollment to graduation, in a
    highly personalized way. The integrated suite of career tools and
    resources offers guidance, workshops, events and engagement with
    advisors. Students and alumni will be able to search careers by degree
    type, geographical areas and skill set, as well as research employers,
    salaries, and hiring trends. These valuable services become part of a
    customized Career Plan for students that shows them step-by-step what they
    need to do to enhance their careers, and when. Another key feature of
    Phoenix Career Services is the ability to offer students and alumni
    connections to partner companies with thousands of job opportunities
    posted to the online recruitment environment. Phoenix Career Services is
    already in use by nearly 50 percent of University of Phoenix students and
    more than 60 employers.
  o Online Learning Platform: The new, advanced classroom platform creates a
    more engaging and personalized experience for students and faculty. Among
    other technologies and innovations, it will feature a proprietary data
    platform, which analyzes student activity, making the learning experience
    more efficient and customized over time.
  o Corporate Partners: University of Phoenix is working with a number of the
    nation's largest organizations, such as Walmart and Sodexo, to hire
    qualified graduates as well as collaborates with corporations and industry
    associations on curriculum to best prepare students for successful
    careers. Recently, the University worked with The Manufacturing Institute
    to develop curriculum relevant to today's manufacturing workforce that
    focuses on core skills and competencies required for those who want
    careers in the manufacturing industry.
  o Affordability Programs: The University will be implementing comprehensive
    programs to help students address the rising cost of higher education. The
    University's goal is to make education as affordable as possible and
    provide students with unmatched return on their educational investment by
    focusing on the career linkage throughout their educational journey.

To learn more about University of Phoenix's efforts to bridge the education
and job gap, visit http://www.phoenix.edu.

About University of Phoenix
University of Phoenix is constantly innovating to help students balance
education and life in a rapidly changing world. Flexible schedules,
challenging courses and interactive learning can help students pursue personal
and career aspirations without putting their lives on hold. As the flagship
university of  Apollo Group, Inc. (Nasdaq: APOL), University of Phoenix serves
a diverse student population, offering associate, bachelor's, master's and
doctoral degree programs from campuses and learning centers across the U.S. as
well as online throughout the world. For more information, visit
http://www.phoenix.edu.

SOURCE University of Phoenix

Website: http://www.phoenix.edu
Contact: Heather McLaughlin, University of Phoenix, +1-714-338-6429,
heather.mcLaughlin@apollogrp.edu
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