Coors Light And New York Giants Team Up To Restore Thomas Jefferson Park

   Coors Light And New York Giants Team Up To Restore Thomas Jefferson Park

Partnership Unites Teams for Great Cause in Spanish Harlem

PR Newswire

NEW YORK, Oct. 8, 2012

NEW YORK, Oct. 8, 2012 /PRNewswire/ -- Coors Light, official beer sponsor of
the New York Giants, is partnering with the legendary football team to clean
up historic Thomas Jefferson Park on Tuesday, October 9, from 10 a.m. to 2
p.m. Alumni members of the Giants David Tyree and Antonio Pierce will be on
hand to help rejuvenate and restore the park, which opened to the public in
1905.

"The goal here is to not just pick up trash in the park, but to beautify the
park so it reflects the true beauty and vibrancy of Spanish Harlem," said Drew
Moench, MillerCoors field marketing manager in New York. "We will bring 35
volunteers and make a monetary donation to the park district to cover any the
materials we use on this project."

The project at the park is an extension of the MillerCoors commitment to
environmental stewardship and its communities. Each September, the company
celebrates Great Water Month, in which employees from across the country team
up with local nonprofit organizations to improve local rivers. The Spanish
Harlem Community Cleanup project was spearheaded by the local MillerCoors team
to fall in line with some of the company's national initiatives. The
partnership was organized through Partnerships for Parks, the city's leading
resource for volunteers in parks. Partnerships for Parks' corporate volunteer
program enables New York City's most successful companies to help keep their
neighborhood parks beautiful, while providing a unique team building
opportunity for employees.

For more information on MillerCoors community and environmental initiatives
please visit www.GreatBeerGreatResponsibility.com.

About MillerCoors
Built on a foundation of great beer brands and nearly 300 years of brewing
heritage, MillerCoors continues the commitment of its founders to brew the
highest quality beers. MillerCoors is the second-largest beer company in the
United States, capturing nearly 30 percent of beer sales in the U.S. and
Puerto Rico. Led by two of the best-selling beers in the industry,
MillerCoors has a broad portfolio of brands across every major industry
segment. The portfolio is led by the company's premium light brands: Coors
Light, Miller Lite and Miller64. Coors Light, the World's Most Refreshing
Beer, offers consumers refreshment as cold as the Rockies. Miller Lite
established the American light beer category in 1975, offering beer drinkers a
light beer that tastes like beer should. Miller64 is 64 calories of crisp,
light taste that complements a balanced lifestyle. MillerCoors brews premium
beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High
Life and Keystone Light. Tenth and Blake Beer Company, the MillerCoors craft
and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and
Grolsch, and features craft brews from the Jacob Leinenkugel Brewing Company,
Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors
operates eight major breweries in the U.S., as well as the Leinenkugel's craft
brewery in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street
Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in
Denver. The MillerCoors vision is to create the best beer company in America
through great people changing the way America enjoys beer. MillerCoors builds
its brands the right way through brewing quality, responsible marketing and
sustainable environmental and community impact. MillerCoors is a joint
venture of SABMiller plc and Molson Coors Brewing Company. Learn more at
MillerCoors.com, at facebook.com/MillerCoors or on Twitter through
@MillerCoors.

Partnerships for Parks is an innovative joint program of City Parks Foundation
and the New York City Department of Parks & Recreation. Partnerships for Parks
helps New Yorkers work together to make neighborhood parks thrive. We
strengthen our diverse, growing network of dedicated park volunteers and
groups by creating opportunities for them to celebrate their parks and
accomplishments, access resources, become more effective leaders in their
communities, and work with government to affect decisions about their parks.
For more information visit www.PartnershipsforParks.org.

SOURCE MillerCoors

Website: http://www.PartnershipsforParks.org
Contact: Scott Bussen, +1-312-496-2969, scott.bussen@millercoors.com; or Mark
Flores, MillerCoors Olson PR, +1-312-577-1779, mflores@oco.com
 
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