Event Report: TOYOTA X STUDIO4C Presents PES (Peace Eco Smile) Animation Series at Kichijoji Anime Wonderland 2012

   Event Report: TOYOTA X STUDIO4C Presents PES (Peace Eco Smile) Animation
                  Series at Kichijoji Anime Wonderland 2012

PR Newswire

TOKYO, Oct. 6, 2012

TOKYO, Oct. 6, 2012 /PRNewswire/ -- Toyota Motor Sales & Marketing (TMSM) is
exhibiting PES (Peace Eco Smile), produced in collaboration with Studio4C, at
the "Kichijoji Anime Wonderland" from September 29 to October 8, 2012, in
Kichijoji, Tokyo. PES is an original animation series set in this city known
as an "anime pilgrimage" site.

(Photo: http://prw.kyodonews.jp/opn/release/201210057450/)

PES's main activities included:

1.Performance on an outdoor stage
2.Trick art painting in the Harmonica alley
3.PES-featured products in collaboration with shops and restaurants
4.Artwork exhibition

Besides those activities, Su, one of the PES mascots, walked around the
Nakamichi-dori shopping street, which is full of the good old-time Japanese
atmosphere. In a Japanese local street scene, Su produces a curious effect of
fantasizing on the real world. Through those activities, TMSM aims to attract
visitors to PES's complex world of reality and virtual reality in PES's
hometown. Kichijoji is a western suburb of Musashino city, Tokyo. This area is
famous for an "anime pilgrimage" site as there are many Japanese animation
studios. The town itself is also featured in Japanese anime series often.
Kichijoji is consistently ranked top in Tokyo's most popular places to live
in. The highlight of the town is Inokashira Park, which appears in PES as
"Iinokashira Park".

PES is a story about Pes, an extraterrestrial being who comes to discover the
value of Earth and the joy of mobility through his unique alien perspectives.

ToyToyota Project: PES Concept: Human evolution is represented by the history
of mobility. Cars have brought mobility to our life, but yet too often,
everyone talks only about complicated technological aspects of automobiles
rather than the uplifting feeling that we enjoy thanks to the cars. TOYOTA has
found "TOY" as the origin of lively and cheerful joy from its own corporate
name. Then, TOYOTA and STUDIO4C, one of the leading Japanese animation
studios, have together created an animation series, PES, that follows a
curious alien exploring the pleasure of driving and the importance of safety
as a part of the ToyToyota Project aimed at spreading the joy of mobility to
the world.

Please check out the PES special website for more information:

Takao Minai, Hiroshi Inagawa
Toyota Motor Sales & Marketing Corporation
Tel: +81-565-23-0720/0727
Email: pes@toytoyota.com

SOURCE Toyota Motor Sales & Marketing Corporation

Website: http://www.ToyToyota.com/pes/en